Weekend Box Office: 'The Proposal' Wins a Busy Weekend
Filed under: New Releases, Box Office
It may have seemed like an "off" week by summer standards in terms of releases, but two debuts and two strong holdovers meant that four films grossed $20 million or more, which is rare for a non-holiday weekend. The top dog, surprisingly, turned out to be The Proposal, which rode a genial marketing campaign and a set of sneak previews to $34 million dollars -- Sandra Bullock's best opening weekend ever, by far. (Related question: did Bullock "open" this movie? I'm inclined to think not, though it's a perfect role for her.)Year One is a bit tougher to read. Certainly with the Cera/Black/Ramis combination, it was expected to open bigger. Generally poor reviews didn't help; I haven't seen the film, so I'm a bit handicapped in the analysis. If I had to guess, I'd say that people saw it as a bit of a novelty item. Silliness can be hard to sell if it's not low-brow.
But the weekend's real story, I'd say, is once again The Hangover, which stuck around in second place after dropping less than 20% in its third weekend. It's hard to find a precise analogue for it at this point; Box Office Mojo stretches with "R-rated summer comedy breakout," which category it will dominate after it speeds ahead of Wedding Crashers in about two weeks. The movie did add nearly 200 new screens; still, when people talk about word-of-mouth giving a movie legs, this is what they're hoping for.
Meanwhile, Up is now pretty much running neck-in-neck with Finding Nemo for the title of highest-grossing Pixar release. It will be close.
The full top 10 after the jump.
1 - The Proposal (Disney) - $34.11 ($11,163) - $34.11
2 - The Hangover (Warner Bros.) - $26.86 ($7,575) - $152.92
3 - Up (Disney) - $21.34 ($5,568) - $224.11
4 - Year One (Sony) - $20.20 ($6,684) - $20.20
5 - The Taking of Pelham 1 2 3 (Sony) - $11.30 ($3,672) - $43.33
6 - Night at the Museum: Battle of the Smithsonian (Fox) - $7.30 ($2,465) - $155.95
7 - Star Trek (Paramount) - $4.70 ($2,037) - $239.44
8 - Land of the Lost (Universal) - $3.98 ($1,350) - $43.67
9 - Imagine That (Paramount) - $3.10 ($1,030) - $11.35
10 - Terminator Salvation (Warner Bros.) - $3.07 ($1,599) - $119.51
Next weekend: the 500-pound gorilla that is Michael Bay's Transformers: Revenge of the Fallen. Also: the goofy-looking tearjerker My Sister's Keeper.










Reader Comments (Page 1 of 1)
6-22-2009 @ 1:02PM
filmsuki said...
I think Year One failed because the commercials just weren't very funny.
Reply
6-22-2009 @ 2:40PM
Kevin said...
That, and the fact that the movie wasn't that funny. The only movie I've seen all year that was less funny then year one was observe and report. And I saw Taken twice.
6-22-2009 @ 3:46PM
RachelSun said...
Sandra Bullock is the reason this opened big. What you think it was Ryan Reynolds? Of course because we all know only men can open films because no one goes to see a rom com for the female lead. Whatever!
Reply
6-22-2009 @ 4:59PM
Kevin said...
Well, in a career that goes back nearly 20 years she's never had any movie that shes even appeared in open to more then 18 million bucks until this past one, so it would seem kind of odd to give her credit for it. Ryan Reynolds is certainly more of an up and coming star, so it seems more likely that his involvement was what catapulted this to 34 mill. I think the most likely explanation is that the movie actually looked somewhat fun, the other new releases all looked terrible, Reynolds was the star, AND Bullock was the star...but I think thats the order of importance when talking about why it made so much cash this weekend.