'Crank 2' Poster Debuts on Twitter

Internet history was made on March 18, 2009. Lionsgate became the first studio to debut original content on Twitter, which means anyone who signs onto the social media network after this point is officially five minutes late. (Hooray! I made it under the wire.)

What was this content? Why, a Crank 2: High Voltage poster! It's very yellow and Jason Statham-y, for those missing his squint from the popping vein poster. I've put both in the gallery below. Maybe we'll get some shirtless pictures to pad it out in the next few weeks. (Hey, a girl can dream.)

But more important than the poster is where it appeared, and what this might mean for all of us. Many are applauding this new frontier of communication, while others say this is the beginning of the end -- the Re-Tweeting of posters, stills, and trailers could put us all out of work. For other media geeks, the Crank 2 poster means that Twitter is no longer cool, and is now just another tool of the corporate machine.

All I know is that Lionsgate is really lucky TwitPic was working, and didn't replace Statham with a Jason who uploaded his photo at the exact same time they did. That happened to me the other day, and boy was it embarrassing.