'The Lovely Bones' Has a Blank Poster
Filed under: Drama, Mystery & Suspense, Paramount, RumorMonger, Newsstand, Dreamworks, Peter Jackson, Movie Marketing, Religious, Images, Posters

A bland teaser poster for The Lovely Bones has appeared on Film1 and, well, it's just not that exciting. No worries, though, this was only used to tease the film during an international trade show (CinemaExpo to be exact) -- hence the 2010 release date (it arrives stateside on December 11, 2009). But with the film due out this winter it's surprising that there's still so very little to go on.
Bones has been dogged by bad rumors from day one. Mark Wahlberg replaced Ryan Gosling in very short order, and Susan Sarandon had issues with her role as Grandma Lynn. Flicks.co.nz reported that production shut down as Peter Jackson and art director disagreed over how to best portray Heaven, a story that was later denied by DreamWorks and Paramount. The rumor machine really went into overdrive when the release date of the film was delayed by six months, but the studio also brushed off any concerns, assuring the world they had always intended to release the film December 11, 2009 ... just in time for awards consideration.
But hey, now you have a poster to go with those initial images, and it's the kind of marketing you can project all your wishes onto. You can read its blankness as a sign of a disorganized production that doesn't have its poster art sorted. You can read it as a sign that they're keeping it under wraps because it's something very special. Maybe you see your own version of heaven there. (Mine is a really good film.) It's all things to all people. Really!
[via Dread Central]
Bones has been dogged by bad rumors from day one. Mark Wahlberg replaced Ryan Gosling in very short order, and Susan Sarandon had issues with her role as Grandma Lynn. Flicks.co.nz reported that production shut down as Peter Jackson and art director disagreed over how to best portray Heaven, a story that was later denied by DreamWorks and Paramount. The rumor machine really went into overdrive when the release date of the film was delayed by six months, but the studio also brushed off any concerns, assuring the world they had always intended to release the film December 11, 2009 ... just in time for awards consideration.
But hey, now you have a poster to go with those initial images, and it's the kind of marketing you can project all your wishes onto. You can read its blankness as a sign of a disorganized production that doesn't have its poster art sorted. You can read it as a sign that they're keeping it under wraps because it's something very special. Maybe you see your own version of heaven there. (Mine is a really good film.) It's all things to all people. Really!
[via Dread Central]










Reader Comments (Page 1 of 1)
7-08-2009 @ 11:10AM
Yoda's House of Pancakes said...
It looks just like the poster for "Let the Right One In", minus Eli.
Reply
7-08-2009 @ 12:20PM
Heavytoka said...
I like the Idea of the blank poster, not for all movies, but it does leave you wanting to know more for some reason.
Reply
7-08-2009 @ 12:45PM
TedM said...
Why isn't Saoirse Ronan's name on the poster? The kid got an Oscar nomination and her character is pivotal to the story. ...
Reply
7-08-2009 @ 1:47PM
Robin said...
I still cannot believe Wahlberg is playing Susie's dad. This is one of the worst casting decisions ever.
Reply
7-08-2009 @ 5:31PM
Jim said...
I don't understand what the fuss is about anyway. This film seems like a blatant rip off of the movie Ghost with Patrick S. and Whoopi G.
A for the poster -- totally sucks.
I'll watch the movie on DVD some day, but it sounds like too much of a chick flick tear jerker to me.
Reply
7-08-2009 @ 5:48PM
p said...
The poster is just like the book cover. It was a great read. Hoping the film is as great.
Reply
8-04-2009 @ 11:39PM
mr.cheerful said...
Full Trailer: http://www.apple.com/trailers/paramount/thelovelybones/
Reply
8-11-2009 @ 4:05PM
Carrisa said...
i saw an advanced screening of this movie a couple months ago. It's completely incredible!! I'm going to see is again on december 11th ITS UNBELIEVABLE! It may look like "Across the Universe" But it's NOTHING like that crap movie.
This is my favorite movie, it makes you cry make you laugh makes you wonder makes you think and believe different things. I never rate a movie at 100 percent but it damn well defffinately deserves 99.9 percent perfection! :D I'm in love with it. That girl who plays susie is the next big thing. She's an incredible actress HAHA and susan surrandon. YOU CAN COUNT ON HER TO MAKE A SAD STORY HILARIOUS :P
Reply