The Toys to Movies Trend -- Kitschy or Annoying?

By now you've probably heard that Tom Hanks is looking to play an astronaut action figure -- which is either charming, or meta, or a sign that the universe is collapsing in on itself somehow. To be fair, though, Hanks' Major Matt Mason project (read more about it over on Variety) is the only one I can find it in my heart to forgive, mostly because he brought his own collection to the pitch meeting ... and a Mason figure flew with John Glenn on that final 1998 mission.
Nevertheless, I'm absolutely sick of the toy-to-movie trend. Transformers, He-Man, G.I. Joe, Stretch Armstrong ... they just keep coming. At first I was willing to excuse them because of how comforting it is to engage in childhood nostalgia -- and had it been limited to say, Mason and Transformers, I would defend them to even the most bitter critic. But now I'm rolling my eyes, and finding it all beyond silly. If it continues, I'm going to find it downright scary. Just how long are we going to cling to childhood? (And yes, I realize this is probably a bit rich coming from someone who enjoys her dose of Marvel.)
I'm also annoyed that all of these movies are themed around boy toys. Girls had their share of iconic 80s toys too, you know. If you're going to take Stretch Armstrong seriously as a character, where the hell is Strawberry Shortcake or Rainbow Brite? Where's She-Ra? Yes, these would make terrible movies that not even I, out of a wish to remember my stolen Rainbow Brite, would see ... but could they really be any more terrible than Stretch Armstrong? (Actually, I think She-Ra could be made watchable. Couldn't they green light it based purely on cleavage potential?)
I just hope they stop while they're ahead. And by that, I mean I hope they stop before they get to Teddy Ruxpin. He scared the crap out of me.
Nevertheless, I'm absolutely sick of the toy-to-movie trend. Transformers, He-Man, G.I. Joe, Stretch Armstrong ... they just keep coming. At first I was willing to excuse them because of how comforting it is to engage in childhood nostalgia -- and had it been limited to say, Mason and Transformers, I would defend them to even the most bitter critic. But now I'm rolling my eyes, and finding it all beyond silly. If it continues, I'm going to find it downright scary. Just how long are we going to cling to childhood? (And yes, I realize this is probably a bit rich coming from someone who enjoys her dose of Marvel.)
I'm also annoyed that all of these movies are themed around boy toys. Girls had their share of iconic 80s toys too, you know. If you're going to take Stretch Armstrong seriously as a character, where the hell is Strawberry Shortcake or Rainbow Brite? Where's She-Ra? Yes, these would make terrible movies that not even I, out of a wish to remember my stolen Rainbow Brite, would see ... but could they really be any more terrible than Stretch Armstrong? (Actually, I think She-Ra could be made watchable. Couldn't they green light it based purely on cleavage potential?)
I just hope they stop while they're ahead. And by that, I mean I hope they stop before they get to Teddy Ruxpin. He scared the crap out of me.










Reader Comments (Page 1 of 1)
3-25-2009 @ 1:05PM
Mike said...
Like with everything else, Hollywood goes overboard. Remakes, comic book adaptations, TV to film adaptations, and now toys. Just because one succeeds, they think any can.
Reply
3-25-2009 @ 1:11PM
Batzarro said...
I guess in a certain way, with the new technologies, one gets to thinking, "yeah, they could now do x franchise.". It doesn't always end right, but what brand of adaptation does?
Reply
3-25-2009 @ 1:52PM
Andy said...
The problems with that kind of material is the material itself...there's often not much behind them. Does 'Stretch Armstrong' have a compelling backstory that I missed? I do know he's full of some kind of goo. That's about it.
'Transformers' suffered from this in a big way...cool toy? certainly. Rich, interesting backstory and narrative? oh god no.
Reply
3-25-2009 @ 3:48PM
Peter Martin said...
I had one of those Major Matt Mason figures; he was my favorite battered toy, even after his arm fell off. And then I grew up, without ever remembering what the figure was called - until now.
Nostalgia is fun in small doses, but it's really grasping at straws when it comes to making movies out of toys. I understand the allure of pre-existing properties, but, really, why not make a movie based on a TV remote control?
Reply
3-26-2009 @ 11:31PM
The Mutt said...
I was a huge Major Matt fan when I was a kid, but I don't really remember there being any storyline. He, Sgt. Storm and the others were just astronauts.
If they really want to capture the essence of Matt Mason, at some point in the film his elbow joints will have to snap and he spends the rest of the movie with straight arms.
Reply