Is the Recession Impacting Your Movie Watching?
Filed under: Box Office, Newsstand
Like thousands of others, I lost an important source of income earlier this year, so I've keenly felt the impact of the current economic recession on my greatest passion: watching movies. But though it may "sound counterintuitive," CNN reports that "movie ticket sales are way up in this down economy" because "struggling people are looking for a $10, two-hour escape."
They point to the stunning box office success of the critically slammed Paul Blart: Mall Cop, He's Just Not That Into You, and Bride Wars, and quote Paul Dergarabedian of Hollywood.com, who claims that "only movies that turn away from financial realities will succeed during the recession." Dergarabedian also cites the opening weekend success of the new version of Friday the 13th and declares: "If Jason is scaring the crap out of you, you can't really be thinking about your mortgage, you know?" Riiiiiiiiiight. Of course, most of the younger crowd that were scared by Jason don't have mortgages yet to worry about.
In my case, I recently raced out to a late morning screening to catch Clive Owen in The International because the first weekend screening of the day at my local multiplex costs only $6.00, compared to $8.00 for early afternoon shows and $10.00 for anything after 4:00 p.m. I shaved down my Netflix account, canceled the premium movie channels from my satellite TV subscription, and now shop only for bargain-priced "gotta have" DVDs online.
What about you? Is the recession impacting your movie watching? Are you choosing different types of movies -- comedies and thrillers instead of dramas? Are you going to more matinee shows? Are you watching fewer movies in theaters and more on TV, your computer, and your cell phone not for the convenience, but because it's cheaper?










Reader Comments (Page 1 of 1)
2-26-2009 @ 5:21PM
Wendy said...
I am über lucky and work at an alternative video store, with access to just about any film I can fathom, and can also get discounts on the already discounted DVDs (I bought Shaun of the Dead for $5 yesterday). As for the cinema, I don't normally see movies there unless I've got a passionate desire to, simply because I'm a student and spending the money isn't the best option.
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2-26-2009 @ 5:30PM
Jenn Brown said...
Most of my theatre movie viewing is related to film festivals, so unless the films out are ones I missed at fests or are ones I really, really want to see, I don't go. But then I did that anyway.
So it hasn't really changed my theatre going.
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2-26-2009 @ 5:53PM
Rufus said...
I cancelled my cable over a year ago because, well frankly what's the point? I also have a daughter who is yet to hit the two-year mark, so the theatre isn't really a current habit - so all in all, no I would not say my habits have changed during this recession.
I do have Netflix, but if anything I am finding that less and less 'must see' films are coming out. I find myself, not changing my taste, but looking for things I have missed in the past just so I don't have to lower my expectations, and/or watch the rubbish coming out.
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2-26-2009 @ 6:11PM
scotteweinberg said...
Listing a bunch of DVDs on eBay. (Don't worry. I'm still keeping plenty.)
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2-28-2009 @ 4:52PM
Carly said...
I would say that my time to watch movies is being affected more than my ability to spend money on it. I haven't had cable for years now, and what shows I do watch, I am able to see online from the wireless internet we loan from the neighbors. My 15 bucks a month to Netflix is all I really spend, but lately with trying to find a new job and explore new hobbies I've had less time to actually watch the dvds in rotation in my mailbox. I'm not that concerned with seeing movies immediately when they premiere at the theater, so waiting for it to show up on my qeue is usually just fine for me :)
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3-01-2009 @ 11:32AM
Terrell said...
Fortunately, I still have a job, and the firm I work for is solid, and that's affected my movie watching habits in a different way. I've joined a couple of neighborhood video stores that have been around for years to support them during these tough times. The staffs are walking film encyclopedias, as you might imagine, and it's always great to get living, breathing recommendations as opposed to reading suggestions on the Netflix website.
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3-02-2009 @ 3:27PM
AJ said...
LOL, living breathing film (or otherwise) 'encyclopedias' are the worst kind of idiots around. Yeah, I know my stuff too. Except I don't go around parading it onto the patrons of a store like some little snob just asking to get his nose punched. During the recession, I'd recommend making your own decisions rather than wasting money supporting people who think they are qualified to tell you what to watch.
And no my viewing has not changed since the recession. I still try to get away with spending as little as possible while 'sifting through' things, and only supporting this I truly find I love.
3-02-2009 @ 2:53PM
Mike said...
Yes, and for a lot longer than it has other people. I hadn't been able to get a steady job in I don't know how long. I was living in the city of Chicago a couple years ago and living off of my student loans to pay rent and eat. So, I frequently had to ask myself, "Do I want to see a movie, or do I want to eat?" After graduating, I'm still unemployed and living at home with my dad, practically tearing my hair out. I'll be lucky if I have a car to drive, let alone money for a movie.
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3-02-2009 @ 7:51AM
Liz said...
My movie watching is mostly being affected by the fact that there's very little out right now worth watching! I'd love to be going more but I'm certainly not going to fork out $12 to see Paul Blart or He's Just Not That Into You.
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3-02-2009 @ 9:34AM
Mike said...
I only go to the theater for the big geek films (Ironman, Dark Knight, and I can't wait for Watchmen).
Normally I wait and buy any DVD I want used from Amazon. I finally joined Netflix as a cost cutting measure. Three DVDs at a time and a fine collection to watch On-line. It may not work for my room mates and friends to whom I loan movies. but that's the way it is.
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3-02-2009 @ 10:13AM
janie said...
i love the movie theatre with it's enormous screen. i loved to see every major movie and i preferred to sit up close so that i could see every photographic nuance, edit, tooth, et caetera.
now, however, my company, lehman brothers, went into shrink mode ...severely cutting my movie budget to almost nil.
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3-03-2009 @ 12:30AM
Vincent said...
I have been unemployed for 2 months, and it has definitely affected my movie going habits.
I'm from a generation that still enjoys the theatre going experience as a whole, and no fancy home DVD setup can make up for that, in my opinion.
Alas, I now have to make drastic choices, and only go once a month (at best) when I used to go at least once a week.
I therefore veer more towards "grand/epic" fare (Benjamin Button comes to mind), whereas indie dramas will easily be watched at home later.
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3-02-2009 @ 6:03PM
nan said...
Can't afford to go out to the movies anymore. What we do is check out movies from the Library, and have a nice evening at home.
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3-03-2009 @ 8:20AM
BobaJango on yo azz said...
I'm young (no mortgage) so I can't say it has affected me too much. I have been bargain hunting on Amazon and used music/movie stores for CDs and DVDs though, mostly because I'm cheap.
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3-03-2009 @ 12:52PM
Paul said...
I see quite a few uses mail order of kiost type rentals. I had thought about saving the $2.00 or $3.00 with this type of rentals, but after thinking about the inpact on local independent video stores. I have chosen to keep the money local and not support big business in this recession. With mail order or kiost type rental, where is the service and suggestions and above all community support. I use to do Blockbuster, but why support a big business trying to take over and monopolize by running small business under.
No Sir, I'll support my local video retailer.
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3-03-2009 @ 10:26AM
Ellen Armstrong said...
Being retired, we usually go to matinees, often at art or second run houses. The problem is not the recession or retirement, really; there's just so little we can enjoy.
The last films we enjoyed were Bottle Shock and Stairway to Heaven.
Our son who works in the film business gives us a heads up for mainstream films like Ironman, but if I walk into Blockbuster, I usually walk out empty handed.
We have cable, but rarely watch movies. I'll watch History, Nat Geo. My husband watches sports.
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