Who's Ready to Buy Designer 3D Glasses?
Filed under: Fandom, Exhibition

This has to stop. I don't know how I became the defacto Cinematical poster for all things 3D, but in less than a week I've gone from hypothesizing about the Oscars creating an awards category for 3D films to sharing my enthusiasm for Zemeckis' A Christmas Carol to raving about how pointless a 3D CGI animated prequel to Night of the Living Dead sounds to the announcement of a new 3D study program at USC's film school. And if that's not enough of the third dimension for one man to take in so short a span, now comes word that Real D has plans to manufacture 3D-wear from designers like Gucci.
Variety has the scoop from the recent 3D Entertainment Summit, "While Real D hasn't made a formal announcement, Real D topper Michael Lewis tipped the story after Fox Sports chairman David Hill said he thought great-looking glasses would change the picture for 3D. "I have two teenaged girls, and they don't want to go on dates looking like they're going to do some spot welding," Hill said." ... "Lewis responded that designer Real D glasses, including Gucci designs, will be available "in certain outlets" before "Avatar" opens in December. Prescription glasses are on the way some time later."
News like this hurts my brain. On the one hand, I can understand the need to accommodate prescription glasses. I used to be a glasses wearer myself, so I know how annoying it is to cram a second pair on top of the first. I understand that prescription glasses would help serve a certain niche of the market, but unless their price point is going to be drastically cheaper than a regular pair of glasses, I can't see how this idea is going to catch on. Paying a couple hundred dollars every other year for something you cannot function without is one thing, but paying an additional couple hundred so you can sit in a theater a few times a year without looking like every single other person in the room? The concept blows my mind.
So, glasses wearers out there? Are you ready to own your own custom pair of 3D glasses? And if so, are you only going to be in the market for designer brand glasses? How important is it what you look like when you're not the center of attention in an already darkened room?
Oh, and parents out there, how important is it that your child have toddler-sized glasses? Because according to Variety, Real D has a line or two of those in the works as well...










Reader Comments (Page 1 of 1)
9-18-2009 @ 2:54PM
Jay Seaver said...
I'd likely be all over this (depending on the price) if bringing my own glasses meant theaters didn't charge me the extra $3.50 every time I went to see a 3-D movie. Since that's not very likely, I'll pass.
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9-18-2009 @ 2:57PM
Kurt Munro said...
Dis here 3d fangle dangled thing'll never take off y'hear?
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9-18-2009 @ 3:25PM
Eric said...
If they work great i would get some. The ones at the theater suck.
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10-07-2009 @ 11:51AM
Finishdish said...
Contacts. Nuff said.
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9-18-2009 @ 3:45PM
Chelsea said...
I've had no problems wearing the 3D glasses over my own. They're lightweight so they don't press my glasses down onto my nose and I can see everything just fine with them.
Never had a problem wearing them as a kid either.
People are just too spoiled. The only person that cares what their 3D glasses look like in a theater are shallow teenaged girls and other shallow, vapid girls like them.
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9-18-2009 @ 3:47PM
Matthew said...
This was inevitable - and with 3D tv's on the horizon - these will be become available all over
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9-18-2009 @ 4:34PM
mike d said...
it's not a matter of fashion but of hygiene. i feel really uncomfortable wearing 3D glasses you give back to the ushers after the show is over. yeah, it's not like sharing earbuds or hats, but the temples of the glasses still touch hair. and if most people dont wash their hands after using the restroom, they sure as hell arent bathing everyday - and if they do, how many of them wash behind the ears?
i also feel prescription 3D glasses dont seem worth it - mainly cuz of the cost - but id fork over a couple of Hamiltons for a regular pair of 3D glasses no one else has used.
i dont know, it could be a theatre thing: on avatar day, i was given non-disposable glasses. yet when i saw beowulf, i remembering getting a pair of shrinkwrapped glasses i didnt have to hand back to the theatre. but seeing as how i'll be seeing avatar in the same theatre i went for avatar day, i won't be getting those packaged glasses.
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9-18-2009 @ 4:41PM
Garrett said...
This sounds like a gimmick sale that probably won't catch on for a while (though it will).
As for prescription 3D glasses, they'll simply make them fit better for people with glasses. You're exactly right that it's pointless to spend hundreds on glasses you'll use a few times a year. Similar to swimming goggles, in this case Roger Ebert is like Michael Phelps. He'd use them enough to justify the cost, but he's in a small group.
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9-18-2009 @ 9:43PM
Jaded said...
I would buy a pair of 3D glasses but not by Gucci. I'm sure once the high end ones are out someone somewhere with figure out how to make a pair of $20-$50 ones without violating the patent. I can wait until then.
Not sure what theaters you guys go to, but the couple times I've gone they haven't asked for the glasses back. Probably because they charged me $3.00, which is worth not having to wear manky ones.
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9-19-2009 @ 7:22AM
Amy said...
I've worn prescription glasses since I was three, and yes, any time I have to put some other form of eyewear over them is a pain, from safety glasses to 3D. However the disposable Real3D glasses at our local theatres aren't too bad. The backs of my ears hurt by the end from one set of glasses crushing the other into the soft skin, but its not terrible.
For me, the possible cost of prescription, designer 3D glasses makes that small amount of discomfort even less bothersome. The small comfort change isn't really worth it.
And in response to the previous poster, I, and many others who wear glasses, are unable to wear contacts. My problem is not a vision problem, but a wandering eye that the lenses work to correct, and contacts would just wander with it. I see fairly clearly without my glasses, I just see two of those clear objects. :) Crooked, double-vision 3D isn't an appealing thought.
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9-19-2009 @ 4:50PM
bobby1423 said...
oh god are serious 3d is killing movies 3d should only be for pixar movies. cause thats a lazy way of making movies you know the story is going to suck because they focuse on how to throw something at the scene example my bloody valentine had potential but it was lame as hell. if they want to do 3d do it like they did it for Superman Returns they did it after the movie was finished filming and the story was comepleted. then they said hey lets make this scene 3d and this 1 and thats great for me. but this new wave of 3d its also showing that there Dumbming down movies and cause there not creative anymore and everyone is buying into it thats SAD
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12-05-2009 @ 10:44AM
Kurty said...
I don't know why there is so much dislike for the idea, it's not like you are forced into it people... it's only their for the small group of people who want that option, i would welcome prescription 3D glasses, it could replace my prescription blue tinted sun glasses, that can be worn all the time, not just at the movies.
A tinted prescription 3D glasses would look very normal on the outside and act as sun glasses while giving the benifit of 3D vision when needed, the idea is pure win, although the intial price will of course be alot.
3D films exist outside of the movies for example a home entertrainment cinema with a TV/Monitor capable of running 3D vision.
Not everyone who uses glasses are fit for contact lenses + the discomfort of contact lenses and the chance of infection.
I'd also like to say that whoever think it's for shallow or insecure people are just ignorant and fail to see the benifit it offers for those who can offord it, when you wear glasses constantly for YEARS having the smallest of comfort makes a big difference to your quality of life
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