It's hard to ignore the Oscar polish involved in Revolutionary Road; an Oscar-winning director, Sam Mendes, reunites the stars of the Oscar-gobbling Titanic. To that end, Mendes does his best to make the film look serious and prestigious. And if you give it a cursory glance it's possible to come away with the impression that it is indeed a great and important film. But in truth, it's both relentlessly grim and nearly pointless.

It's "nearly" pointless because the subject matter -- that the suburbs have mutated and destroyed the American spirit -- has already been covered, many, many times in far better films, ranging from scary (Blue Velvet) to romantic (Far from Heaven) to funny (Edward Scissorhands). In a way, those outside genre elements helped keep the material from becoming overbearing. For Revolutionary Road, Mendes and screenwriter Justin Haythe have adapted a novel by Richard Yates, which was groundbreaking for its time; Yates wrote it in 1961 when polite society just didn't discuss such things as infidelity, ennui, drugs and booze and insanity. But Mendes creates a period picture and thus fails to justify why the material is still relevant in 2008, especially when this stuff has by now become its own movie subgenre. (Click on "Suburban Dysfunction" at allmovie.com.) The main factor for Mendes is that it's an "important novel." Never mind why -- or when.

In a week littered with plenty of big-budget trailers piggy-backing on James Bond's undeniable popularity (Quantum of Solace just had the biggest opening day of any Bond film to date), the new one for Sam Mendes' domestic drama Revolutionary Road very nearly slipped through the cracks (thanks to Rob for passing it on, and Variety's Anne Thompson for premiering it).

This trailer plays more like a teaser than its predecessor, and yet it's a simple and short way to lure one into the suburban woes of stars Kate Winslet and Leonardo DiCaprio. The very slightest rumbles and mumbles of its worthiness as an awards contender this season are beginning to issue from the earliest guild screenings, and I suspect that the weeks to come will only bring more buzz before the film bows in limited release the day after Christmas -- the same strategy that Paramount Vantage employed last year with a little film they like to call There Will Be Blood. Now, if you'll excuse me, I should really get back to this book Eugene kept going on about...

By now we all know that Michael Moore doesn't make documentaries like our grandfathers did. He's a master of polemics, using his films to rail against corporations, guns, governments, insurance companies, and whatever else riles up his David vs. Goliath sensibility. When his most recent project was announced in May, it was described as a sequel to Fahrenheit 9/11 that would "tackle what's going on in the world and America's place in it," as pointed out by The Hollywood Reporter. Now, however, THR says the film will focus on "the global financial crisis and the U.S. economy."

Moore is still "feverishly shooting" and it's hoped the film will be ready for release next spring. At first blush, though, it sounds like he decided to make the mid-project adjustment in reaction to (or in anticipation of) the Democrats' victory. Without Bush to bash, and without the Republican Party in control of Congress, how much mileage could he get out of criticizing U.S. foreign policy with a new President steering a (presumably) different course?

Unlike many documentary filmmakers, Moore appears to start with a conclusion on his projects and then search for footage to back it up. Documentarians often say they don't really 'find' their film, or discover the story, until they're knee-deep in editing, but it doesn't sound like Moore works that way. Which doesn't mean his films lack meaning or substance or entertainment value, just that they're more like personal essays than traditional docs.

Winners
Rachel Getting Married (Sony Pictures Classics)
The Duchess (Paramount Vantage)
Fireproof (Samuel Goldwyn)

Riding a wave of positive buzz and the rising stardom of Anne Hathaway, Jonathan Demme's Rachel Getting Married crushed all comers, earning $33,667 per screen at nine theaters in New York, Los Angeles, and Toronto, according to estimates compiled by Box Office Mojo. Hathaway appeared everywhere to promote it, even gamely spoofing herself as host on Saturday Night Live. (Loved her as Mary Poppins!)

