Movie Marketing »

She's about to open the second-biggest film of her career, so what better timing than now to point you to a new peek at Kristen Stewart's next non-Twilight film? Check out the new trailer for The Yellow Handkerchief, a Sundance entry that follows three strangers in post-Katrina Louisiana – Martine (Stewart), Gordy (Eddie Redmayne), and Brett (William Hurt) -- as they search together for life, love, and the perfect Southern accent.

Ok, so it seems the Southern slangin' is done primarily by Stewart, while Brit Redmayne goes American and Hurt rocks the ex-con handlebar mustache. As they embark on a road trip together, the two teens listen to Brett's tale of the woman who got away (Maria Bello) while they navigate the murky waters of young love. (Read Erik Davis's Sundance review here.)

Watch the trailer after the jump.

Oprah is pushing both Precious and the book it's based on, Push by Sapphire, on her show, and I'm seriously curious to know what her audience will think about it. How many people will be able to watch a film told from the point of view of an illiterate high schooler who is raped by her father, physically (and, in the book, sexually) abused by her mother, hates herself for not being white, has given birth to one child with Down's Syndrome who's nicknamed Mongo (short for Mongoloid), and is pregnant for a second time with her father's child?

Let's assume that Oprah's reach is strong enough and far enough to get her demographic to plunk down their eight to 12 dollars to see Precious – the Oprah Effect in full effect. (You can find out where and when Precious is playing near you on the official movie website.)

I'm not talking about critics and journalists or the people in big cities who like to participate in a friendly Oscar pool or want to be up on what was in the New York Times. They're already seeing the movie in droves; it made $1.8M in limited release its opening weekend. The latest numbers I could find on her demographic are from 2007, back when people were wondering if Oprah could help get a president elected. (Answer: Yes, she can.)

According to Nielsen via MSNBC, "Oprah's audience is predominantly female, white, and over the age of 55. Nationally 7.4 million people watch Oprah daily -- about 2.6% of American households. Four percent of American women (about 5.7 million) watch her daily, compared with 1.2% of men (1.7 million people). Overall, 2% of all 18- to 49-year-olds watch Oprah."

Sometimes there's a down side to being considered a comedic genius. Right now in the world of TV comedy, Tina Fey and Steve Carell are the 'Prom Queen and King', and with all that popularity comes the price of raised expectations. The couples comedy Date Night, starring Fey and Carell as a married couple looking to spice up their romance, was bound to be scrutinized. So now that the first trailer has arrived (via Apple), reactions have been mixed. But I think there's hope for this film, if for no other reason than the fact that Fey and Carell are some of the most talented comedians working right now (although I'm still holding out for Fey to start writing some more movies of her own).

Date Night was directed by Shawn Levy (of Night at The Museum fame) and written by Josh Klausner, who only has a couple of credits as a writer (mainly for Shrek films). But Klausner has also worked with the Farrelly brothers, so he must know his way around a joke, right? I guess that's why I'm willing to give Date Night the benefit of the doubt, because on paper, all the elements are there for a good comedy -- the least of which is a strong supporting cast of funny folks like James Franco, Mila Kunis, Jason Segel, and Kristen Wiig. Maybe I'm grasping at straws, but the film has also yet to be rated, so there's always a chance the funnier bits weren't 'ready for prime time'.

So watch the trailer and tell me what you think. Am I just kidding myself, or is there a chance that Date Night will surprise us all and turn out to be a pretty funny flick?

Watch the trailer after the jump...

Jason Reitman, whose next film Up in the Air comes out on December 4th, posted a very funny image on Twitter recently – a pie chart detailing the different things that people have asked him in recent interviews. The top three were about George Clooney (111 people), the economy (96 people), and his next project (78 people). The fourth is a little more confusing, as it just reads "Real People," so apparently 77 people asked him about real people. Maybe they wanted to know if the people being laid off in the movie were real people? Who's to say what goes through the murky depths of the mind of a journalist?



I humbly ask Jason Reitman to make a pie chart of his answers. Here's what I picture it to look like.

111 people: "Clooney is such a prankster! But he's also a great serious actor. He's the Cary Grant of our times. Sometimes we have moustache contests."

96 people: "The economy sucks. Seriously though, I've never been laid off, but if I had to be laid off, I'd hope George Clooney would do it."

78 people: "My next project will be with George Clooney. Actually, it will be catching up on all the sleep I lost talking to you people and answering the same damn questions over and over again."

In one jpeg, Reitman manages to sum up the exhausting paces that filmmakers, actors, musicians, et al are put through to get their names and faces and projects out there, the laziness of some journalists, and the terror that faces every journalist that wants to be good at what they do and engender an interesting discussion that is hopefully pleasant and/or illuminating (but at the very least not boring) for everyone involved, including the reader.

