400 Screens 400 Blows - Hello Ponyo, Hello
Filed under: Columns, 400 Screens, 400 Blows

This has been one amazing year for animated films. At least four of them are contenders for my list of the year's best films, and a few others are good enough to warrant a second viewing. But despite that, the majority of them are in 3D, and rated PG, neither of which appeals much to my 3-1/2 year old son who is beginning to ask to come to the movies with me. There's one exception, still in theaters, that stands apart from all the rest of the competition: Hayao Miyazaki's Ponyo (163 screens). Ponyo is hand-drawn (rather than computer-animated), not in 3D, and so far is the only G-rated movie of the year. (I'm not counting two others: Hannah Montana: The Movie, or Jonas Brothers: The 3D Concert Experience, about which the less said, the better.)
Yet Ponyo hasn't exactly been lighting its United States audience on fire. Or maybe it just feels like we have already forgotten about it, despite some good voice work by Cate Blanchett, Matt Damon, Tina Fey, Liam Neeson and others. It doesn't seem to be on the cinematic radar anymore, even though it did well in its home of Japan. Perhaps audiences were turned off by the fact that Disney-sanctioned Noah Cyrus and Frankie Jonas were cast to perform the two lead children, or that they recorded a truly insufferable song for the closing credits. Or perhaps the movie is too simple and too gentle. When Miyazaki's gorgeous, dark Spirited Away opened here in 2002, the time seemed right, and enthusiasm for his work ran high; the movie was ushered in as a major event in the history of animation.
Was it all hype? Miyazaki's follow-up, Howl's Moving Castle -- released here in 2005 -- had a similar touch and tone, but did not get nearly the same kind of reception. Around the same time, John Lasseter and Disney scooped up the rights to Miyazaki's back catalog of films (except Princess Mononoke, which is still owned by Miramax) and began releasing them on deluxe, two-disc DVD sets, complete with newly dubbed English-language versions as well as the original Japanese versions. My Neighbor Totoro (1988) -- a much-loved classic around the world -- became a new household favorite in the United States, even if it's still something of a cult item. (Many parents I've spoken to have never heard of it.)
Totoro has a very gentle, G-rated nature as opposed to the frightening darkness of Spirited Away and Howl's Moving Castle and Ponyo makes a move back toward that simplicity and innocence. Even Miyazaki's style on the new film seems to have gone back to a simpler format; the characters feel less complicated, more like minimal line sketches than richly detailed drawings. It could be this different look that has turned off viewers. Yet as I check the box office scores, it appears that Ponyo has outgrossed even Spirited Away, grand entrance and all. Maybe all those good folks who discovered Totoro at home have been quietly slipping out to daytime matinees and quietly keeping it afloat all summer. That's the kind of movie it is. It may take a while, but it will be a favorite in home entertainment systems long after all the 3D gimmicks have faded away into 2D memories.










Reader Comments (Page 1 of 1)
10-03-2009 @ 6:31PM
Brice_J said...
I think you hit the nail on the head, Jeffrey. That's one of the many reasons I want to see Ponyo. Although I love Miyazaki's more mature work such as Princess Mononoke & Nausicaa of the Valley of the Wind, it's his ability to tap into the simplistic yet intriguing world of the head-strong youngster & deliver a satisfying tale without condescending, or worse yet, boring that particular audience that seem to make him such a timeless filmmaker. In all honesty, I don't know if I'd be entertained by his films when I was younger, it was hard for me to get into anything with a plain, non-vibrant color base for the characters. But I sure as heck can't get enough of his imaginative work now.
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10-03-2009 @ 6:52PM
Ryan said...
Presumably the presence of a Cyrus and a Jonas would make the film more appealing to its target demographic, hence their prominent credits in the advertising along with the veteran adult voices. I actually found their performances to be surprisingly good; nothing that would drive adults away.
Since most of the audience leaves the theater when the credits begin to roll, and the pop remix you mentioned doesn't begin until halfway through, I doubt that would be a factor either.
I do agree that there will always be more hype from American critics and fans around the director's darker, more violent works than his all-ages fare.
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10-04-2009 @ 1:30AM
Wexler said...
I honestly think Disney missed out on the opportunity to make a lot more money with this movie. While I'm sure there were people who didn't want to see it because it wasn't CG or maybe they were against some of the voice actors, I think the real reason it didn't take off was a lack of advertising and a lack of presence in theaters. I mean, I live in a decent size city with a number of theaters and I could only find it in one theater with three show times to choose from and the only reason I knew about it was because of this site and word of mouth. When we did go, the theater was packed, and they definitely weren't all Ghibli fans. The fact is, there are still a ton of people who go to the movies without knowing what they are going to see. A 'G' rated movie is guaranteed to grab some of those undecided viewers with kids and Disney should know that. Then again, they were the ones who decided classic animation was dead so i guess I shouldn't give them too much credit.
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10-04-2009 @ 10:49PM
benbligh said...
I saw this on a Saturday matinee and was quite surprised by just how innocent and simple Miyozaki went with the characters and story. It's in the tone of watching Dora The Explorer or anything on Nick Jr. This is not to say it wasn't excellent, but I can see how Disney would be hesitant to push a very true G-rated feature on the public. This doesn't have any of the obnoxious gross out gags from Cartoon Network, or popculture references from Dreamworks, or the pixel polish of PIxar.
Shame. Becuase its really amazing to see someone go from as dark as Mononoke and return to childhood with Ponyo.
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