Over the holiday weekend, we received our first official glimpse of The Chronicles of Narnia: The Voyage of the Dawn Treader. This is a film that hasn't really attracted a lot of fervent interest or rumor-mongering, something that seems to have marked the ill-fated series as a whole.

But Dawn Treader is coming, with Michael Apted at the helm and 20th Century Fox directing its trade wind. I know I've stated it a million times before, but this is one Narnia installment that I'm desperate to see. It was my favorite of the books, and the film might actually work on a level that Wardrobe and Caspian haven't. There was more to be mined from those first two books than the films managed, but Dawn Treader is rather glossy and adventurous, a series of "What's that -- oh no!" moments that should make for a pretty entertaining movie. Sure, there's the heavy handed morality tale of selfish cousin Eustace, but that's a pretty simple thing to translate since it's a lesson as old as Grimm's -- bad kids are punished, regardless of religious inclination!

Narnia has chosen to launch its first images in a very unlikely place: Facebook. A production blog has started up there, and the first images were tacked onto the end of it. It should be fun to follow along with as we inch closer to its release date of December 2010. Meanwhile, the photos are in the gallery, and they certainly are pretty to look at.

I'm pretty easygoing when it comes to marketing and product placement. It's so ubiquitous that I tune it out, or laugh along when it shows up on 30 Rock. I can never really muster up the rage some viewers do when Pizza Hut, Ford, or the iPhone is prominently placed in a movie or television show. The most I'll do is roll my eyes and joke about it later on ("Did you notice that? Lame!"), because I find the big picture to be more important than some high-priced props. That is, I didn't care until Fox proudly announced that Bones will return in two weeks with an Avatar themed episode. (The promo is embedded below the jump for the curious and eager.)

Look, I get why Fox would think this was a slamdunk. It's on their network, and one of Bones' recurring cast members, Joel Moore, is actually in Avatar. I understand that the combination makes the December 3 episode of Bones prime advertising real estate. But come on! Can't you just run some flashy commercials, a new trailer, or "a special behind-the-scenes look" like you did with films back during the good old days? Doesn't anyone at 20th Century Fox wonder if it doesn't look a little desperate to coerce an entire show into the PR game? After all, Avatar was supposed to sell itself purely on the photo-real effects, the world of Pandora, and the name of James Cameron. Why do they need Bones?

We've had a lot of unofficial parparazzi shots of The A-Team and their van, but now you can go into your weekend having seen the real deal, courtesy of Salon Del Mal. Try to contain your excitement, as no one around you is going to understand it. Just keep the joy to yourself, and then when a coworker or friend says "Oh my God, did you see that official photo of The A-Team?", you can talk freely.

In all seriousness (well, as serious as one can get), this photo is kind of creepy. I have to echo Drew McWeeny of HitFix, who declared that Liam Neeson looked like he was wearing a George Peppard Halloween costume. I have to extend that to the entire cast, especially Sharltro Copley as Howling Mad Murdock. With all their talk of going dark and gritty, I expected the cast and crew of this would make this A-Team their own characters. The names would be the same, there'd be a few nostalgic nods, but they'd go in a unique direction. Instead, they just shrugged and made an exact replica of Mr. T. They really do look like a group of dedicated costumers that youd meet at DragonCon.

I don't mean to sound disappointed or negative. I'm not invested enough in the original to mind, and I like the cast Joe Carnahan has assembled. I think this could be fun. Even if it's not, at least I can gaze at Bradley Cooper and his leonine hair which is still very much intact. Never trust those grainy paparazzi images that say otherwise.

Sound off what you think of your official look. A bigger photo is included in the gallery.