DirecTV Tagged Articles at Cinematical

If you've been watching playoff baseball these past few weeks, you've probably come across the Tommy Boy DirecTV commercial about, say, 176,000 times. About a week after it began airing, the satellite television company came under fire for a second time for airing parody commercials featuring actors or actresses who died tragically at a young age. The first was a commercial featuring Poltergeist actress Heather O'Rourke, and now folks are really pissed DirecTV is using Chris Farley in a commercial that stars David Spade (who reprises his character from Tommy Boy in a parody of the "Fat Guy in a Little Coat" scene).

If you want my personal opinion, I think DirecTV does this sort of stuff on purpose -- claiming to be "celebrating" the life of a dead celebrity, though what they're really hoping for is that people like us (and several other sites) will give them a bunch of free publicity by writing attacks on their ads. But back to my original point: The folks over at Landline TV have put together a spoof of the DirecTV dead celebrity spoofs -- this time including folks like Heath Ledger, John F. Kennedy and Jesus Christ. Honestly, I'm surprised Michael Jackson hasn't made an appearance yet ... or, heck, how long before DirecTV butchers a scene from Dirty Dancing and craps all over Patrick Swayze?

What do you think about these commercials? Yes, they're annoying (believe us we know), but are they in the wrong for featuring dead celebrities? Or what about celebrities who died tragic deaths at an early age? Is there a difference? Anyone canceling their DirecTV service because of this?

Chime in below, and watch the video after the jump.

First off I want it made clear: I'm not knocking the DirecTV service, which I have used in the past and had no problems with. No, what I'm talking about is the room full of marketing whiz-kids who got together and decided that wedging their sales pitches into well-known movies would be a good idea. I've seen the ads mostly during sporting events: There's the T2 one, which is obnoxious but not all that offensive. There's the Back to the Future one, which really gets under my skin. And then there's the National Lampoon's Vacation one, which is played during (literally) EVERY break in the World Series. (Hey thanks, ad-makers, for ruining an otherwise amusing scene in a movie I really like.)

But both of these ads could be overlooked, ignored, dismissed as obviously tacky, and never thought of again ... but then there's the DirecTV "Poltergeist" commercial, which is in such poor taste that it boggles my mind. Here it is for those who haven't seen it yet -- and yes, I fully acknowledge the irony of sharing a clip that I actively detest, but let's see if you can figure out why it sickens me so much...
Yeah, it's because that little girl died tragically at 12 years of age. And everyone over the age of 20 knows it. So instead of thinking about how great Poltergeist is, or how maybe DirecTV is a cool service, all we're thinking is "Jeez, Craig T. Nelson should have known better. This is really uncool." And the same goes for Robert Patrick, Christopher Lloyd, and Christie Brinkley. (Monika B. shared her own thoughts on this ad campaign a few weeks ago.)

On top of all this stupidity is a bigger issue: If DirecTV is trying to appeal directly to hardcore movie fans, they should come up with a better approach than "Hey look, our ads have been inserted into your favorite movies!" Maybe something that actually, I dunno, shows a little respect for the act of film-watching. Like maybe the ad shows a bunch of people sitting down to enjoy Vacation on DirecTV, and someone keeps flipping the station to TV commercials, so in comes Chevy Chase to smack the guy. You can have that pitch for free if you promise never to exploit a dead child again.

As we all know by now, the Poltergeist series brought eeriness both on and off the screen with the Poltergeist Curse. Real human skeletons were used, exorcisms were performed, props malfunctioned, fire blazed, and of course, people died -- the most infamous being the passing of the cute, tow-headed Heather O'Rourke.

And now she's being used to sell DirecTV units. Classy. Craig T. Nelson is back to give the spiel, but the above commercial also uses her famous "They're here!" line and a little girl to pose as O'Rourke to walk to the foot of the bed (O'Rourke's voice is apparently dubbed in).

In a world where even impassioned musical critiques can be turned into patriotic anthems, it's not completely surprising that this is happening. But still -- using a little girl who died way too young to make money -- it's not the best decision, and it certainly isn't a twist that inspires me to want to buy this. But what do you think?

Is this perfectly acceptable, or did DirecTV cross some sort of marketing line?

Odds and ends from Tuesday:

• Brittany Robertson has signed up to play Steve Carell's rebellious 15-year-old daughter in the upcoming Dan in Real Life. Pic centers around a widower who writes a parenting column, though things take a turn for the worse when he falls in love with his brother's girlfriend. Man, don't you hate it when that happens?
• Just when you thought it was safe to assume they were done casting the latest big-screen version of Hairspray, yet another actress has thrown her name into the pot. Allison Janney (The West Wing) has been tapped to play Prudy Pingleton, the overbearing mother of Penny (Amanda Bynes). Janney joins a cast that already includes John Travolta, Queen Latifah, Christopher Walken and Michelle Pfeiffer, among others.
• After receiving an angry letter from Martin Scorsese regarding their movie review system (seriously, this guy has nothing better to do with his time?), DirecTV went ahead and hired the legendary director to help re-vamp their service. Scorsese will write a monthly column for the subscription-only On DirecTV. In it, he plans to "offer critiques of overlooked films on DirecTV." I'm not sure what qualifies a film to be "overlooked," but all you DirecTV subscribers are welcome to let us know which films he decides to cover. I'm super curious.