If you could ask Jason Reitman anything, what would it be?

We learned in October that Nine was getting pushed back to a Christmas premiere. Since The Road was already slated for release on the same date, it sounded like this was nothing more than a move to make the film's box office grab as smooth as possible. But maybe it was to plan the massive marketing push.

Variety reports that the Weinstein Company have partnered with Disney/ABC Unlimited to market the film. This "megapact" will mean that Nine-flavored content will get infused into "a wide variety of shows, including ABC's Dancing with the Stars." For the dance-centric show, there will be a themed dance number on November 17 with songs and outfits from the film. The push will also work its way into the soaps on ABC -- the big trio of All My Children, One Life to Live, and General Hospital. Then there will be a "road-block" style trailer on the 22nd, making it's way onto a bunch of channels, a microsite on ABC.com, and late-night integration.

Inclusion on dancing reality shows make sense, but the rest is a little ridiculous -- both for the potential for over-saturation and this idea of market-injected content. I bet they're just ruing the fact that series get written well in advance and that they couldn't get Nine-themed fare into the likes of Grey's, Cougar Town, Lost, etc. And here we used to make fun of obvious product placement. At this rate, I wonder if we can come to expect films to be advertised in each other, like Spider-Man trying to make it to Mary Jane's Harry Potter and the Deathly Hallows premiere or somesuch.

Do you enjoy big marketing pushes, or does it all get real old real fast?

In a scant twelve years, Louis Leterrier has gone from being a production assistant on Alien: Resurrection to directing what has just, with a single trailer, become one of my most anticipated films of 2010: Warner Brothers' remake of Clash of the Titans. Sure, he has progressively proven himself a champion of the fantastic, evolving from The Transporter series to last year's The Incredible Hulk, but as much as I've been impressed by his eye for spectacle thus far, I wasn't ready for how fun his take on Titans looks. It's just our first look, but I couldn't stop smiling by the end of this teaser.

And yet, I don't know why I should be so surprised. The original is, after all, a landmark fantasy film packed with Ray Harryhausen's indelible stop-motion imagery. Add on Leterrier commanding a great cast ranging from Liam Neeson to Ralph Fiennes to Sam Worthington, and a script whose bones were written by Raiders of the Lost Ark screenwriter Lawrence Kasdan before WB brought in the duo of Phil Hay and Matt Manfredi to flesh things out. Perhaps the shock of seeing this trailer came from just how indelible Harryhausen's Titans actually were. I knew it would undergo an extreme visual overhaul, but in the back of my mind I was still expecting stop-motion giants, not Troy by way of God of War.

There's nothing stop-motion about this new re-envisioning of the wars between Gods and men. Purists will not be on board with the amount of digital wizardry, but any fan of seeing mythological worlds brought to life should be in love with the energy Leterrier has infused in his Clash of the Titans. You can see for yourself after the jump, then click over to Moviefone to grab it in a variety of HD flavors. Additionally, we've got some fantastic screenshots in the gallery below.

At a press junket earlier this summer for 2012, Roland Emmerich told reporters he's not doing any more blow-'em-up flicks. "I would not know how to top this... It's just one of these things, you know. I had a hard time deciding to do another disaster movie, but... you cannot make a disaster movie if there's not something --- an idea in this disaster which elevates it to something more than a disaster. And so it was this idea, you know, that there will be a global flood and it's a retelling of Noah's Arc."

Later he added, "It's not my last film, it's my last disaster film. And that's because I wouldn't know what else to do. It's just, you know what, I really didn't want to do this movie at first... But when I decided that the idea was too good to not do it for the reason I had done before, I said, okay, if I do it, I will do it in such a spectacular manner that nobody can top it for a long time. I have that pride in my work."

Horror fans will be slipping back into a new Nightmare on Elm Street on April 30th, 2010, but we're already being teased with new Freddy Krueger toys, thanks to Entertainment Earth and Mezco Toyz. You can buy a little Freddy of your own in plastic or vinyl next April just in time for Jackie Earle Haley's debut as the mutilated monster who haunts our dreams.

The first question I had when I saw the plastic toy was, why does he look like those little dolls with dried apple heads that are sold at craft fairs by sweet grandmas? But thanks to a wily blogger over at Albotas and the wonders of Photoshop, you can see that Earle Haley's Freddy definitely looks more like this toy than Robert Englund's Freddy.



I'm not sure which I prefer -- the menacing creep with a big smile or the flat-faced, expressionless killer. An early review from a test screening posted at Ain't It Cool News praises Earle Haley for his performance (although not much else in the movie), but will old fans be won over too?

Either one is sure to give me, well, nightmares. It's too bad that Johnny Depp won't be there this time around.

Do you collect movie toys? And, more importantly, do you leave them in the box or take them out?

Check out a larger version of the toy after the jump.

(Via Dread Central)