'Dark Knight' To Be Re-Released Come Awards Season

With only 88 million to go, I think there is a good chance that it will break Titanic's record.

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Woot, freaking woot!

I stand by my prediction that they're vying for the dark horse Best Picture nomination.

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Check it out, first pics of The Dark Knight Two Disc Directors Cut on Blu-Ray

http://www.amazon.com/gp/customer-media/product-gallery/B001CXW8CW/ref=cm_ciu_pdp_images_0?ie=UTF8&index=0

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I kind of disagree. I think TDK has a GOOD chance of dethroning Titanic. Titanic was in theaters for six months. TDK has been in theaters for two months next week. It's still doing $7+M a week.

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Titanic came out at just the right time, not much theater competition, good economy, ect. Its that which help Titanic, if it were released last year instead of 1997 it would be a much different story, box office wise anyhow.

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Titanic record or not, I'm glad they are doing this. I've already seen the movie in a normal movie theater, but my friends and I just haven't had the time to go and getting our schedules sync up is more difficult than ever.

So to know that the IMAX experience will still be around come January is perfect for us.

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I think that the re-release of the movie should have Katie Holmes replacing Maggie Gyllenhaal, if possible. (nothing personal Maggie) In my opinion that is the only flaw in the movie (a big one in my eyes). It looses that realism and its hard to believe. Im not her biggest fan nor do I think shes the greatest actress, but movie sequals need the original cast. Plus the death scene would of been more shocking. If they make a 3rd installment it could of gone down as the best trilogy of all time, next to star wars, but that replacment kills it, what if star wars replaced princess Lea in The Empire Strikes Back? or Rocky fought a different Apollo in Rocky II? It would have been weird huh? Thats why I think it should be done.

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Thank you for this interesting update! I am always fascinated by the politics of the Oscar race; the sheer amount of planning and scheming that goes into studios' campaigns for nominations is staggering, and re-releasing potential candidates closer to nomination time is a tried and true tactic - especially for summer blockbusters like The Dark Knight. I think you make an excellent point in noting that in this case specifically, a re-release of an action-packed, blockbuster type movie may be a welcome break from the onslaught of heavy, serious, intellectual (dare I say pretentious?) Oscar contenders which will all be released around the same time, and therefore garner repeat (and possibly even first time) viewings from voters who would like a mental break. You are right in pointing out the financial brilliance of this move: timing the re-release to sync with the DVD release will surely boost DVD sales, as it will create hype all over again and remind viewers of how good the movie is (and how much they want to own it). Additionally, the extra hype and box-office take will be extremely beneficial for the next Batman movie, helping Nolan and Warner Brothers secure talent such as Seymour Hoffman and getting fans excited for the next installment. Re-releases, though certainly a hefty extra expense for studios, pay for themselves tenfold if they serve their purpose in keeping titles in the minds of voters come ballot time and ultimately winning a little Oscar gold. Even a win for editing or visual effects (or perhaps makeup in the case of Dark Knight... after all, what would the Joker have been without his ghoulish clown face?) allows the studio to brand their film as "Oscar Winner" or even "Oscar Nominee," which is especially beneficial for the DVD release and the marketing campaign that will accompany it. This leads me to wonder how (or if) Warner Brothers will sensitively navigate their campaign for a posthumous nomination for Heath Ledger, a movement that began garnering buzz the day he died. Perhaps you might comment on that in a future post? Thanks again for the “food for thought”!

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this hasn't even left the theatres near me, so it can't be rereleased.

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