Too much attention may be paid to Keira Knightley's ribs, but she was undoubtedly the reason that The Duchess made $7,047 per screen as it expanded to 127 locations in its third week. Keira and costume dramas seem to be the right fit; I wouldn't be surprised if this one drew an older audience that consistently attends British historical flicks.

Still ignored by the mainstream press (in contrast to Bill Maher's Religulous), faith-based Fireproof dropped just 40.5% (about the same as Eagle Eye) and took in $4,776 per screen at 852 theaters in its second week. So far the film has grossed more than $12 million. Was it ever advertised on TV? Or was the marketing done entirely through church groups? Whatever the case, with a reported budget of only half a million dollars, Fireproof appears to be a healthy success story.

Sex Still Sells
Elegy (Samuel Goldwyn)
Frozen River (Sony Pictures Classics)

Elegy, the 'old professor in love with a younger woman' adaptation of a Philip Roth novel starring Ben Kingsley and a sometimes naked Penelope Cruz, is in its ninth week of release and still playing in 70 theaters. The theater count is dropping, but the film has grossed more than $3.3 million.

It wasn't that long ago that documentaries carried the stigma of being educational first and entertaining second. As with foreign-language fare, an audience for them lingered on the fringe, and an industry was willing to offer them their very own awards, but they really weren't terribly high-profile box-office prospects... that is, until the '04-'05 summer successes of Fahrenheit 9/11 and March of the Penguins made it seem perfectly okay for audiences to see, and for studios to market, a film without so much as one measly explosion in it.

But then along comes American Teen: a film openly marketed as - and arugably assembled to be - anything but a documentary that finds itself underperforming in its current limited runs (it goes wide this Friday). Last May, I witnessed a group of young women leaving whatever indie they caught at Washington D.C's Landmark E Street Cinema as they approached the film's poster and wondered aloud if someone was remaking The Breakfast Club, with a tone that suggested neither horror nor concern, nor any great interest in the big, fat what-if scenario placed before them.

What I wonder now is, at what point did we begin to craft documentary filmmaking specifically to the masses, and then what happens when the masses simply don't show?

It's been a tough year for documentaries at the box office. How do you market a critically-acclaimed film about five Indiana high school teens that just happens to be a doc?

The film is American Teen, and the hurrahs began at Sundance this year. James Rocchi described it as "an engaging, stylish and surprisingly smart piece of non-fiction entertainment." Paramount Vantage acquired distribution rights and then released a poster a couple of months later that intentionally reminded everyone of John Hughes' The Breakfast Club (note poster on the left, above).

The company changed tactics somewhat with their campaign inviting people to become "fans" of the real-life characters in the movie. You can see more about this at the film's official site. Filmmaker A. J. Schnack questioned the wisdom of selling documentary subjects as marketable commodities. A new poster took a different approach (see above, right), though the trailer is still selling the nostalgia element.

In the Los Angeles Times, Mark Olsen examines the marketing challenge in detail. Among other things, he quotes director Nanette Burstein as not wanting the Breakfast Club poster as anything more than a teaser. But Paramount Vantage exec Megan Colligan claims they are not "trying to hide the fact that it's a documentary ... One of the challenges of this movie is making people feel like this is a cinematic experience that will feel to them like a great teen comedy." American Teen opens in limited engagements on Friday, July 25.

Do you plan on seeing American Teen?

A new poster of The Duchess has appeared online, exclusive to ComingSoon.net.There's a snip of it to the right, and if you click on the lovely Keira Knightley, you'll be taken to the blindingly enormous version.

It's a stunning poster, although I think they could have lightened up on the airbrushing, as Knightley looks appallingly plastic. The dress, however, excuses all sorts of Photoshop sins. You know how I love my lush costumes, and The Duchess promises to have loads of gorgeous, frothy items. (One of my favorite sites, The Costumer's Guide to Movie Costumes, has a whole page devoted to it already. I want that fox hunting outfit for my own, but I'm not sure what to do with it since I don't hunt foxes. Or ride horses.)

