Dane Cook Rants About the Lame Poster for 'My Best Friend's Girl'
Filed under: Lionsgate Films, Celebrities and Controversy, Movie Marketing, Images, Posters
Yesterday, Jeff Wells over at Hollywood Elsewhere put up the poster for the new comedy My Best Friend's Girl, starring Kate Hudson, Dane Cook, Jason Biggs and Alec Baldwin. The poster (which premiered online earlier this summer) is boring in the extreme, making the film look like your typical snoozerific rom-com, and the digital altering on the photo makes everyone involved look rather ... freakish.
My first reaction on seeing the poster was, "Boy, somebody's screwing up the marketing on this film," quickly followed by "Hey, I don't remember Dane Cook's complexion looking quite so dewy-fresh ... "
I've seen the red-band trailer, which is actually pretty funny, if you can overlook the more misogynistic elements (or at least, in my own case, overcome the feminist tendency to be immediately annoyed by blow-job jokes) , and the film being marketed in that trailer and the film being promoted on this poster are not the same film. Not that it looks like something I'd choose to see over a good indie flick, but if I wanted a lightweight comedy film, and I'd already seen Tropic Thunder and Pineapple Express, and couldn't find anything else to do here in Seattle on a nice day, I'd maybe see this.
The commenters over on Hollywood Elsewhere were already having a bit of a hey-day over the poster, but then Dane Cook posted a riff on his MySpace page about it that was even better. I am not a huge Dane Cook fan, but his take on this poster was spot-on. My favorite bit: It looks like I'm wearing Maybelline Water Shine Diamonds Liquid Lipstick. My characters name is now Winter Solstice and I'm a hooker with a heart of gold. Jason is my floral carrying pimp, while Kate is my first trick!
Now, watch the red-band trailer for the flick (NSFW), and notice how it seems to have nothing in common with the film being promoted by the poster -- other than the same cast ...
... I mean, I suppose it could be all a planned part of the marketing schtick: "Hey, how the hell are we going to promote this Dane Cook/Kate Hudson film? Is it a raunchy adult comedy, or a milquetoast rom-com for the Mary-Kay-and-Tupperware set? I know, we'll make a really stupid poster that has nothing to do with the film and doesn't tell anyone what it's about, and then get Dane Cook to go off on it on his blog like it was all his idea!"
Anyhow, you tell me: Is this one of the worst movie posters of the year so far? And which would you rather see? The film in the red-band trailer, or the film being promoted by the poster?
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Reader Comments (Page 1 of 1)
8-13-2008 @ 3:27PM
Tash said...
Yeah, the poster is generic and not indicative of what the movie appears to be. However, that red-band trailer was quite funny.
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8-13-2008 @ 4:01PM
Professor X said...
You're watching a red band trailer and you're offended by blow job jokes? That was actually pretty funny.
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8-13-2008 @ 6:41PM
Kim Voynar said...
Heh. Yeah, I know. I'm actually not easily offended by raunchy jokes, but then my little inner feminist (who I picture as both an angel and a devil, one on each shoulder, kind of like in Animal House) says, "Hey! That was a blowjob joke! That's not funny!" while the other one giggles uncontrollably.
I know, it makes me a bad feminist, but really, I'm working on losing my sense of humor for sex jokes.
8-13-2008 @ 11:54PM
Mike said...
If big-time studios want to help their movie's chances at the box office, it would be advisable to come up with a poster that doesn't look like cover art for a straight to DVD title.
And, really, at this point what's the benefit of putting Jason Biggs on that poster?
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8-14-2008 @ 11:32AM
LiqwidZero said...
I hate Dane Cook so much.
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8-14-2008 @ 1:39PM
Adam Roffman said...
Dane Cook should consider himself extremely lucky to even be on a movie poster.
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8-14-2008 @ 4:39PM
GL said...
Yup.
8-14-2008 @ 12:56PM
lallaloolly said...
i read dane's critique of his poster, and all i could think was... this guy has probably ragged on every guy who ever appeared on a crappy-@ss romcom poster like this, and he needs to save a little face.
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8-14-2008 @ 1:08PM
Janitor said...
This could just be the first really funny movie that Dane has been in! I hope it finally works for him.
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10-31-2008 @ 2:30PM
Ash said...
Stop bashing on him. He's awesome... and HOT!
I've been watching the web series "You Suck and Photoshop" and he's in the season finale!! Check it out! It makes me wonder if he was hosting the show this whoooole time. Has anyone else watched?? What do you think?
http://www.mydamnchannel.com/Big_Fat_Brain/You_Suck_At_Photoshop__Season_2/YouSuckAtPhotoshop20_981.aspx
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