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Weekend Box Office: 'The Proposal' Wins a Busy Weekend

Filed under: New Releases, Box Office

It may have seemed like an "off" week by summer standards in terms of releases, but two debuts and two strong holdovers meant that four films grossed $20 million or more, which is rare for a non-holiday weekend. The top dog, surprisingly, turned out to be The Proposal, which rode a genial marketing campaign and a set of sneak previews to $34 million dollars -- Sandra Bullock's best opening weekend ever, by far. (Related question: did Bullock "open" this movie? I'm inclined to think not, though it's a perfect role for her.)

Year One is a bit tougher to read. Certainly with the Cera/Black/Ramis combination, it was expected to open bigger. Generally poor reviews didn't help; I haven't seen the film, so I'm a bit handicapped in the analysis. If I had to guess, I'd say that people saw it as a bit of a novelty item. Silliness can be hard to sell if it's not low-brow.

But the weekend's real story, I'd say, is once again The Hangover, which stuck around in second place after dropping less than 20% in its third weekend. It's hard to find a precise analogue for it at this point; Box Office Mojo stretches with "R-rated summer comedy breakout," which category it will dominate after it speeds ahead of Wedding Crashers in about two weeks. The movie did add nearly 200 new screens; still, when people talk about word-of-mouth giving a movie legs, this is what they're hoping for.

Meanwhile, Up is now pretty much running neck-in-neck with Finding Nemo for the title of highest-grossing Pixar release. It will be close.

The full top 10 after the jump.

1 - The Proposal (Disney) - $34.11 ($11,163) - $34.11
2 - The Hangover (Warner Bros.) - $26.86 ($7,575) - $152.92
3 - Up (Disney) - $21.34 ($5,568) - $224.11
4 - Year One (Sony) - $20.20 ($6,684) - $20.20
5 - The Taking of Pelham 1 2 3 (Sony) - $11.30 ($3,672) - $43.33
6 - Night at the Museum: Battle of the Smithsonian (Fox) - $7.30 ($2,465) - $155.95
7 - Star Trek (Paramount) - $4.70 ($2,037) - $239.44
8 - Land of the Lost (Universal) - $3.98 ($1,350) - $43.67
9 - Imagine That (Paramount) - $3.10 ($1,030) - $11.35
10 - Terminator Salvation (Warner Bros.) - $3.07 ($1,599) - $119.51

Next weekend: the 500-pound gorilla that is Michael Bay's Transformers: Revenge of the Fallen. Also: the goofy-looking tearjerker My Sister's Keeper.

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