I guess whether we like it or not, viral campaigns are hot, hip and here to stay. Universal pictures has launched the viral site for Timur Bekmambetov's Wanted, and it all revolves around a shadowy group known as the Fraternity of Weavers. Now for the tricky part: to crack the code on the website you must enter five secret words to earn a peek at the handbook for the fraternity -- plus you get a little bit more info behind Angelina's bad-ass hand tattoo. So if you're the kind of person who likes puzzles, then feel free to figure it out on your own. But, if you're like me and a little impatient, you can click over to Coming Soon and they have the solution -- I won't spoil it here.

Wanted is based on Mark Millar's graphic novel about an everyday schmo (as played by James McAvoy) who turns out to be the heir to a secret society of assassins. Angelina Jolie stars as Fox, the second in command and mentor to McAvoy. Morgan Freeman plays the elder statesman and co-founder of the group, while hip-hop artist Common stars as the weapons expert, The Gunsmith.

The viral site provides plenty of background info on the history of the ancient fraternity, but for the most part it's a bunch of spiritual mumbo-jumbo about fate, destiny, the Cathars, and ancient weaving cults -- oh, and plenty of Wikipedia links. There's also a sign up page if you're interested in becoming a member of the fraternity (hazing optional?). One imagines more viral goodies will most likely show up at some point before Wanted opens in theaters on June 27th.

Warning: This post contains excessive grasping at straws.

Most knowledgeable folks seem to think that the upcoming Wanted looks like a piece of junk. I can understand their position: the trailer was kind of a sensory assault, and didn't exactly make the film seem original. For my part, I'm not ready to write it off. I like James McAvoy, director Timur Bekmambetov is a fellow Russian, and I tend to enjoy the wildly implausible brand of action that the film seems to be going for. So I'm happy to report a piece of news that kind of surprised me: Wanted has been rated R by the MPAA for "strong bloody violence throughout, pervasive language and some sexuality." That elaboration makes it seem like they won't be trying to trim the bad parts to earn a PG-13.

Now, okay: obviously that doesn't mean much. I mean, the similarly (identically?) themed Hitman was rated R too, and look how that turned out. But for me, the R rating speaks not directly to quality, but to the kind of film Wanted is likely to be. Seeing the trailer (and not knowing the source material), I thought that while it looked kind of cool, it also looked like a broad, inoffensive, second-rate action romp -- my first association, probably due to the presence of Angelina Jolie, was with Lara Croft Tomb Raider. But maybe it won't be. Maybe it'll turn out to be harsh, and sexy, and over-the-top in ways that are actually interesting. Maybe it'll be more like Running Scared or Shoot 'Em Up than like Ghost Rider. You might think that those comparisons don't help and that it still looks like crap, but it seems to me that an R rating for a movie like this increases the odds of it being worthwhile. Or am I off my gourd?

Universal was out in full force over the weekend, hosting panels for The Incredible Hulk (see our report here), Wanted and Hellboy II: The Golden Army. Though less attention has been given to Wanted and Hellboy II so far, both films will provide, perhaps, some of this summer's most spectacular visuals.

Wanted

We mentioned it the other day, but prior to the Wanted panel at NY Comic Con, Cinematical was invited to Universal's suite high on the 52nd floor of the Mandarin Oriental Hotel to hang with director Timur Bekmambetov and watch the Wanted Comic Con footage a drop early. Following the brief screening (on a monstrous flat screen TV), I caught up with Timur and spoke to him about the film. One thing, in particular, was whether he planned on a Wanted franchise, or if this would be a one-off film. Timur laughed when I asked, and said we'd have to wait to see if people go to see this one first. Also of note, when I asked if he planned to continue his very successful Night Watch/Day Watch series of films, Timur shot back: This [meaning Wanted] is it! This is the third film. Even though it has different story, the tone is the same from the other films."

Oh, and then came the footage ...

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Above you can see a photo of the Exclusive Comic Con poster for Wanted (click on the image to enlarge). Wanted is just one of the films that will host a panel tomorrow during New York Comic Con, with the film's director Timur Bekmambetov on hand to answer questions ... and a little birdie told me there might be some new footage screened as well. I was able to meet Timur tonight during a private function at Universal's fatdaddy suit in the Mandarin Oriental Hotel here in New York City. I could sit here all day and talk about this friggin' suite -- remember the apartment they rocked out in Cloverfield, way up overlooking Central Park? Yeah, this was the exact same view. Unreal.

