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Discuss: The Curious Case of 'Drag Me to Hell's Button
Filed under: Comedy, Horror, Thrillers, SXSW, Mystery & Suspense, Universal, Summer Movies, Polls
(Spoilers herein.)Okay, so you lot have had two weekends now with which to see Sam Raimi's sublimely ridiculous Drag Me to Hell, and I'm seeing the debate that a couple of us waged out in front of the Paramount at SXSW last March coming back around on a grander scale, so I want to open up the floor.
Some have claimed that the third-act twist -- in which Alison Lohman's character mistakenly gives away an envelope with a quarter instead of an envelope with a cursed button and is consequently dragged to, um, Hell -- is telegraphed so far in advance that it takes the suspense out of the last reel or so, while others (including yours truly) believe that Raimi is smarter than that, and knows that we're in for this ride anyway, so even if we know that her efforts to pass on the curse are futile, we'll take a certain pleasure in knowing that her fate is sealed regardless.
Sure, Raimi could have simply cut out an insert shot of everything falling on the floor and mixing up, thus letting himself slightly, temporarily off his own hook. Lohman's character could have simply reached into her boyfriend's bag and grabbed the wrong one (oddly enough, the button falls out of her purse -- which she's holding -- but the quarter was placed in her boyfriend's bag, which is nowhere to be seen...). But he does seem to go just enough out of his way to let us know what's afoot. If you've seen the film, what do you think - rookie mistake or intentional wink?
New 'Grace' Trailer -- Red Band Baby!
Filed under: Horror, SXSW, Sundance, Movie Marketing, Trailers and Clips

I'll keep this short: There's a horror flick coming out later this year called Grace. Lots of people (including me and Eric Snider) like it a lot, such as former Cinematical scribe (and mother of five) Kim Voynar, who went to the Sundance screening after I basically commanded her to. When I saw her later she was both grateful (for recommending it) and angry (for not seeing it with her). Then it hit Austin and earned even more fans -- and not just horror geeks, mind you, although they're the ones who seemed to dig it the most.
The flick is still shuffling through the festival circuit, but Anchor Bay will deliver the DVD before year's end, and it looks like my pals over at FEARnet have scored the first look at the "red-band" (R rated) trailer for Grace. Click right here to take a look at the rather impressive new promo clip, and then come back for some friendly advice. (Pause.) OK, back? Good: This movie is not suitable for pregnant women. Frankly you should spend three years in jail if you show Grace to a pregnant woman. Ten years if you make it a double feature with Inside.
'Best Worst Movie' Yields Good First Trailer
Filed under: Documentary, Horror, Independent, SXSW, Trailers and Clips
Toronto's Hot Docs film festival kicked off last night, and among the acclaimed documentaries playing there is Best Worst Movie, which we reviewed at SXSW last March. The short synopsis: Michael Paul Stephenson was embarrassed to star in Troll 2 as a young lad, only to find himself and other members of the cast coming to terms with the film's growing cult popularity years later. The long version: life's a funny thing.The Toronto Star's Peter Howell, in covering the film and its inspiration, has premiered the latest trailer for it -- see if you can't spot our very own Scott Weinberg in it (hint: he's not the super-genial dentist).
For any of you lucky readers in or around Toronto, it's showing tonight, tomorrow night, and Sunday afternoon. For more information, here's the official Hot Docs page and the official website.
New 'Moon' Trailer & Poster! (Has Nothing to Do With 'Twilight')
Filed under: Drama, Sci-Fi & Fantasy, SXSW, Sundance, Mystery & Suspense, Sony Classics, Summer Movies, Trailers and Clips
Having not attended Sundance, last month's SXSW Film Festival was my first chance to catch up with Duncan Jones' acclaimed sci-fi drama, Moon, and I'm happy to say that my expectations were well-met, with Sam Rockwell giving what is bound to be one of the more uniquely layered performances of the year.* (You can read James Rocchi's review here.)Well, it looks like the guys over at IGN got their hands on the trailer, which we've embedded after the jump and which carefully embraces the intrigue of the film's central conceit. Jones himself told us that the development in question isn't exactly a spoiler in his mind, but don't worry, we're not about to give it up here. All in all, it's a smart sell, and one accurately representative of the movie. AICN, meanwhile, happens to have one snazzy poster on display. Mere coincidence? We may never know...
Co-starring Kevin Spacey (sort of), Moon gets a NY/LA opening on June 12th before rolling out to other markets, where it'll should prove a welcome respite to the comparatively mindless summer fare.
*Trust me, I'm not just saying that.
Cinematical Seven: Ways That 'Adventureland' is Not Like 'Superbad'
Filed under: Comedy, Drama, SXSW, Sundance, Movie Marketing, Cinematical Seven, Miramax

The first poster for Adventureland gives "from the director of Superbad" the lowest, smallest billing. The most recent poster puts it first and foremost, even making it more colorful than the title and, one could argue, the cast itself.
In the weeks leading up to its release this Friday, the marketing campaign for Adventureland has been slowly, steadily, understandably tweaking itself to play up director Greg Mottola's last hit teen comedy, Superbad, but ever since seeing the film, I've been convinced that those expecting something so raucous this weekend will soon find themselves shifting in their seats as they watch something that's a bit more concerned about the 'age' in 'coming-of-age' than the 'coming.' It's not a tremendously misleading sell, but rather a matter of tone, and as such, here's seven reasons why you should look forward to the film beyond thinking it's the Next Big Quotable Comedy.
SXSW Winner 'In A Dream' Gets a Trailer and Theatrical Dates
Filed under: Documentary, Drama, Independent, SXSW, Movie Marketing, Trailers and Clips

