As anyone who went to see Journey to the Center of the Earth 3-D last weekend knows, a viable, attractive, non-headache-inducing 3-D technology now exists for feature-length films in regular theaters (albeit ones outfitted with a special projector). Unfortunately, it's still not being used as a storytelling tool so much as an attempt to impress people -- look, it's Brendan Fraser, spitting water in your face! -- but maybe James Cameron will fix that soon, what with his plans to film a low-key drama in 3-D after he finishes Avatar. In any case, now that Journey has proven the mettle of the format (the 800-some theaters showing it in 3-D made up for more than half of the film's opening weekend gross, and rightfully so), you should probably expect to wear goofy plastic glasses with increasing frequency.

Case in point: Sony's announcement yesterday that its previously-announced adaptation of the children's book Cloudy with a Chance of Meatballs will be the first digital 3-D release for Sony Pictures Animation. The movie (which I believe still has Anna Faris and Andy Samberg doing the lead voices) is about a scientist who tries a radical approach to solving world hunger only to wind up with food coming down from the sky, which doesn't turn out to be as awesome as it sounds. A Sony exec provides an amazing quote to go along with the announcement: "The story is about 'food weather,' and so food falling from the sky lends itself so well to 3-D." No kidding.

I anxiously await the day when 3-D is used to tell better, more engaging stories rather than to provide the equivalent of a novelty theme park ride. Maybe soon.

Once she took on the role of Cindy Campbell in Scary Movie, Anna Faris was fast-tracked to a life of big, innocent doe eyes and over-the-top slapstick comedy. But in between a lot of those mainstream laugh quests, many of which weren't worth her time, she's slipped in a little-buzzed performance here or there that proves she's more than just that blonde girl from the Scary Movies. And while most of her upcoming projects are steeped in the funny, she made a surprising announcement last September that she was going to star in a "deep, dark drama."

But it wasn't just any drama. It was Inferno -- the story of Linda Lovelace, the porn star known as Deep Throat, the woman with a clitoris in her throat. At the time, there was a rush on the project, and Faris said they were looking for Lovelace's manager and hubbie, Chuck Traynor. Now, according to a recent discussion with MTV, she says that Sam Rockwell will be the guy.

Now all they have to do is figure out the money, and then we can see Rockwell get skeezy, and Faris get dark: "You're not going to even know who I am. I'm not there right now, but I will be when the time comes. I'll be in a very dark place."

Is this a story you want to see? And, can you imagine Faris as Lovelace?

It's been a while since Sony picked up the rights to Judi and Rob Barrett's 1982 book called Cloudy with a Chance of Meatballs back in 2006. Now, in a conversation with MTV, Anna Faris has revealed that she and Andy Samberg are doing the lead voices in the film (perfect!), along with a bunch of undisclosed comedians. Faris will play a weather girl, and she says that the character will look like a tweaked version of her. Man, imagine those little weather maps in a sea of burgers, ice cream, and more, rather than clouds and lightning bolts.

As Erik described when the book got picked up, Cloudy with a Chance of Meatballs stems from "a scientist who tries to solve world hunger only to see things go awry as food falls from the sky in abundance." Instead of raining men like The Weather Girls sing, this town gets a meteorological wonderland of snowy mashed potatoes, juice rain, and more.

However, Faris says the film is only "very, very loosely -- based on the book. But it's a small town that rains food, basically. So hamburgers come down, and ice cream, and [the residents] have to figure out a way [to stop it]. Eventually, it gets more and more dangerous, and they have to figure out a way to stop the satellite machine that's raining food."

Now I'm hungry.

In these supposedly progressive times, gender equality is one of those touchy issues relegated to the last paragraph of a trend piece nobody reads. When Katherine Heigl suggested to Vanity Fair that Judd Apatow's movies were sexist, the assertion came across like an after-the-fact shrug of acceptance. Ever the galvanizing provocateur, New York Times critic Manohla Dargis confronts the issue head-on with a thorough analysis of the gender bias in this year's summer blockbusters.

With "Iron Man, Batman, Big Angry Green Man" and other massive expressions of virility invading the box office, female roles appear to be relegated to the back of the multiplex. Dargis touches on the rumors that Warner Bros head Jeff Robinov believes no woman has been able to sell a movie since Julia Roberts (a point that Natalie Portman might contest, but not Paris Hilton) before sizing up numerous upcoming studio releases, with particular attention paid to Anna Faris, "who could be the next Judy Holliday but without the right material will, alas, probably end up the next Brittany Murphy." It's the kind of pronouncement that hits you in gut.

