Who Put THIS Trailer in Front of THIS Movie?
Filed under: Exhibition, Trailers and Clips
Something funny happened at our local press screening for The Hurt Locker this week, and not in the film itself, which is decidedly not funny. The trailer attached to the film was for Sorority Row (pictured), a dumb-looking I Know What You Did Last Summer knock-off in which college students are harassed by a person they thought they'd killed. It was incongruous to see a cheesy horror flick advertised in front of The Hurt Locker, a complex action drama that many critics consider one of the year's best films. It was like screening There Will Be Blood with a trailer for Land of the Lost in front of it. The reason for it, of course, is that The Hurt Locker and Sorority Row both have the same distributor, Summit Entertainment. When you go to the movies, some of the trailers are just whatever's in rotation, but one or two are usually from the same studio as the film you're watching, sent out with prints of that film with explicit instructions that they be attached. Big distributors (Warner Bros., 20th Century Fox, etc.) usually have plenty of upcoming products and can choose trailers that target the same general demographic as the movie they're paired with. But Summit is small -- all they had to choose from was Sorority Row and The Twilight Saga: New Moon. (A Sorority Row trailer in front of New Moon -- now that would make sense.)
So I understand why this particular trailer came with this movie. But it was still a funny juxtaposition. I can't imagine anyone wanting to see both Sorority Row AND The Hurt Locker. Has anyone else ever noticed this phenomenon? If you've seen The Hurt Locker in theaters, was this trailer in front of it, or was it just for the critics' benefit? What other strange combinations of trailers and features have you noticed?
After the jump, the Sorority Row trailer, so you'll know what I'm talking about.










Reader Comments (Page 1 of 1)
7-02-2009 @ 7:49PM
David said...
Well, it's not quite like this, but my family and I went to see a sneak preview of "Ratatouille" at an AMC theatre, and somehow somebody had spliced the trailer for "Captivity" in the middle of the previews. We protested LOUDLY to the manager, who passed the buck to Disney. I actually wrote to Drew McWeeny when he was "Moriarty" to see if I could get any insight into who along the chain of command could possibly have done this, and actually got an apology from a vice president at Disney. (I never found out, by the way -- everyone blamed someone else.)
I bring this up because the "Captivity" trailer, even with its obvious WRONGNESS, still was a green band trailer, and thus was approved for ALL audiences. Which clearly was not true, as children are part of ALL audiences as well. So have you noticed the new text on the green band? "This trailer has been approved for APPROPRIATE audiences" -- that is, those who bought their tickets to the movie they're about to see. Now, does this make "Sorority Row" "appropriate" for audiences coming to see "The Hurt Locker"? I guess so... better that than seeing it run before "Ponyo."
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7-02-2009 @ 8:20PM
Michael Byng said...
Wow. I saw The Hurt Locker on wednesday and thought the same thing. They showed great trailers for Shutter Island, Pandorum, Precious....and then Sorority Row? It was kinda funny and weird.
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7-07-2009 @ 2:33PM
recompense said...
Dear Mr Snider, I take it most of the critics are like you! Having preconceived ideas before you even see a movie! It is obvious you don't care for "Sorority Row", Summit or "New Moon", which is why I for one don't care what critics think! I go to the movies to see what I think is good and not waste my time on opinions of people with their obvious or hidden agendas!
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7-02-2009 @ 10:00PM
Chelsea said...
When I saw HENRY FOOL opening night in Boston, a trailer for HOW STELLA GOT HER GROOVE BACK played before the film.
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7-05-2009 @ 5:49PM
Joseph Finn said...
Hell, I rented the 1969 adaptation of Ray Bradbury's The Illustrated Man recently. Not a great adaptation, but still a pretty thoughtful movie with Rod Steiger and Carole Brown. The one trailer on the disc? The straight-to-DVD "Dukes of Hazzard: The Beginning."
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7-02-2009 @ 10:41PM
LMN0Potts said...
