Surprise! 'Basterds' Has Kick-Ass Chicks
Filed under: New Releases, Brad Pitt, Quentin Tarantino, Trailers and Clips
I was on Twitter the other day -- my favorite time waster -- and noticed an interesting question from Matt Dentler of Cinetic Media: "Will women pay to see Inglourious Basterds this weekend? No, seriously, I'm asking: are you, or do you know, a woman who will?" I replied that I'd paid to watch the movie at Cinemapocalypse, and would probably pay again to see it with my husband. Matt then told me the Alamo event didn't count -- he didn't quite explain why, but I think the point is that women who go to all-night movie marathons probably do not fit the traditional female moviegoer stereotype. Anyway, my reply to Matt generated some retweets and a short, interesting discussion: "I wish the ads conveyed that it [Basterds] has strong female characters." "You nailed it," he replied, and I understood what he meant. He found the trailers misleading -- rightfully so.
As Eli Roth mentioned before the Cinemapocalypse screening of the film, the trailers for Inglourious Basterds don't convey the general storyline of the movie at all. You might assume it's mostly about the title characters, who run around scalping Nazis, but that's almost a subplot. I just watched the most recent trailer, and I noticed only a few blink-and-you'll-miss shots of Melanie Laurent (pictured at right), who has one of the most critical roles in the film. To be fair, this is partially because few Americans have heard of Laurent -- we also see little of Christoph Waltz, whose character is pivotal, and he's a guy. Diane Kruger has had some U.S. fame from her role in the National Treasure films, so she gets a little more face time in the trailer. Brad Pitt understandably gets a disproportionate amount of trailer time because we all know who he is, and he's considered a box-office draw.
Still, the shots of Laurent and Kruger in the trailers show them in pretty dresses or saucy hats -- alluring, not active, with the briefest exceptions. You might assume their characters are love interests for the more important male characters, but that's not at all the case, I assure you. Quentin Tarantino has brought us formidable action heroines (or anti-heroines, if you like) in Jackie Brown, the Kill Bill movies and in the Death Proof segment of Grindhouse. He's done it again with Inglourious Basterds ... but how are you supposed to know that from the advertising?
I suspect that whatever the box-office numbers are this weekend, we'll hear about young men being the primary group that saw Inglourious Basterds. That's been the target demographic for the promotions -- everyone knows women don't go to see movies that feature gory violence like scalping, and that focus on military tactics during war, right? That's why the audience at the movie marathon I attended last weekend was close to 50 percent female, all watching movies set in wartime or about gang warfare. And no, we were not all accompanying boyfriends or husbands ... mine was home asleep, and I was surrounded by three other women on their own.
But now you know that Tarantino's latest film features two strong female characters who don't bat their eyelashes and pout, or cry uselessly, or silently gaze worshipfully at Their Men. If you want to watch ass-kicking women, you may want to check out Inglourious Basterds. Zoe Bell did stunts for this film ... does that convince you now?










Reader Comments (Page 1 of 1)
8-20-2009 @ 7:47PM
Dani said...
I actually think I might check it out now
Reply
8-20-2009 @ 7:50PM
NP said...
This actually gets addressed in the New York Times piece on
The Weinstein Company. They were trying to cut new trailers that would bring in one certain big demographic that had no interest in the film: teenage girls.
Reply
8-20-2009 @ 8:43PM
Stacy said...
I didn't read the NY Times piece on TWC, but considering TWC's financial woes I think only the severely stupid can't figure ot that the trailer featuring Brad Pitt is meant to maximize IB's first weekend box office potential worldwide. Harvey and Bob need IB to make some serious money or their chubby butts are going to have to get real jobs that require them to do more than take all the credit for other people's genius. While some may argue that Pitt isn't that huge a box office draw domestically the fact is that WORLDWIDE he is. That's the beautiful irony of Amy Pascal putting the brakes on Moneyball. Other than Will Smith, Pitt is as close to a sure thing at international box offices as there is. Yet another little fact that Harvey's banking on this weekend.
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8-20-2009 @ 9:39PM
Jessica said...
I am actually going to see this Saturday with my roomates and all 3 of us are female. We are all very excited to see this. Even if the trailer didn't display its female actors as prominently.
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8-21-2009 @ 12:03AM
Faye said...
Female, here. *raises hand* The girls and I are checking this out on Saturday night. Brad Pitt, here we come!
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8-21-2009 @ 9:45AM
CParis said...
Yes!
I can't understand who it is that thinks that women won't show up for a film with Brad Pitt as the star?
8-21-2009 @ 2:13AM
Kim said...
My 62 year old mother has only been willing to shell out for two movies in theaters this summer, Julie & Julia and this one. She can't wait. I think Tarantino made a lot of female fans with the heroines of Kill Bill and Death Proof.
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8-21-2009 @ 7:11AM
Julia said...
I saw it on Sunday at a preview screening and loved every minute. A lot of the UK reviews have mostly commented on the great male cast (Christoph Waltz in particular), the lack of screentime that the Basterds have and the 'talky-ness' of the film, but they've barely mentioned the brilliant women which is a shame because it is being advertised as a 'boys film'. Maybe if more sites & reviewers highlighted it then more women would pay to see it....
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