Heather ORourke Tagged Articles at Cinematical

As we all know by now, the Poltergeist series brought eeriness both on and off the screen with the Poltergeist Curse. Real human skeletons were used, exorcisms were performed, props malfunctioned, fire blazed, and of course, people died -- the most infamous being the passing of the cute, tow-headed Heather O'Rourke.

And now she's being used to sell DirecTV units. Classy. Craig T. Nelson is back to give the spiel, but the above commercial also uses her famous "They're here!" line and a little girl to pose as O'Rourke to walk to the foot of the bed (O'Rourke's voice is apparently dubbed in).

In a world where even impassioned musical critiques can be turned into patriotic anthems, it's not completely surprising that this is happening. But still -- using a little girl who died way too young to make money -- it's not the best decision, and it certainly isn't a twist that inspires me to want to buy this. But what do you think?

Is this perfectly acceptable, or did DirecTV cross some sort of marketing line?

Don't look directly into its eyes!

I wasn't a kid who grew up watching Freddy and Jason. I was a huge comedy nerd, and was never a big fan of being terrified. I saw Poltergeist around age 10, and it was one of my very first horror films. I was scared just putting the VHS tape in the machine, but its rating calmed me down considerably. After all, how scary could a PG-rated movie be?

The answer? Extremely.

To me, Poltergeist is the perfect horror movie. It is genuinely scary, it is genuinely funny, and you genuinely care what happens to the characters. It's even got some dynamite commentary going on -- the television is full of evil! The genius of Poltergeist is that it takes the haunted house and plops it smack dab in the middle of suburbia. It's not a creepy Transylvanian mansion, it looks a lot like where most people grow up. The Freeling family looked a lot like my family, and that made it all the scarier. Like many Steven Spielberg films, Poltergeist juxtaposes the fantastical with the real in a way that the viewer doesn't doubt for a second.