But that's the big question about the film, isn't it? Will the movie actually say something relevant about Georgiana Spencer, Duchess of Devonshire? She was quite the figure in her own time; as the official press release notes, she was a leader of the progressive Whig Party, and an active political campaigner in an era when women couldn't even vote. The comparisons to her descendant, Princess Diana, are apt -- but both women would probably agree that such remarks are a bit glib. The movie marketing, however, is trading on that fact very heavily. I remain excited, but historical dramas can only go one of two ways: wonderful or awful. There's no in-between.

The Duchess opens September 19th, 2008.

Maybe it's just me, but is it really a good idea to start promoting a Holocaust drama smack dab in the middle of the summer movie season? I guess you can't blame the makers of Defiance for wanting to start their promotions a little early, though. The new poster for Daniel Craig's WWII flick has been released (click image to enlarge), and it is about as dark and sombre as you might expect.

Defiance was written and directed by Edward Zwick (Blood Diamond), and tells the true life story of the Bielski partisans. The Bielskis were three brothers who escaped into the Belarus forests while on the run from the Nazis and banded together to form a resistance group to save other Jews during WWII. Jamie Bell, Liev Schreiber, and Craig (who is the only face that made it to the poster) portray the three brothers, and The Mist's Alexa Davalos also stars as a fellow escapee and love interest for Craig.

Defiance wrapped production back in 2007 (as we all know, Craig has been a tad busy working on a certain spy film ever since) and there hasn't been much hoopla surrounding the film -- with the exception of a small trailer release back in January. So even though the next three months are all about blockbusting fun, we can't forget that Oscar season is merely months away; I'm sure Zwick hasn't.

Defiance will arrive in theaters on December 19th, 2008.

It's been a long time since we saw the first trailer for The Duchess, an historical period piece starring Keira Knightley as the real-life 18th century Georgina Cavendish, Duchess of Devonshire. But the film opens in September, so it's time to start the onslaught of more trailers and clips. First, we have one from the UK (via Empire), which is a little longer than that first U.S. version. One thing that's added in is a nice shot of Knightley's bum.

Another addition is a strange title card connecting Georgina to Princess Diana. It's true that the two ladies were related, though somewhat distantly (Diana was descended from Georgina's brother, George, who doesn't seem to be portrayed in the film), and I guess they were both celebrated as fashion icons. But I have to agree with Empire that pushing the connection "might be considered more than a little crass."

Also, I'm not sure I understand the title card that says "History Repeats Itself." Does it mean that portraying historical events on film is a repeat of those events? Because, to me, it seems more a confirmation of my feeling that we've already seen this movie a million times before.

The Duchess also stars Ralph Fiennes and Charlotte Rampling and will open in the States on September 19.

Most critics didn't love it, but for the second week in a row, viewers streamed in anyway. Still playing at just two theaters, Joshua Seftel's comedy-drama War, Inc. (First Look), starring John Cusack, averaged $12,100 per screen to continue its reign at the top of the indie weekend box office chart, according to estimates compiled by Box Office Mojo. That gives it a two-week total of $78,700.

Among new specialty releases, Leonard Klady at Movie City News reports that Tom Kalin's drama Savage Grace (IFC Films) made $11,150 per screen at the two theaters in New York where it opened. Julianne Moore stars in a suffocating period piece about a twisted mother/son relationship. You can read more about it in the reviews by Nick Schager and Kim Voynar.

Jody Hill's comedy The Foot Fist Way (Paramount Vantage) opened in four theaters and earned $8,550 per engagement, according to Mr. Klady. Patrick Walsh offered up a mostly positive review on this "character study about a character you'd never want to meet," a children's Tae Kwon Do instructor who goes off the rails when his wife cheats on him.

Jeffrey M. Anderson described Giuseppe Tornatore's The Unknown Woman (Outsider Films) as "a restless, panicked, devastating emotional roller coaster, meticulously planned and executed like a razor." The film follows the travails of a woman who leaves the Ukraine to look for work in Italy. It made $6,000 at one theater in Manhattan.