If you're ever lucky enough to go to The Museum of Television and Radio in either Beverly Hills or New York City, be sure you request some old shows from the stacks and watch them in one of the study stations. A few years ago, my best friend and I were doing just that. Typically we'd fast-forward through the commercials, but her eagle eye spied Brad Pitt in this surfer-themed, LA-set Pringles commercial, and our mouths dropped. Not because we had the "fever for the flavor of a Pringles" either.

Now, if this thing doesn't scream 1980s, then I don't know what does. Check out the garish colors, the lightning fast cuts, and the hairdos. They even walk like an Egyptian with their surfboard, before eating all of the bikini babes' Pringles and then leaving the scene. Yikes. Pitt gets more facetime than the other male models in the commercial; could this be the vehicle that launched him into hearthrobbery? Perhaps only archaeologists who unearth this information in the future will be able to tell.

Fans of Garden State will be happy to know that Zach Braff has finally stepped behind the camera once again, except it's not for his follow-up feature film. Nope, according to Vulture, Braff is directing a Dunkin' Donuts commercial starring none other than the ultra volatile "please don't hit me with anything" supermodel Naomi Campbell. I cannot think of a stranger scenario -- here we have the super quirky Braff helming a commercial for a store known for their greasy donuts ... and it stars a supermodel! Has Campbell ever eaten a donut in her life (using them as weapons to attack random assistants does not count)? Braff, on the other hand, is apparently a big fan of the chain. While out doing press for The Last Kiss, he was asked what he liked most about Boston. His answer? "I have never seen a city that has more Dunkin' Donuts on every corner. I love Dunkin' Donuts, and I'm not doing an advertisement, but there's nothing like a nice donut." So there you have it -- the dude digs donuts.

While reps for Braff, Campbell and Dunkin' Donuts wouldn't confirm this to be true, filming reportedly took place yesterday back on Braff's home turf in Orange, New Jersey. And after doing some more digging, I uncovered the plot (if you want to call it that) of said commercial. Holy Moly tells us that Campbell is filmed "gardening while wearing an evening gown," (makes sense, right) and when a neighbor annoys her, she throws her shoe through their window. (Get it? Because Campbell throws things and needs money to pay off those who are suing her -- hence, embarrassing herself with this crummy commercial?) What does this all have to do with Dunkin' Donuts? Well, there's another woman who watches the whole thing and "keeps cool" by drinking some sort of iced coffee. Don't you see her? She's wayyy in the back corner. No, behind the production assistant. In the blue jeans. Yes, the one holding a sign that reads "Garden State Was Overrated!"

No word yet on the status of Braff's film Open Hearts (a remake of Susanne Bier's 2002 Danish film), but perhaps the guy signed on to this gig in order to get used to directing again. That would be the most logical excuse. Then again, maybe it's the only job he can find. Time to make the donuts another film, Zach -- whaddya think?

[via Hollywood Wiretap]

Karina Longworth, the Editor Emeritus of Cinematical, is taking advantage of her mostly-meaningless title to post a diary of her experiences at Sundance. Your new editor wants her to do this every day, but in case she, uh, doesn't, it's because her real job got in the way.

Reading Eugene Hernandez' blog whilst waiting the for the cab to arrive to take me to La Gaurdia this morning, I learned that David Poland and Jeffrey Wells have declared that Sundance 2007, which officially begins tonight, is, in fact, already over. You see, they arrived in Park City a good 48 hours ahead of me, took turns inserting their thermometers in the rectum of the festival, and rushed to their computers to report the reading: cold. In fact, according to Wells, EVERYONE is saying that this year's line-up looks "flat, so-so, nothing to write home about material...a couple of almost-but-not-quite- as-good-as-Half Nelson flicks, and apparently nothing even close to a Little Miss Sunshine-type breakout waiting to happen."

Though tempted to reach for my phone to cancel the car -- a Sundance without a Sunshine is no Sundance for me! -- my more rational self prevailed. Instead, actually invigorated by the prospect of attending a film festival in which an over-hyped (and over-priced) Vacation retread steals headlines (and potential aquisition dollars) from ten or twelve films more deserving of market share, I zipped up my laptop and went downstairs. I went to the airport, got on the plane, and landed a little while ago. I even had my first Chik-fil-a in the Cincinatti airport during my layover. It was good. I ate too many waffle fries, though.

Pharmaceutical juggernaut Roche is using the upcoming CGI film Happy Feet as a vehicle to tell people to get flu shots. According to a press release from Roche, "Happy Feet presents a wholesome storyline in a wintery backdrop that serves as an ideal platform for communicating to consumers, especially moms, about the flu."

Roche will be tying in with the film through TV, print, and online spots, meaning it'll be hard to avoid this sucker. I'm still having trouble deciding if this is a great idea, or a potentially bad idea. I know it's a good thing to be informing the public about flu shots, especially for the young and the elderly, but what comes next? Will we see Mickey and Minnie touting the latest children's cough medicine? Shrek showing everyone the benefits of dental hygiene and a new mouthwash? Statler and Waldorf plugging for adult incontinence products?

It's one thing to use a good opportunity to inform the public, but it's a bit different when you're using it to help your bottom line. Roche manufactures a flu shot, so of course they'd be interested in having more people line up to get them. It's not the first time a studio has used their characters to sell products, but as far as I can remember it's the first time a pharmaceutical company has gotten involved in the process.

It might seem far fetched now, but imagine your child's favorite character talking to them about some new wonderpill, and it's a bit scary.

One of the first things I do upon entering a movie theater and settling down into a seat somewhere towards the middle (because my friends are maniacs and insist on locating the exact center of a theater since that's where the best sound and visual experience can be found) is to pull out my cellphone and switch it off. I do this because a) I'm a courteous human being and b) movie theaters constantly remind us (through ads) that if we do not shut of our phones immediately, everyone in the theater will hate us forever.

Seeing as theaters are always looking for new, creative ways to tell us to shut the hell up, it doesn't surprise me they're seeking out some familiar faces to help the cause. Starting this weekend, folks visiting Regal Cinemas and AMC Loews theaters will get a chance to view a new cellphone ad directed by and starring, of all people, Sydney Pollack. In the first commercial of his 40-year career as an actor/producer/director, Pollack plays himself (a director) who interrupts a very personal call in someone's house. While everyone I know is thoroughly upset with the amount of advertisements that play before a film these days, I'm of the opinion that if they're entertaining in some way, shape or form, then why complain? After all, the whole purpose of going to the movies is to be entertained, right?