More Independent Films Being Released on Amazon

The Internets are saving independent film again! Often the biggest dilemma for small-time filmmakers is that distributing their movies, whether in theaters or on DVD, costs too much money. So we're seeing more and more films skip theaters, skip DVD, and go straight to the Internet, where movie downloads are becoming increasingly common.

The latest development is that a company called Cinetic Rights Management is releasing its catalog of indie films through Amazon's Video on Demand service and its CreateSpace DVD on Demand system. The arrangement will allow customers to rent or buy digital copies of films that aren't available anywhere else, many of which are just as worthy of being seen as the ones that were lucky enough to get theatrical distribution. (And that often really is the only difference between a movie that makes it to theaters and one that doesn't: luck.)

The new arrangement launches today with the featured title On Broadway (pictured), a gentle comedy about a Boston man who writes and stages a play in the back of his pub. The cast includes Eliza Dushku, Will Arnett, and New Kid on the Block Joey McIntyre.


On Broadway is a new film, but CRM will be releasing many of its older titles through Amazon, too, including the Oscar-winning 1984 documentary The Times of Harvey Milk and 1995's A Modern Affair, a romantic comedy about a man and woman who meet at a fertility clinic. The newer titles include Your Mommy Kills Animals, a documentary about animal-rights extremists; and Happy Birthday, Harris Malden, a rather delightful comedy that I reviewed at CineVegas earlier this year and that I'm glad to see is getting some kind of distribution.

And that's really why we're telling you about all this -- because we're excited about the way new technology is making it possible for small films to find audiences. I've never used Amazon's Video on Demand service, I don't know how well it works, and Amazon certainly ain't givin' me a kickback for mentioning it. But it's there, and more and more titles are being made available through it. Digital distribution is the way of the future! I, for one, welcome our new Internet overlords.