New Orleanians: Does the 'Sherlock Holmes' Font Look Familiar?
Filed under: Posters
Okay, maybe I'm crazy. Some people have suggested that, throughout my life. But I had a very strange moment earlier today, looking at the character posters for the upcoming Sherlock Holmes movie as I left a theater. Maybe you've seen these posters -- I've cropped one in the image on the right. Before my inner Robert Downey Jr. fan could coo "oooh" at the image of the actor, my inner New Orleanian spoke up and said, "Holmes? As in D.H. Holmes?"If you grew up in the New Orleans area and are a certain age, you may understand. D.H. Holmes was a popular department store when I was young -- in fact, it was a small chain that had stores in a number of Southern cities. The most famous D.H. Holmes was on Canal Street, where Ignatius Reilly waited under the Holmes clock in the novel A Confederacy of Dunces. Dillard's bought the department-store chain awhile ago, and the store on Canal is now a swanky hotel (they kept the clock, though).
Yes, but what does this have to do with Sherlock Holmes? Elementary, my dear Watson -- the fonts used in the movie posters are remarkably similar to the wide serif fonts used by D.H. Holmes in its later years. Let's have a closer look.
Here's a closer look at the font from the character poster -- the same font used in other posters for the film:

And here is an old D.H. Holmes sign, from a store in Pensacola, as found on a website about a Florida gardener's greenhouse:

Here's another example of the D.H. Holmes logo, from a website that sells bottlecap fridge magnets adorned with old New Orleans store and sign logos (which look pretty cool, I might add):

Do you see what I mean? I grew up with that font on D.H. Holmes shopping bags and mall stores -- pronounced "Homeses" by many New Orleanians -- and it took me aback to see it on the Sherlock Holmes posters. It can only be a coincidence, but I have to wonder if I'm the only person from New Orleans who made this connection? Am I stretching the similarity too far? Maybe so, but now I expect Robert Downey, Jr. to talk with a Y'at accent and stride down Canal Street, arresting Ignatius Reilly as a suspicious character. Yikes.










Reader Comments (Page 1 of 1)
11-13-2009 @ 11:30AM
Kurt Munro said...
Any serif font in bold/caps would look like that.
Nice one, Sherlock.
Reply
11-16-2009 @ 8:13AM
Geoff Willis said...
Did you seriously post this? lol! Some people have too much time on their hands.
Reply
11-13-2009 @ 11:54AM
Matt said...
Everyone that has read this post down to this point is now "dumber" for having done so. My head hurts so much having read it myself, that I cannot even find the words to describe how completely and utterly dim-witted this post is.
Reply
11-13-2009 @ 12:30PM
Gordon said...
"Am I stretching the similarity too far?"
Yes. Now please delete this post for the good of humanity.
Reply
11-13-2009 @ 12:55PM
Dave said...
Looks like Clarendon, which is an incredibly popular and old typeface. I agree with Kurt's point, but makes you wonder if there was something subliminal happening when the designer decided it looked "right" when he got to that font.
Reply
11-13-2009 @ 3:37PM
metajerk said...
It is indeed Clarendon, I worked on the art for this so I can indeed say it with certainty.
11-13-2009 @ 7:05PM
billybil said...
Oh shut your pie-holes.
I actually think this is the weird, personal stuff that makes blogging so fascinating. I mean, come on, this is the sort of random coincidence that makes life so off kilter sometimes.
I thank Jette and Cinematicals for being specific like this.
Reply
11-13-2009 @ 1:40PM
gwydion said...
The font on the store and bottlecap are two different fonts so even DH Holmes isn't consistent. I guess you can say serif fonts look alike but I'd bet it's nothing but a coincidence between store and poster and this article was silly.
Reply
11-13-2009 @ 2:01PM
Liam said...
I found a font the other day that looked exactly like the font I use in my Yahoo mail! Damn! I better call Scully and Mulder.
Reply
11-13-2009 @ 3:54PM
Booby Jones said...
So let me get this straight, you're telling me that there are different font styles and that sometimes people use the same font for different things?
Oh... my... God!!!!!
Is this your first time ever on a computer?
Reply
11-14-2009 @ 9:54AM
zyg said...
COPY/PASTE THIS, THEN CONVERT TO A SERIF FONT.
NO. I DID NOT GROW UP IN NEW ORLEANS, YET I AM ABLE TO CREATE THIS. WEIRD, HUH
Reply