Watch This: Brilliant Oscar-Nominated Short 'Logorama'
Filed under: Animation, Shorts, Trailers and Clips

I was glad I opted to watch the opening night shorts program at this year's Sundance Film Festival because it was packed with four fantastic short films. One of those (arguably the favorite of the bunch) was an animated film called Logorama, written and directed by H5 / Francois Alaux, Hervé de Crecy and Ludovic Houplain. Now nominated for a Best Animated Short Oscar, Logorama takes place in a world full of corporate and brand logos (in which roughly 2,500 appear), and it follows a few different stories that all intertwine with one another. Honestly, it's bloody brilliant, and I guarantee it'll be the best thing you watch all week.
At Sundance, a bunch of us wondered how these guys could get away with making something like this without facing hundreds of lawsuits, and then we wondered whether legal matters would ever stop it from existing in some form online. Perhaps someone with a law background could chime in here, but in the meantime you simply must head after the jump to watch this film. My favorite part is the Joker-esque Ronald McDonald, but it's also the tiniest details that truly make this film a work of art. You may normally not pay attention to the short film categories at the Oscars (partly because they're not as widely distributed as the feature films), but after watching Logorama I think you'll be rooting for it come March 7th.
Check it out after the jump and let us know what you think.
Warning: Foul language, may not be safe for work









Reader Comments (Page 1 of 1)
2-09-2010 @ 12:20PM
Jimbob said...
I thought that was good, not the best iv'e ever seen, but up there with decent shorts. It felt like a dream though: one minute you're hanging out with a bunch of cops, the next you're chasing a crazy clown down the highway, the next thing you know the earth starts breaking apart, next your in a car with some kid and the girl driving as far from the city as possible. It didn't really tie up and make any sense. But the animation was cool, and you're right i dunno how they'll get away with the brand logo issues.
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2-09-2010 @ 12:23PM
Adriano said...
How did you like this short so much? It's awful. It's like a first year film school student wrote it. The use of the logos isn't very clever most times either.
There are a few good uses, but there's one for every 20 bad ones.
I'm going for 'French Roast' on March 7th. 'Logorama' is last on my list.
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2-09-2010 @ 2:52PM
cheaplog said...
Guys, I wouldn't be so sure everything on YouTube is legally there. Logorama is most probably not.
http://charles.nouyrit.com/2010/01/22/logorama-in-the-web2-0-storm/
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2-09-2010 @ 4:10PM
David said...
I watched this along with the other four nominated shorts (they're all linked at cartoonbrew.com) and I was pretty amazed to see all the glowing reviews of it. An initially clever idea, but fifteen minutes of it? And the longer it went on, it seemed to me that it wasn't anything but a clever idea carried to extremes -- there was no underlying point (a satire on consumerism?) beyond "Let's put 2500 logos in an action movie." I appreciate the audacity, but at fifteen minutes I expected something else. (As a nominatable short, I much preferred "The Cat Piano," which made the shortlist of ten but not the final five. You can also see that at Cartoon Brew.)
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2-09-2010 @ 5:06PM
Harless? said...
This reminds me a video a professor of mine created a few years ago. It's about fair usage of copyrighted material.
http://www.youtube.com/watch?v=CJn_jC4FNDo
I wonder if fair use rules apply to logos. I doubt it, but if this is nominated for an Oscar, I am incline to think this was legally put together. With that kind of publicity, even Walt Disney is aware that his logo is being used. And Walt would sue if he could.
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2-22-2010 @ 4:46PM
linda hughes said...
WOW! it's scary and very telling that anyone could miss the point so blatantly put forward by this amazing short. it's not amazing because it uses logos (which are indeed allowed because of fair use laws that protect artists who are using copyrighted material for parody), it's amazing because it shows what hyper-capitalism is doing to our world. you didn't make the connection between ronald mcd. and the american cancer society he crashes into? or the huge 'w' floating in the water? this is the way the french see the effects of american greed on our planet. this film expresses a strong political statement, and the fact that some people don't even see that means our idiocracy is alive and well.
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3-08-2010 @ 3:33AM
Ann said...
Agree with you completely. I thought it was absolutely brilliant.
2-28-2010 @ 4:41PM
MinniePearlJam said...
Linda, we didn't miss the point at all. I saw this silly short last night. I don't need a bunch of guys who have made loads of money creating commercials for Dior, Cartier, and Yves saint Laurent to preach to me about the dangers of capitalism. Oddly enough, as soon as the film ended and the Sony projection system shut down, all of the viewers reached into their Abercrombie and Fitch or North Face jackets, and Gucci bags to check their iPhones and then dashed over to the Starbucks next door.
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3-04-2010 @ 3:06PM
Homerista said...
Logorama is crazy funny, if not really food for thought. My vote went to La Dama y La Muerte for its terrific pace and design, and for its
elegant translation of a serious point into bangbang Tom&Jerry cartoon slapstick.
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3-07-2010 @ 10:57PM
Ned said...
those videos don't work anymore. go to http://bit.ly/logoramashort to see the Logorama movie
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3-21-2010 @ 12:31PM
Shawn said...
Saw the Academy shorts, and this one was by far the worst of the bunch. The other four had much more subtle satiric elements - even the enjoyable Wallace and Gromit short had an excellent bit of satire about advertising images vs. reality. But they all contained a fantastic story.
And that's where it starts, isn't it? All four of the other shorts start with a great story that continually progresses and surprises. This short is just a single idea that's couldn't be more obvious, thanks, Linda, and then devolves into a dull, repetitive standard chase sequence with stilted dialogue (they couldn't even bother to replicate the way real Americans speak)
Unbelievable that this won best animated short, but then Academy voters often vote for the most overtly political statement so that they can somehow feel good about themselves.
Good luck to the filmmakers as they push their "business product" and try to rise to the heights in their competitive business environment.
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3-09-2010 @ 8:15AM
Matthew said...
A Matter Of Loaf And Death is much better than this. The hard work and passion that is required to make even a short plastimation film should've been rewarded with an Oscar.
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