A Serious Man Tagged Articles at Cinematical

Last year about this time, Joel and Ethan Coen were basking in the glow of winning multiple Academy Awards for No Country for Old Men. This year, they're hard at work finishing their black comedy follow-up, A Serious Man, which is due out this fall.

While they're in that black comedy mood, the Coen Brothers took time out to direct a 30-second TV ad in support of the Reality Coalition. You can watch the video, which is embedded below, thanks to the folks at Funny or Die. The Reality Coalition wants to "expose the coal industry's misleading marketing campaign for so-called 'clean coal,'" according to a prepared statement.

The Coens have always laced their work with sly, subversive messages, but the video is the first time they've been so straightforward in making a contribution to a, gulp, somewhat political campaign. (Don't worry, the ad itself won't knock you over the head with its message.) The press release says they "were excited to be part of this important project."

I love the line, "Clean Coal Clean harnesses the awesome power of the word 'clean' to make it sound like the cleanest there is." Beyond the concept and the ad copy, what makes the spot work is the deadpan comic timing of the Coen Brothers; the 'suburban family trying a new product' is a tried-and-true advertising gambit, but they give it a good, choking spin. Check it out:

Check out these bits of casting, and a few actor's wishes for this Monday:

• Mario Van Peebles is whipping up an action thriller called Kerosene Cowboys, and the cast is about to be set. The Hollywood Reporter posts that Cam Gigandet, Shane West, and Rachael Leigh Cook are in negotiations to star in the flick that follows "hard-living pilots of an elite Navy attack squadron." Gigandet will be a "hot-shot pilot," West will play the nemesis who used to be his best friend, and Cook will wrap things up as a journalist who dates Gigandet. At the very least, it looks like a welcome vacation from some of Cook's recent work (from The House of Yes to Blind Ambition ... my, how they fall).
• Vin Diesel is all about the returns lately. First came the latest Fast and Furious pic, and now more triple-X. Variety reports that both Diesel and director Rob Cohen have signed on for another XXX pic, this one titled: XXX: The Return of Xander Cage. While it's not the most unique title out there, at least it's showcasing the plus points -- the return of Mr. Vin.
• Meanwhile, Adam Arkin is taking on the world of Coen. Variety reports that the Life actor has grabbed a role in A Serious Man. There is no word on who he's playing.
• Having just recorded "Another Way to Die" for Quantum of Solace, MTV reports that Alicia Keys would like to be a Bond Girl. Methinks this is something that would work best as a Bond girl/song mixture -- the sexy, iconic Bond girl having the pipes to also belt out the theme song. But no matter what happens, she has this positive report about the film: "it's damn good."

After the jump: De Niro and Pacino ... as women?

How do you follow-up a broad comedy starring the biggest names in Hollywood, George Clooney and Brad Pitt? If you're the Coen brothers, you apparently hit the car in reverse and make your next effort a darker story and cast relative unknowns. Variety reports that the newly minted Oscar winning directors Joel and Ethan Coen have cast Tony-nominated stage actor Michael Stuhlbarg (The Pillowman) and TV's Richard Kind (Mad About You; Spin City) for the two lead roles in A Serious Man, their next film after this fall's Burn After Reading. The actors will play brothers in the 1967-set black comedy, which returns the Coens to Fargo territory by placing the story in their home turf of Minneapolis.

In fact, when we first learned of A Serious Man, more than a year ago (and almost a year before the Coens each won 3 Academy Awards, for writing, directing and producing No Country for Old Men), the script was described as being "in the vein of Fargo." Now we get a little inkling more about the plot of Serious: Stuhlberg will play a professor named Larry Gopnik, whose wife is leaving him and whose "socially inept" brother (Kind) won't leave the house. Hopefully, to further repeat the analogy to their double-Oscar-winning 1996 film, the Coens can cast Frances McDormand as the wife, she can then win another Academy Award and Kind (pictured above) can, like William H. Macy before him, finally go from near-obscurity to well-known, well-respected supporting actor within the next decade.

Well nobody can deny that it has been a good year for the Coens. With awards and honors flying fast and furious for their adaptation of No Country for Old Men, the brothers have lined up their next literary adaptation. Variety reports that the Coens have purchased the screen rights to Michael Chabon's novel, The Yiddish Policeman's Union for Columbia Pictures.

Chabon's award-winning novel is a detective story set in an alternate history. In the events following World War II, a temporary Yiddish-speaking settlement for Jewish refugees is established in Alaska in 1941. The story also incorporates the (fictional) destruction of the State of Israel in 1948 after an unsuccessful struggle for independence. Chabon's story focuses on "...a contemporary scenario where Jewish settlers are about to be displaced by U.S. government's plans to turn the frozen locale of Sitka, Alaska, over to Alaskan natives. Against this backdrop is a noir-style murder mystery in which a rogue cop investigates the killing of a heroin-addicted chess prodigy who might be the messiah."

The Coens will be working with super-producer Scott Rudin on the film. Rudin has already developed three other books from Chabon; the first was Wonder Boys back in 2000, and Rudin is also developing an adaptation of Chabon's Pulitzer Prize-winning The Amazing Adventures of Kavalier & Clay, which Chabon scripted for Paramount. The Coens will get to work on Union just as soon as they have finished shooting the dark comedy A Serious Man. So there is still plenty of time if you are one of those people who'd like to read the book first.

Looks like the Joel and Ethan Coen (ever wonder why Joel's name always comes first?) have decided to get serious for Focus Features and Working Title, the shingle that previously helped produce Coen flicks like Fargo, The Hudsucker Proxy and The Big Lebowski, among others. Following news that Brad Pitt is set to star alongside George Clooney and Frances McDormand in Burn After Reading, comes word from Variety that the Coen's will follow up that pic with one called A Serious Man. Described as a "dark comedy in the vein of Fargo," both Ethan and Joel intend on being credited as writers, producers and directors on the two films.

Seeing as A Serious Man is slated to be a serious dark comedy, one has to assume that Burn After Reading will go a different route. That film is said to revolve around a CIA agent who loses the computer disk in which his (or her) tell-all book is stored. In the Variety article, they mention that Brad Pitt will play a trainer at a gym (did we know that already?), while rumors suggest Clooney will play a killer of some sorts, and not the strikingly-handsome protagonist. Hmm, do you think McDormand will play the CIA agent? Or have the Coen's not decided on a star (ahem, Billy Bob) yet? And, with nothing else lined up after Burn, me wonders whether McDormand will sign up for back-to-back Coen flicks; perhaps she'll take on another Fargo-like role and win a second Oscar. These are good times for all you Coen fanatics out there; aside from the aforementioned two films, their latest, No Country for Old Men, will premiere at the Cannes Film Festival next month, before arriving in theaters later this fall.