It's not really a spoiler to say that in the upcoming cute and quirky 500 Days of Summer, the film begins with the following disclaimer: " Any resemblance to people living or dead is purely accidental ... Especially Jenny Beckman ... Bitch." Having seen this film play at festivals with Q&As afterward, the first or second question asked is always about whether or not Jenny Beckman is a real girl and perhaps the inspiration for the character Summer (played by Zooey Deschanel). The filmmakers have said that she is real, and at a recent screening of the film in Chicago, director Marc Webb added this to the end of his answer: "... yeah, she's real, look her up on Facebook."

So we looked her up on Facebook, and, yup, there's the Facebook page for a girl named Jenny Beckman who kinda sorta resembles Zooey Deschanel. She's a fan of 500 Days of Summer, her favorite music lists bands on the film's soundtrack (The Smiths are listed first) and she's friends with director Webb, as well as the writers of the movie. All that being said, I've walked away with a few questions:

1. Is this really the Facebook page for a girl named Jenny Beckman, and is this same Jenny Beckman the inspiration for Zooey Deschanel's character in 500 Days of Summer?
2. Is this just a piece of viral marketing on behalf of Fox Searchlight and/or the filmmakers to get people interested and keep them interested in the film?
3. If this is a hoax, then who is that girl in the picture? Is that really a girl named Jenny Beckman? Is the name Jenny Beckman fictitious, but is that still a picture of the girl who inspired the character?

We want answers! What do you think?

[By: Erik Davis, reprinted from 11/3/2007]

Part of my job involves watching every single movie trailer that comes down the pipeline, and, in most cases, writing about it. Thus, it pains me to keep hearing the same old voice-over lines from the guy with the deep voice. A comedian friend of mine named Jeff Sussman once did a bit on the movie trailer voice-over guy. In it, he speculated what it would be like to live with the movie trailer voice-over guy. Do all of his dinner conversations begin with "In a world ... where chicken cutlets and mashed potatoes come together ..."? It was a pretty funny routine, and Jeff had the voice down good. Unfortunately we lost Don LaFontaine (the legendary voice-over guy) recently, but there are still a host of guys with deep voices there to tease us at every turn with the same overly used lines again and again.

Well I'd like to take a stand today! No more of this! The following lines have been used in countless movie trailers, and I feel it's about time we officially retire them. From this day forward, I urge all of you to take a stand and help us ban the following lines of dialogue from showing up in future trailers. Think about the children, people! This one is for them ...

While G.I. Joe certainly isn't the first movie to use Slurpee straws as a marketing tool, when you take into consideration all the bad buzz that's been following the flick around for the past several months, it's almost as if Paramount handed this joke to us all on a silver platter. Yes, those of you lucky enough to suck down your slurpee through one of these special straws will get the chance to own a limited edition G.I. Joe straw figure, complete with its own easy-to-make-fun-of awkward pose. There's four all together, and fans will get to choose from Snake Eyes, Duke, Storm Shadow and the Baroness. I actually think the Snake Eyes one is pretty cool (though Snake Eyes is always cool), but I honestly have no idea what's going on with the other characters. I mean, Duke looks like he's either praying or attempting to squeeze one out. You tell me ...

One imagines you'll be able to find these straws at your local 7-Eleven once we inch closer to the film's August 7 release date. Check out larger images of all four characters below.



[via Topless Robot]

The title may be generic, but the cast is not. Vince Vaughn, Jon Favreau, Jason Bateman, and Faizon Love accompany their significant others -- Malin Akerman, Kristen Davis, Kristen Bell, and Tasha Smith -- on a vacation to paradise in Couples Retreat. There is a catch, however: intensive sessions of relationship therapy are mandatory and counselor Jean Reno doesn't take "no" for an answer. The first trailer is up at the Fruit Factory (AKA Apple.)

While there's a degree of over-familiarity with the basic premise, the trailer is very promising, edging into the naughty side of PG-13. (According to Erik Davis' post on the movie last year, that's the rating they're aiming for.) Bateman and Bell make for a good, edgy couple of Type A-personalities on the brink on break-up who ask three other couples to come along on their retreat to save money. Old friends Vaughn and Favreau have great chemistry, of course, and have worked with Bateman before. I'm not a huge fan of Akerman or Davis -- they're both lovely and have bright personalities but not a lot of comic snap. Seeing Reno as a buff instructor makes me giggle. Favreau wrote the script, based on an idea by Vaughn, and another old pal, Peter Billingsley, makes his directorial debut.

Couples Retreat is heading for release on October 9, a crowded date on the release schedule: The Informant (drama), Night of the Demons (horror), Whip It (comedy), and Zombieland (horror comedy) are also due out that day. Does the concept or the cast -- or the trailer -- grab you?

A new international trailer has hit for Quentin Tarantino's Inglourious Basterds, and the consensus from those who managed to catch a screening of the film back at Cannes is that, while the Weinsteins (or whoever cut this) managed to really make the flick look enticing and vintage Tarantino, it's still a complete misrepresentation of the actual film, which some say is quite boring. As Variety noted back in May, "Inglourious Basterds is great fun to watch, but the movie isn't entirely engaging. And it is defiantly an art film, not a calculatedly mainstream entertainment. Tarantino throws you out of the movie with titles, chapter headings, snatches of music. You don't jump into the world of the film in a participatory way; you watch it from a distance, appreciating the references and the masterful mise-en-scene."

