Hey College Kids! Now You Can Major in 3-D!
Filed under: Fandom, Exhibition
Everyone listens to Harry Knowles, but nobody listens to Harry Knowles. I've failed to find a link to his original rant, but a while ago the AICN headgeek was ranting about how 3-D was going to be the future of the medium. He had his own fan perspective as a lover of the gimmick, but more importantly I recall his rant mentioning the business incentive studios had (higher ticket premiums, motivation to back to theaters again, renders piracy pointless) to make all of their tentpole films in the third dimension. And yet no one really took him seriously, it was just another in a long line of Harry's infamous ravings.That was a year ago, maybe even two. Now the world has more 3-D films than theaters to display them in and it seems like a new production is announced every other day. Whether or not you agree with me that an Oscar for Best 3D is only a matter of time at this point, there is a booming need to accommodate Hollywood's extra-dimensional lust. And if the sheer volume of films looking to capitalize on the tech wasn't sign enough of things to come, now the University of Southern California has announced the creation of a new program within its School of Cinematic Arts to train and challenge students in the still-developing field of stereoscopic 3-D.
As relayed by Variety, "[USC professor Perry] Hoberman and Scott Fisher, chair of USC's interactive media division, are setting up an interdisciplinary program at the School of Cinematic Arts that will address how the technology can be used in narrative-based production such as movies and scripted television, as well as in gaming and immersive media. According to Fisher, the program should commence next fall."
Is this an ironclad sign that 3-D is here to stay? No, but it is yet another extra push to the already impressive momentum 3-D has gained over the past two summers at the box office. Depending on how cynical you are, this may just be USC capitalizing on Hollywood's latest trend or it may be their validation of the re-born medium, but either way it gives the already well respected USC film school another one-up on programs at competing institutions.
Does make me wonder though, if USC had a 3-D program when George Lucas was a student there, would we have grown up with an entirely different Star Wars? I shudder at the thought.










Reader Comments (Page 1 of 1)
9-17-2009 @ 6:36PM
Your Mom said...
Nobody sounds more stupid than the guy who refers to 3-D as a "gimmick."
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9-17-2009 @ 6:38PM
Peter Hall said...
Why's that?
9-17-2009 @ 8:35PM
karni said...
Because if you ask an 8 year old if they'd rather see Transformers III or Transformers 3D, guess which one he's making his parents pay for?
Hollywood has wholeheartedly embraced it as a vehicle for rejuvenating the cinematic experience, and regardless of the results, it will never go away entirely. The ultimate answer to this question comes down to how the marketplace reacts over an extended period of time; if these films cost too much to make and don't turn decent profits, then yes 3D films could conceivable be dismissed as a gimmick/fad. If that's the case, filmmakers will look elsewhere in search of ways to enhance theatrical draw. At the same time, this technology, and the way it is being incorporated into the creative curricula at top flight programs, will still have a profound impact on interactive, gaming, and countless other mediums...and if that happens, you could see interactive or gaming further erode cinema's impact on future generations.
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