I'm sorry, if you're not used to seeing studio trailers on that studio's movie... then you're hardly going out to movies. A lot of cinemas are obligated to play these trailers and they're usually attached to the first reel of the print and enforced by studio checkers.
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7-02-2009 @ 11:05PM
EHCFlatpicker said...
Just saw Hangover again. Still wondering why a trailer for Orphan was in front of it. I go to comedies to laugh, not shit my pants.
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7-06-2009 @ 10:54AM
Kevin said...
haha, thats the example I was going to use. I remember when I saw it that I turned to my date and said "Are you ready to laugh yet?!". I don't need to see that trailer ever, let alone before a comedy.
7-03-2009 @ 11:13AM
Christopher Campbell said...
They show trailers at your press screenings? I can't think of any I've attended in NY that did that.
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7-03-2009 @ 2:18AM
Riley Freeman said...
no offense and even though i get what ur saying. to complain about what trailers are attached to what movie is bordering on seinfeld ridiculousness. now i am a huge fan of seinfeld so if u are not a fan u wont really get the point. the episode that was on today comes to mind where he cant kiss the girl that brushed her teeth with the toothbrush that he didnt have a chance to warn her that fell in the toilet.
and as elaine told him heres the full scene. the episode is called the pothole. anyway complaining about trailers attached to movies is a lil along the lines of seinfeld like complaints.
ELAINE: You still couldn't kiss her?
JERRY: She has a taint. I can't see it, but I know it's there.
ELAINE: Oh, so now you're finding fault on a sub-atomic level.
JERRY: Maybe if I could shrink myself down, like in Fantastic Voyage, and get
inside a microscopic submarine, I could be sure. Although if there was something
there, it might be pretty scary. Course, I would have that laser.
ELAINE: Jer, do you see where this is going?
JERRY: Being really clean and happy?
ELAINE: Jerry, you have tendencies. They're always annoying, but they were just
tendencies. But now, if you can't kiss this girl, I'm afraid we're talking
disorder.
JERRY: Disorder?
ELAINE: And from disorder, you're a quirk or two away from full-on dementia.
JERRY: (thoughtful) Hmm, that could hurt me.
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7-03-2009 @ 6:09AM
Andy said...
Erm... moving on from Seinfeld...
I think it's fairly usual these days to see the odd 'out of place' trailer. Also it's a bit presumptuous to assume that there wouldn't be some people who want to see both a 'complex action drama' and a cheesy horror. I would.
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7-03-2009 @ 10:12AM
ernest said...
I watched once James Bond Casiono Royal in my local cinema, and they showed the casino royal trailer just befor the film started... I found that pretty odd and superfluss...
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7-03-2009 @ 1:39PM
Clint said...
Saw Hurt Locker at Arclight in Hollywood yesterday. I can confirm Sorority Row did indeed pop up before the film and the moment the dead girl calls from beyond the grave the audience erupted into laughter. The audience "boo"ed the title when it was revealed.
The place was completely silent for actual film though which was unbelievable. If you're anywhere near LA area, that's the only place to go see movies.
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7-03-2009 @ 2:40PM
FilmIntuitionJen said...
Yes, they did the same thing at the Phoenix press screening and we couldn't stop laughing. Loved it when the cell phone rang and a few of us shouted, "that's Megan" so I'm thinking it was the comedic opening act before The Hurt Locker which was definitely unfunny (and actually I think the best film I've seen this year so far).
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7-05-2009 @ 7:09PM
RS said...
Honeslty i have never heard of "The Hurt Locker" but i have known about sorrority row for almost a year and saw the trailer when it first came out. looks amazing, dont care where they show it, how they show it, or who they show it to (except for kids under 13)
so stop complaining because there are never going to be movie trailers that match with the actual movie. you might as well write an article about a show you watch and a random commerical that was played during one of the breaks.
Oh and just to let you know... I Know What You Did Last Summer ripped off a dozen 80s movies, but since i guess it came from a book the author did the ripping off. (just like twilight!)
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