Check Out the 'RocknRolla' UK TV Spot
Filed under: Action, Comedy, Warner Brothers, Movie Marketing, Trailers and Clips
Empire Online has an exclusive new tv spot for RocknRolla -- you would swear you were watching the beginning of Snatch with this bit, but even if it is the typical Guy Ritchie, I'm ok with that. There are movies that I demand innovation in, and then there are comfort films where I know I'm going to have a good time. RocknRolla looks like it may fit that. And frankly, it looks a bit sexier than any of Guy Ritchie's previous outings. I love the little moment between Thandie Newton and Gerard Butler at the end of this one. (Is it that easy to get into Butler's place?)
But remember, readers, this movie is very English and therefore you probably won't understand any of it. I know I don't -- what with their teatime biscuits, bangers and mash, toad-in-a-hole, and warm beer. It's just such an alien culture. We know there's no gangsters there, just jolly chimney sweeps and flying nannies. And we all know Scotsmen only wear kilts and blue paint -- I don't know what this Butler's playing at.
RocknRolla (may) open in a theatre near you on October 31st. I've also embedded the American trailer below, seeing as it hit the wires while I was scribbling notes at the panel. Not that you'll understand such a European thing, anyway.
But remember, readers, this movie is very English and therefore you probably won't understand any of it. I know I don't -- what with their teatime biscuits, bangers and mash, toad-in-a-hole, and warm beer. It's just such an alien culture. We know there's no gangsters there, just jolly chimney sweeps and flying nannies. And we all know Scotsmen only wear kilts and blue paint -- I don't know what this Butler's playing at.
RocknRolla (may) open in a theatre near you on October 31st. I've also embedded the American trailer below, seeing as it hit the wires while I was scribbling notes at the panel. Not that you'll understand such a European thing, anyway.
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Reader Comments (Page 1 of 1)
8-19-2008 @ 1:26PM
Rufus said...
Nothing against your comments, but on a broader view (including the distribution issues) I really don't get the really English angle that has been taken.
I mean, Snatch and Lock, Stock... were both in this genre and they were loved. As was L4yer Cake...
...actually I think it's all just a big excuse as there seems to be no basis for this odd 'new' view taken on it - maybe it's just an excuse to not gamble on a Guy Richie movie considering how well Revolver did.
(I'm not mentioning that other movie with Madge.
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8-20-2008 @ 5:43PM
Elisabeth said...
No one should mention that "other" movie. ;)
I think you're right. I think the excuse is just that, and that Warner Bros wants to pinch their pennies. I just wish they'd be honest, and stop trying to label Americans as uncultured idiots. We get enough of that as it is... :P
8-19-2008 @ 2:14PM
weetiger3 said...
Who says sarcasm doesn't translate to print? LMAO!
Every bit of news, every new trailer and now the first tv ad, all make me salivate more at the prospect of seeing this film. I'm gonna be a dried up husk of my former self if and when this movie ever opens.
I loved the bit at the end of this spot too. And I have a serious crush on G, but I have to say as a confirmed Guy Ritchie fan, I'd have seen this one if Andy Serkis as Smegel were playing One Two.
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8-19-2008 @ 2:29PM
Julie said...
By now the whole "very English" comment made by Warner Brothers as their marketing excuse has to be biting them in the butt big time. Ouch! Be sure and say that with the right accent eh mate?
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8-19-2008 @ 3:13PM
Suzanne Hoffman said...
I love you, Elisabeth! Nothing deserves dripping sarcasm more than a studio executive hesitating to promote an English caper comedy because it's "too English". Isn't Warner Brothers the studio that's earning big bucks off "Harry Potter" (and aren't they moving it back to summer to earn more)? Where's that set -- Brooklyn? Or do they imagine only children can get past the accents and the "lifts, lorries and biscuits"?
Keep calling 'em like you see 'em.
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8-20-2008 @ 1:26AM
Swansong said...
Fantastic, Elizabeth! You made your point. I'm tired of Studios and TPTB dictating what I will or ill not see in the theater. I'm tired have having my intelligence insulted while Hollywood is about to roll out more widely released dribble. The day is coming when the best films will only be available on DVD. Fine with me. I'll save myself 5 bucks and make my own popcorn!
With the positive buzz being generated about R&R.... I think it will be a hit in the UK!
Swannie
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8-22-2008 @ 4:48PM
midwest said...
I agree! I love your edgy sarcasm too! In a global world, with wonderful movies like Kite Runner being respected by Americans, why doesn't Hollywood get it! Don't tell us what we like, we can tell Hollywood what we like.
8-20-2008 @ 2:37PM
SoCerebral said...
Gerry Butler is a god among men.
That aside, if you're going to rag on the concept of Englishness, then would you please stop perpetuating the myth that Brits drink warm beer. You American morons just need to stop spouting that crap. Think of white wine and red wine. White is served cold. Red is served cool. Rather than drinking watered down carbonated piss for beer like Americans do (e.g. Budweiser), in Britain, a variety of different beers exist. Lagers, the pale kind, are drunk ice cold. Some darker beers are drunk cool. NONE OF THEM ARE DRUNK WARM. Unless maybe you're a stupid, uneducated American who's pretending to be British.
Ah... loved getting that off my chest.
Did I mention Gerry Butler is a god among men?
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8-20-2008 @ 5:42PM
Elisabeth said...
You do realize the joke *was* meant to be stupid, American stereotypes right? Or was the opportunity to try to imply that I'm a stupid, uneducated American just too good to pass up?
I'm glad you like Gerry Butler, but seriously. Name calling Americans based on a really obvious dose of sarcasm is really not cool. Do you think I actually believe there's chimney sweeps and Braveheart Scots, too?
I drank plenty of beer in the UK. I know it isn't warm, and I know that it is tasty. And that ice is plentiful in all the sodas, waters, and Irn-Brus that one orders. Mmmm. Irn-Bru.
And its a common misconception that Americans drink nothing but crappy beer. We not only have a thriving import selection (even in states owned by Coors, like mine is), but lots of excellent local beers all over the country. I know more Americans who enjoy Guinness than Budweiser these days -- and at the proper temperature. But I know it's more fun to think of us all as a bunch of ignorant hicks.
8-21-2008 @ 9:44PM
jujube7102 said...
can't wait to see this movie, it looks really good ... and butler is so friggin hot
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