New 'G.I. Joe' Posters -- Now with More Torso!
Filed under: Action, Paramount, Movie Marketing, Comic/Superhero/Geek, Posters
Making a great movie poster is an art, but making a so-so one? That seems to be something that any studio can do. There are now four new character posters for the feature film version of the Real American Hero, G.I. Joe: The Rise of Cobra, and for those of you who were disappointed after only receiving head shots in the last round of one-sheets -- well, you aren't going to be much happier (that is, unless you have a torso fetish). The latest batch (see below) showcase Duke, Ripcord, Snake Eyes, Scarlett and The Baroness all in their best leather fightin' gear, which might not be much to write home about, although, I'm sure fanboys will be pleased with the tight leather outfits sported by Scarlett (Rachel Nichols) and The Baroness (Sienna Miller).G.I. Joe: The Rise of Cobra is set ten years in the future, and, like the title says, will center on the origins of the Cobra Organization. It would seem that it will be origin stories all around, as Stuart Beattie's script also puts Duke (Channing Tatum) and Ripcord (Marlon Wayans) at the center of the action with their induction into the Joe team.
You would think that for a film expected to be a big hit this summer, there would be a little more 'oomph' injected into their marketing. But, I guess it wasn't meant to be ... yet ... and for now we're going to have to suck it up and deal with all these posters. However, there is one notable exception in all of the posters so far, and it is probably the one fans are most anxious about: good old Cobra Commander himself (as played by *
G.I. Joe: The Rise of Cobra will arrive in theaters on August 7, 2009. Check out the new and old posters below.










Reader Comments (Page 1 of 1)
1-27-2009 @ 2:55PM
Cincinnati Mike said...
I guess I am old, but MY GI Joes will forever be 11.5 inches tall and fight Nazis. And I think you mean JOSEPH Gordon Levitt.
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1-27-2009 @ 3:10PM
Adam said...
I still expect to see the ESPN reporter when I read that Rachel Nichols is in GI Joe. It doesn't help that both have fire red hair. I predict that Marlon Wayans will be the only good thing about that movie; it should be snake eyes, but I get the feeling they are gonna make him cheesy as hell.
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1-27-2009 @ 3:13PM
Shaun said...
Isn't this the exact same marketing strategy for the Matrix Reloaded and Revolutions?!?!?
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1-27-2009 @ 4:45PM
JamesRyanHamm said...
Waitaminnut - so the Joes are wearing all the black? What are COBRA going to be wearing?
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1-27-2009 @ 5:23PM
Mr. R said...
Plaid
1-27-2009 @ 5:25PM
scott said...
Pretty sure COBRA was mostly blue - excepting the Baroness and Destro... and where the hell is Snake-Eyes' UZI?!?!?
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1-27-2009 @ 7:56PM
carg0 said...
*laughing
when this movie bombs (and it will, according to insiders who've already see it) all we can hope for is that studios will LEARN to stop substituting quality directors, actors and writers for flashy, gimmicky advertising and F/X.
but who am i kidding...
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1-27-2009 @ 9:41PM
Paul Arnette said...
I swear to God, New Coke was marketed better than this movie!
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