Scott Weinberg (and Philly native) saw it at SXSW premiere, where it won the Emerging Visions Audience Award. While press releases call it "harrowing", Scott thought it was "a portrait of a sweet but slightly fractured man, it's one of the most unexpectedly touching documentaries I've ever seen." It's now getting a theatrical release in New York, Philadelphia, San Fransisco, and Los Angeles, with more cities and dates to be announced. Check out the documentary's official website and blog to find out when and where it'll be playing. As you wait for it appear in your city, you can view the trailer below:
Goodbyes, Leftovers, and a Big Fat Wrap-Up of SXSW 2009
Filed under: SXSW, Festival Reports

We wanted our SXSW '09 coverage to be pretty much wrapped up by this point, but then we figured ... what's the rush? At this point we'd be covering mostly the smaller films anyway, none of which have been seen outside the festival circuit, and it'd be stupid to pack our Cine spotlight into storage without shining it a few more times for the indie guys.
So yes, Drag Me to Hell was damn fun; Observe and Report was shockingly funny and unexpectedly ... dark; and everyone pretty much loved I Love You, Man. (Oh man, and don't even get me started on the Bruno footage!) Thanks to SXSW for programming some fun, flashy studio fare -- but now we're gonna tone the budgets down just a little. Not that it matters really. A movie is a movie is a movie, right? And I'd rather pick through any of the following flicks than deal with 80% of Hollywood's summertime output. (Ummm, fine. Let's say 70%.)
My first "little" favorite is a dry indie comedy called The Overbrook Brothers, which seems a lot like every "dry indie festival comedy" I've ever come across ... for the first few minutes. But once the tone is laid down and the two leads settle into an effectively fractious chemistry, it becomes a very funny road trip with a few moments of real insight and strange warmth. It's about two brothers (Nathan Harlan and Mark Reeb) who discover that they're adopted, and so they (along with one long-suffering girlfriend, excellently played by Laurel Whitsett) hit the road to an Austin adoption agency. Much banter, backbiting, and bickering ensues, but director John Bryant keeps a solid balance between absurd behavior and sincere heart.
SXSW Review: Mine
Filed under: Documentary, Independent, SXSW, Theatrical Reviews

Get out a whole box of Kleenex, one of the jumbo packs, before you see Mine. Movies about post-Katrina problems can be sad enough, but this documentary is about pets, too. You know you're not going to get through this movie dry-eyed unless you have no heart whatsoever. You may even find yourself headed for an animal shelter afterwards, if you're not careful. Director Geralyn Pezanoski skillfully tells an emotional story that rarely resorts to the obvious, or to "good guys vs. bad guys."
Mine focuses on Katrina evacuees who were separated from their pets (involuntarily in one case), and who are trying to find and reunite with the animals. The movie opens with Malvin, a man in his eighties, reminiscing about his dog Bandit while carrying the dog's leash, which he found in his yard after the floods. I immediately suspected this story wouldn't end happily at all. The movie then shows us post-Katrina animal rescue. Shelters and many hotels didn't accept pets, so many evacuees had to leave the animals behind. They assumed it would only be for a few days, but the impact of the disaster was such that people couldn't return to their homes for weeks.
In the meantime, animal rescue teams were able to find and round up many of the stranded pets. Some pets were taken to animal shelters in other states, some of which offered the pets not for fostering but for adoption. Heartbreaking situations resulted, and Mine focuses on a few of them. For example, Victor's dog Max was sent to Florida and adopted by Tiffany, who bonded with her new pet immediately. But Victor missed Max. How could this be resolved?
SXSW Exclusive: The Dungeon Masters Poster
Filed under: SXSW, Movie Marketing, Posters

One thing that flew under the radar at SXSW during the Film Awards was the poster competition, which was new to the festival this year. The winner ended up being the poster for Keven McAlester's D&D documentary, The Dungeon Masters, which manages to combine one of the iconic characters from the movie and a well-placed set of gaming dice. Click on the image below for a much larger version.
There's a terrific set of 60 other posters from SXSW films on Flickr, and you can check out the artwork for the runner-up, Objectified, as well as a slew of others. The Dungeon Masters has been flying under the radar since it premiered at the Toronto International Film Festival last year, but if you get a chance to see it I'd highly recommend it. Especially if you've ever rolled a 20-sided die and jumped for joy when you landed a critical hit.
Gallery: 'The Dungeon Masters' poster
The Cinematical Roundtable: Live from SXSW with James Rocchi
Filed under: Action, Comedy, Documentary, Drama, Independent, Thrillers, SXSW, Mystery & Suspense, Festival Reports

Welcome to the second episode of The Cinematical Roundtable, our latest podcast here at the site, where we'll speak with writers and readers alike about the latest in film offerings. Joining us this round is James Rocchi, formerly of Cinematical and currently of MSN Movies and countless other outlets, as we tackle several of the more independent titles that graced us with their presence at this year's SXSW Film Festival.
Again, please bear with the overwhelming ambiance of the International House of Pancakes (a South By staple, and not always by choice). In the weeks to come, the podcast will actually be produced in much more conducive conditions, but when in Austin, keeping it weird is the name of the game. With that in mind, your feedback is appreciated, and feel free to spread the word. Preferably the word 'podcast'. And 'Cinematical'. Yeah, that is two words, what of it?
That's what I thought...
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