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ExtremeMovie Tagged Articles at Cinematical

Worst Movie Marketing Ever: STD e-Cards

Filed under: Comedy », Distribution »


Dear Mom & Dad,
Things are great in L.A.! My career is taking off already! Just this week I got hired for something called
Extreme Movie, and all I had to do was stand around in my underwear next to a sheep!
Love,
Your daughter


Things can get pretty desperate when your hastily-assembled spoof movie skips its theatrical release and goes straight to DVD, so we understand where the folks at The Weinstein Company's Extreme Movie are coming from. The movie is a collection of sketches centering around teen sex, with Jamie Kennedy, Frankie Muniz, and Michael Cera among the actors and several SNL guys among the writers. It's being unloaded on DVD on Feb. 24, and to promote it, the marketing department is offering STD e-cards.

The idea is that perhaps you've inadvertently put one of your casual sex partners at risk for an STD, and these cheerful e-cards are a way of informing him or her. It's a joke, of course, but it's useful because it reminds you that Extreme Movie is really extreme! It's totally edgy, you guys! STD e-cards??! What kind of shenanigans will those jokers pull next!?

If this doesn't make people want to buy or rent Extreme Movie on Feb. 24, I don't know what will. Short of giving it a better title and concept and execution, I mean.

The Weinsteins Bump ALL Their Movies to 2009

Filed under: The Weinstein Co. »

If they got some sort of financial bonus for every year they kept an unreleased movie on the shelves, I could understand it -- but this is getting a little ridiculous. According to a rather interesting L.A. Times piece, the Weinsteins are taking all their movies (save for Zack and Miri, The Reader, and perhaps the inevitably brilliant Extreme Movie) and bumping them back to next year. That includes some oft-delayed titles like Killshot and Fanboys, as well as higher-profile stuff like Crossing Over (with Harrison Ford and Sean Penn) and Shanghai (with John Cusack). Ah yes, and the highly-anticipated adaptation of the Pulitzer Prize-winning Cormac McCarthy novel The Road.

Despite the fact that The Weinstein Co. is losing employees by the fistful, Harvey W. insists that the reasons for the delays are legit: Killshot he wants to hold for Mickey Rourke's The Wrestler; Fanboys is waiting for a Comcast promotion in January; Crossing Over deserves to enter a non-crowded marketplace; and Shanghai isn't even finished yet. Regarding The Road ... hmph, it never came up.
 
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