Having finished his porno, Seth Rogen is now getting ready for that mall cop movie I told you about back in March, Observe and Report. The actor will star as Ronnie Barnhardt, "a deluded, self-important head of mall security who squares off in a turf war against the local cops." This is a whole different project than Mall Cop, which has Kevin James facing a collection of thieves, and that makes it all the better.

The Hollywood Reporter now posts that Rogen will be joined by Anna Faris, Michael Pena, Jesse Plemons, and Ray Liotta. Faris gets to play a salesgirl at the mall that Ronnie lusts after, while Pena gets to put aside some of his meaty roles in films like Crash and Lions for Lambs and get funny as Ronnie's right-hand security man, and Plemons plays another mall guard. Liotta, meanwhile, will play Ronnie's nemesis, a police detective. There is, however, no word who will be fighting with the cop on his side of the turf war.

Even though there is no La Fours in sight, nor any flying fatasses, I think this, along with Zack and Miri, will be good for Rogen's career. Whether Judd Apatow continues his reign of comedy or not, Rogen should have a healthy selection of non-Judd work. That being said, I wouldn't be surprised if this film has at least a few brief cameos by some of Rogen's previous co-stars. Production begins this week.

After viewing the trailer for Anna Faris' new comedy The House Bunny for a second time, my review can only be summed up by the immortal words of Han Solo: "I've got a bad feeling about this." You can now check out the trailer above for the Playmate comedy starring Faris as a down-on-her-luck Playboy bunny named Shelley who becomes the den mother to a 'socially clueless' sorority.

Faris is joined by Rumer Willis, Kat Dennings and Katherine McPhee (of American Idol fame) as the loser girls of Zeta House. As Shelley teaches them about the important things in life like lip gloss and dancing in high heels, she learns valuable lessons about being not hot ... or something. The only real question I had after watching the trailer was how did Colin Hanks get talked into doing this movie?

"And then people will ask why I have a picture of President Garfield on my wall, and I'll tell them it's because I like lasagna, of course!"

I've been watching all the buzz surrounding Smiley Face for some time now, following two positive reviews from both Monika (at Toronto) and Jette (at SXSW), and yet the film still couldn't find its way to theaters (with the exception of a limited run at New York's IFC Center). Part of the reason why I wanted to review the DVD was because, after all the wonderful feedback, I needed to see for myself why, in fact, Smiley Face was not worthy of a theatrical run. Aside from a great, marketable cast (including Anna Faris, Adam Brody, John Krasinski, Danny Masterson, Jane Lynch, John Cho, Danny Trejo, Brian Posehn and friggin' Carrot Top), the flick comes with a very funny script, some great edge-of-your-seat set pieces and plenty of memorable quotes (see above). So what gives? Why is this one heading straight to DVD (tomorrow), instead of enjoying some theatrical face time?

Well, the problem probably lies in the fact that it's a straight-up, unapologetic stoner comedy ... with the words 'cult following' written all over it. With its R rating (for foul language and massive amounts of drug use), Smiley Face would've been near impossible to market to a mass audience. That said, they could've cut together a "safe" trailer, and I imagine the critics would've liked this one -- so either the money wasn't there or First Look just didn't have enough faith in their product (it is a female-driven stoner comedy after all -- and those are rare). Dazed and Confused grossed only $7 million when it was first released in 1993, but the film has gone on to reach cult status among teenagers (that DVD was passed around like a joint back when I was in college). It's my belief that, while Smiley Face will probably not reach Dazed and Confused status, it will definitely find an audience on DVD and perhaps go down as the first great stoner comedy of the new millennium ... or at least give Harold and Kumar Go to White Castle a run for its money.

New Yorkers just got an extra Christmas present this year from the IFC Center: Gregg Araki's stoner comedy Smiley Face will actually get a one-week run at the arthouse theater beginning December 26. This is exciting news considering it was previously believed (with good reason) that we'd only get to watch the movie on DVD. Back in September, it was announced the movie would only get a quick theatrical shot in L.A. and then go straight to video, crushing hopes for many who would like to smoke up and attend a midnight show. This was disappointing news considering how many festival-goers enjoyed the thing (see Jette and Monika's reviews for two such favorable receptions) and how popular Araki's previous film, Mysterious Skin, was (with critics, at least, if not box office). Even career-wise, Araki has been as big a cult favorite as some other filmmakers who receive better distribution. But I guess in an era when well-known indie directors are left only with iTunes exclusives without any theatrical run, and other midnight movie comedies destined to become cult favorites are dumped in the back alley by their studios, it isn't that surprising what happened to Smiley Face.

