'The Ugly Truth' Gets a Clever One-Sheet
Filed under: Comedy, Romance, Sony, Movie Marketing, Images, Posters
In the grand stick-figure tradition of Zack and Miri Make a Porno, and via FilmoFilia, comes the first one sheet for The Ugly Truth, the upcoming romantic-comedy starring Katherine Heigl and Gerard Butler. Mr. Butler, if you were looking for a sign that you've hit the big-time, look no further than this! Your face is nowhere to be seen. They went on sheer name recognition, and cleverly alluded to your kilt-zone. (Then again, they could be suggesting that all women remember of you in 300 is your moonlit ass. Let's hope not, though.)
Despite that it's playing on an old stereotype, I think this is a pretty cute poster. It's so much better than the Photoshopped sunshine-and-smiles posters romantic comedies usually go with -- and while we're bound to get one eventually, I like that they've started out on an original footing; it makes me think this might just be the Doris Day / Rock Hudson sex comedy they're selling it as.
[Thanks to Holly of the Gerard Butler GALS for sending this my way. I heart you guys, but not with either of the zones featured in the poster. My actual heart.]
Despite that it's playing on an old stereotype, I think this is a pretty cute poster. It's so much better than the Photoshopped sunshine-and-smiles posters romantic comedies usually go with -- and while we're bound to get one eventually, I like that they've started out on an original footing; it makes me think this might just be the Doris Day / Rock Hudson sex comedy they're selling it as.
[Thanks to Holly of the Gerard Butler GALS for sending this my way. I heart you guys, but not with either of the zones featured in the poster. My actual heart.]
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Reader Comments (Page 1 of 1)
10-10-2008 @ 6:10PM
Julie said...
Cute! Kilt-zone LOL. Takes me back to the Conan show and the man scaping all over again. "I'm a Braveheart kind a guy"
Reply
10-10-2008 @ 6:20PM
TheRedMonkey said...
That is not clever. They stole a t-shirt design for the poster and its clever?
Reply
10-11-2008 @ 10:44AM
Ryan said...
Even if that was true, that doesn't take away from them having the cleverness in going with this design rather than some "Photoshopped sunshine-and-smiles poster."
10-14-2008 @ 6:10PM
helicopters said...
Ryan -- that is true. And yeah, generally, it's not considered 'clever' to plagiarize someone else's creative idea and basically pass it off as your own.
12-21-2008 @ 12:41AM
Michael Conway said...
EXACTLY! I'm the guy that designed the T-shirt/Poster they ripped off!
10-11-2008 @ 2:13PM
Suzanne said...
I think it's cute, regardless of the "originality" factor. And I'm so excited that it's based name recognition. Eight years ago when I went nuts for this scottish guy, no one knew who the heck I was talking about. My close friends and family finally got the name down, but everyone else's response was always, "Who??" And again I'd have to go through the list of roles until I hit on one that was recognized. "Oh! Him! Yeah, he's cute." Cute, my arse.
Reply
10-14-2008 @ 5:04PM
Devlin said...
This is absolutely true and gender stereotyping is the only way for society to move forward.
Reply
10-14-2008 @ 5:15PM
Sean said...
I had that poster on the wall of my first dorm room back in 2001, only it said "The awful truth"
Reply
10-14-2008 @ 5:18PM
jake said...
http://threadless.com/product/15/Your_Dad_2001
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10-14-2008 @ 6:01PM
BD said...
Wow, nice and unoriginal. Good job Hollywood.
Reply
10-14-2008 @ 11:02PM
Free Xbox 360 said...
Interesting. Of course I never watch movies based on posters.
http://free-xbox-360-elite-free.blogspot.com
Reply
10-15-2008 @ 2:51AM
Anto said...
Poster/logo/ dude and girl, have been out for a long time, nothing new here.
Reply