Great fun to watch? I'll take it! That's why I go to the movies in the first place -- and that's what I expect from Tarantino as a filmmaker. Watching one of his films is like going to Cold Stone Creamery and getting a pint of ice cream mixed with all kinds of ridiculous toppings; stuff you'd never expect to be on there to begin with. That's Tarantino, that's what I hope to get out of Basterds, and this piece of movie marketing actually has me excited to sit down and watch whatever final cut (be it two-and-a-half-hours or less) Tarantino and The Weinstein Co. manage to shove into theaters this August 21. Period. Exclamation mark. Smiley face.

Watch the trailer after the jump

The numbers are in. Moviegoers worldwide voted with their hard-earned dollars (and euros and other monetary currencies) and elected to go see Michael Bay's Transformers: Revenge of the Fallen. Box office receipts placed the sequel at the top of this year's heap o' blockbusters, and by the time all is said and done, the film could rank among the top box office earners of all time. But why did so many people go buy tickets? Why did you?

As pointed out by Eugene Novikov, Transformers 2 "received the most hysterically negative reviews of 2009." Only 21% of reviews by critics at Rotten Tomatoes were positive. (Surprisingly, it fared better at the pickier MetaCritic, with 36% positive.) Eugene acknowledged that it's the kind of movie that defines "critic-proof." So, obviously, critical opinion had no bearing on the box office. Why did this movie hit so big? In his analysis, industry observer David Poland felt that producer Don Murphy and director Michael Bay should be celebrated, the former "for truly believing in this concept being a big home run" and the latter "for understanding the images that will draw massive numbers of people based on 2 minutes or less of images." So was it all about the concept and the trailers?

Marketing obviously plays a huge role in determining how a movie opens, as does, to a somewhat lesser extent, the cast and director. But what was it about Transformers: Revenge of the Fallen that pushed your button(s), elevating it to "must see" status? Take our poll and let us know!

Not long ago a friend of mine caught a super secret advanced screening of the Diablo Cody-scripted horror flick Jennifer's Body, starring Megan Fox as a demonically-possessed cheerleader who begins to off the male students at her school in what I can only imagine are very creative ways (knowing Cody's mangled sense of humor). The verdict from my friend was ... "eh, it's what I expected -- though I was surprised at how lesbian-ish it was ... not that there's anything wrong with that." Granted, my friend isn't a big fan of Cody's work, and so that's probably part of the reason why he was lukewarm to it -- but then he pulled out a whole bunch of stills from his magical briefcase, and, well, regardless of how "good" this movie is, my Megan Fox fixation went into hyper-drive.

While I unfortunately do not have any of those photos to show you today (one included Fox wearing next to nothing while holding her tongue out over the open flame of a lighter, and another showed Fox's bloody-as-all-hell mouth full of whatever poor human boy she just tore apart), Empire Magazine did premiere a few images in their latest issue and our friends over at Film School Rejects scanned them for us to see. I'm sure more clearer versions of these will arrive online this week, but for now check out two of them below and the rest over at FSR.



Jennifer's Body is due out on September 18.

If it's not trailers, it's teasers; if it's not teasers; it's images. By the time a blockbuster finally arrives, if you haven't heard so much about it that you want to scream -- from overload or delight -- the studio's marketing team hasn't done their job. But how early is too early to begin promoting a movie?

Pointing to this week's release of a teaser trailer for M. Night Shyamalan's The Last Airbender, more than a year in advance of its planned theatrical roll-out in July 2010, The Big Money wonders if that's a good strategy: "How do you keep interest high then over the long autumn, winter, and spring? By producing trailer after trailer? Hollywood will watch this strategy closely to see at what point trailer fatigue sets in or whether it needs to build interest even earlier in its expensive summer blockbusters." Of course, as io9 observed, this isn't a new strategy; The Incredibles got teased 18 months in advance and Star Trek 16 months early (due in part to a release delay). Watchmen tried a different strategy that seemed to work, releasing behind the scenes clips (or "video journals") each month in the year leading up to its theatrical debut.

How do you pique interest and build awareness without potential viewers feeling like the movie's being jammed down their throats? Is it better to wait until closer to the release date? Are too many trailers and other advance promotional devices causing you to suffer from "trailer fatigue"? How early do you want to start seeing teasers and trailers?

Bet you didn't know there's a Shockwave game for Year One. That's because Shockwave, well, kinda sucks. I can't even get the game to play on my Mac; I tried Safari and Firefox, so if anyone would like to give it a whirl and report back let me know. So far all I know is that you try and herd ox without making them nervous and run away.

Granted, Sony's Year One is not exactly a property ripe for video game adaptation, and its target audience is much broader than movies whose studios put in a lot of effort at viral buzz, but if it's that the case, why bother even making one at all? It's shoddy and looks like the marketing department already knew Year One (which I liked, by the way) would already be poorly reviewed and have a weak box office showing despite the big names attached.

On the other hand, The Dark Knight, which was distributed by Warner Bros., built up a ton of online buzz from its viral websites like WhySoSerious.com, Friends of Harvey Dent, and others with help from the marketing company 42 Entertainment. The Dark Knight would have been very successful even without these sites, which took a lot of effort and money to put together. Same with the campaign for Terminator Salvation and its Skynet Research site. It's a no-brainer summer blockbuster, destined to rake in the bucks despite the many complaints from critics and fans.