The Reeler's Stu Van Airsdale points out the short NYC run may have been arranged in order to garner " a fistful of blurb-ready reviews" that will help in the marketing of the DVD. Of course, the film's distributor could have easily gotten some DVD-cover-friendly quotes from festival reviews if that was truly all it was after. And then it also could have dumped the movie into one of Manhattan's less-prestigious arthouse theaters. Not that I disagree that the run will benefit the DVD release (set for January), but there's also good reason to think the people at IFC enjoy the movie and are simply interested in screening it at their theater. Smiley Face had a decent box office take from its one screen in L.A., and its presumed it will do just as well if not better in New York. After all, we don't have to worry about leaving the theater too stoned to drive.

Noah Baumbach's Margot at the Wedding did smashing business at two theaters in Manhattan, earning a per-screen average of $39,800, according to estimates compiled by Leonard Klady at Movie City News. Was it the sparkling dialog, the witty performances, the star wattage of Nicole Kidman, Jennifer Jason Leigh and Jack Black? The critics were mixed: our own Ryan Stewart opined that the film was "torpedoed by its own self-indulgence." A. O. Scott of the New York Times was kinder ("frequently brilliant, finally baffling") and Lou Lumenick of the New York Post was not ("I've had root canals that were more enjoyable"). Check Metacritic for more critical coverage.

Opening in a single Manhattan theater, What Would Jesus Buy? performed quite nicely according to Box Office Mojo, making $11,600. Personally, I thought Rob VanAlkemade's documentary was timely and entertaining, although quite scatter-shot in its approach.

Opening in a single Los Angeles theater, Smiley Face earned an estimated $5,700 over the weekend, according to Mr. Klady. Distributor First Look has been criticized for changing their plans from a wider release last April; filmmaker Sujewa Ekanayake comments: "It is sad to see a film that screened at 4 incredibly well known festivals [Sundance, SXSW, Cannes, Toronto] being released in only 1 theater." Amen! Both Jette Kernion and Monika Bartyzel reacted positively to Gregg Araki's stoner comedy starring Anna Faris; the movie hits DVD in January.

Redacted ($1,760 per screen; 13 theaters) and Southland Tales ($1,780 per screen; 63 theaters) appeared to fall victim to bad buzz. Everyone kept saying that no one would want to go see Brian DePalma's Iraq War project and it became a self-fulfilling prophecy. Critical response was lukewarm overall, though a number championed it, according to Rotten Tomatoes. (Ryan Stewart felt it "doesn't ever truly gel.") The same site estimated that only 34% of the Southland Tales reviews were positive; its champions are fewer but no less appreciative -- but not Nick Schager, who called it "monumentally vapid."

The Coen Brothers' No Country for Old Men expanded into 148 theaters and soared into the overall Top 10, scoring a scorching per-theater average of $20,540.

Despite having a familiar cast and an easily digestible concept, Gregg Araki's stoner comedy Smiley Face has been dumped to the same status as a modern Steven Seagal vehicle. That's right, according to MTV, it's going straight to DVD, following a barely-even-limited run in Los Angeles, that is. The movie, which premiered at this year's Sundance Film Festival, stars Anna Faris (Scary Movie), John Krasinski (The Office), Jane Lynch (The 40 Year-Old Virgin), Danny Masterson (That '70s Show) and Danny Trejo (Grindhouse), none of whom are apparently good enough for a theatrical release. Maybe it's the fact that it can't be sold to Araki's typical fans, or maybe it's the fact that nobody likes to admit that Up in Smoke, Harold and Kumar Go to White Castle, Dazed and Confused, Knocked Up, Half Baked and Dude, Where's My Car? were all fairly popular and successful movies -- because then maybe it will seem like an admission that marijuana is cool.

Smiley Face stars Faris as a woman who starts her day by smoking up and then mistakenly taking care of her munchies with a batch of pot cupcakes. Then ... hilarity ensues. During its Sundance premiere, crowds were reportedly laughing non-stop (though Karina claimed that it received some awful buzz) and it seemed to be well-enough-received at later festivals, too. Jette reviewed the movie at SXSW, pointing out that it's "the kind of movie that will be more fun to watch with a big audience than alone on your DVD player." So much for that idea. Earlier this month, Monika saw the film in Toronto, where she confirmed its worth. "Araki's comedy gives us the best of many comedic worlds in an incessantly funny, easily-quotable serving," she said in her review. "From discussions of Marxism to love of lasagna, Smiley Face serves it all -- with some weed and a very, very stoned smile." Well, at least we can be sure it will develop a cult following on video; aside from that we can only hope our local art-house cinema will give it a midnight screening somewhere down the line.