BeeSeason Tagged Articles at Cinematical
New On DVD - Bee Season, Brokeback Mountain, The Chronicles Of Narnia
Filed under: New Releases », DVD Reviews », New on DVD », Home Entertainment »
• Bee Season - Richard Gere as a rough-boy sailor in An Officer and a Gentleman? OK. Richard Gere as a singing and dancing attorney in Chicago? Convincing enough. Richard Gere as a Jewish husband (of Juliette Binoche) and father exploring the mysteries of God through the flawless spelling of his daughter? Oy. Many parts of this existential drama about the ways in which a brilliant 11-year-old (Flora Cross) affects her family are sketchy, as no one of the characters is well-drawn enough for us to care about them too much. Genius was captured far better in films like Little Man Tate and Searching For Bobby Fischer.
Starbucks to shill Bee movie
Filed under: Drama », Distribution », Home Entertainment », Movie Marketing »
Following the trail trod by their successful in-store CD
sales program, Starbucks has decided to move into the movie game. They've signed on to put their considerable vending
muscle behind Akeelah
and the Bee, a drama starring Angela Bassett, about a young girl from South Central trying to make it to the
National Spelling Bee. Starbucks will offer sneak previews of the film to its customers before it opens in April. Later
in the year, the coffee shiller will sell the DVD of the film at its registers. It's the first step in a major push by
the Seattle based company to expand their retail offerings, the very concept of which seems to muck up its famed
"third place" branding
strategy – what good is having a separate space that is not work or home, if that place is trying to choke you
with media? All Marxist misgivings aside, the CD program has worked incredibly well to raise the profile of its
offering ... which only makes me wish that a certain
other, quickly-forgotten spelling bee film had been chosen for the push.
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