'Transformers' Meets 'Cloverfield' in These Viral Ads

To be completely honest with you, I kinda hit my viral campaign limit with The Dark Knight's amazing marketing blitz and haven't really rebounded since. Maybe it's because there hasn't been a campaign quite as genius as the one for that film or maybe it's just not that interesting to me anymore -- either way, I'd rather leave the extreme viral hunting (and reporting) to other sites and just mention the little bits of coolness I happen to come across while surfing the web.

Like these new viral ads for Transformers: Revenge of the Fallen, which look to be a part of something larger and more complex, but I'll just settle for the "Hmm, that's kinda cool" factor. The viral ads (featured after the jump) are done with a Cloverfield-style, man-on-the-street vibe where normal citizens videotaping mundane activities find themselves capturing actual transforming robots in the shot. Some videos are more in your face (like the guy whose motorcycle literally transforms and runs away), and others you have to look hard to spot the transformer in the background. All these videos seem to be linked to this site and this site, for those who'd like to viral hunt around for awhile.

Check them out after the jump. Transformers: Revenge of the Fallen hits theaters on June 24, and we'll be posting our advanced review real soon ... so stay tuned.








[via Superpunch]