I'm not allowed to talk about what went down in this suite, but I believe we're allowed to show you this poster and urge you all to head out to Comic Con tomorrow to check out Timur and Wanted. Screw it ... based on what I saw, this movie looks pretty damn ridiculous. Action. Lots of it. Crazy car chase. Jolie with marks all over her body. Lots of red. I'll shut up now. .

Wanted hits theaters on June 27th.

When news of The Last Station first hit all the way back in 2006, it sounded pretty darned irresistible -- Anthony Hopkins as Leo Tolstoy, Meryl Streep as his wife Sofia, and Paul Giamatti as Tolstoy's supporter, Chertkov. Now, as much as I enjoy a good performance by Hopkins and Streep, I'm happy to say that there's new casting for the film, that's finally heading towards production, and still has Giamatti attached.

Variety reports that Christopher Plummer and Helen Mirren have now signed on to star. Anthony is great and all, but he's no Plummer. Based on Jay Parini's novel from 1990, the film will follow the final year of the famous writer's life -- when his wife's extravagant demands clash with his "philosophy of poverty," and he flees to the house of a station-master for some peace as he dies.

Welcome all to another unbelievable edition of Insert Caption (as seen on the widely popular Cinematical.com)! Last week, we asked you folks to put on your best Jerry Seinfeld impersonation for an image from the comedian's animated flick Bee Movie (now out on DVD). While we got a lot of captions with the words 'honey' and 'what's the deal with ..., ' I don't believe we received any that went something like, "What's the deal with honey?" Yeah ... so what's the deal with that? Congrats to David L. for providing us with a winning caption ... about nothing.

1. "It's not so much that he talks, dear, but that he's actually talking about NOTHING!" -- David L.

2. "Yes, I get it dear, "Bee Mine." But this, this is my freakin' Valentine's Day
gift???" -- Eric S.

3. "I'm sorry sweetie, were you talking? I was just thinking about my enormous chin." -- Eric A.

See full image and all captions

This week we have something very cool (and healthy!) in store for you. Not only will you get to take home a copy of the brand spanking new Atonement DVD (out March 18), but one lucky winner will also ride away with super cool his and hers beach cruisers (as pictured below -- click to enlarge)! With only a few months before summer hits, why not make it so you'll be hittin' the beach in style. Check 'em out folks ...

... now all you have to do is give us your most wittiest caption for the photo below from the hit Oscar-winning movie Atonement, starring the very lovely Keira Knightley and equally as lovely James McAvoy (guys can be lovely if they have an accent, right?). Remember, Atonement hits DVD on March 18. Now sound off below ...

Read the official rules for this contest

Is there another woman on the planet who can look as beautiful with semi-automatics as Angelina Jolie? It's just not fair. (Does anyone find it slightly ironic that a woman who is so dedicated to humanitarian aid has such a fondness for spraying bullets on film?)

The new Wanted trailer has debuted online over at MySpace (it's still not on YouTube, so I can't embed it for you), and it's one of those things you shouldn't like. Like Twinkies or Skittles. But then Angelina Jolie defies physics and scoops up poor James McAvoy in a furious red sports car.

You may roll your eyes at the slow-motion "Goodbye" bullet at the end, but ultimately, this is going to be one of those films to crash to on a hot summer night with a few friends -- a decent thrill ride you'll probably feel silly about going to later. (And it certainly has Timur Bekmambetov's stamp all over it.)

There are also a bunch of new pictures, mostly stills from the trailer. There's James McAvoy's washboard abs for the ladies, Angelina looking coy and suggestive for the boys. . .and well, let's be honest, everyone else. My taste favors Scotsmen, and I still can't look away.

And, if you're a diehard fan of the graphic novel, prepare to be disappointed. I'm hearing that it has only the basic premise in common.

Wanted opens on June 27, 2008.

Welcome friends to what has to be the most exciting Insert Caption in the history of caption contests around the world! This week, we have something so special for you that I can hardly write about it without watching the jealousy literally pour out my body. Seriously. It's disgusting. The jealousy just pours out into this liquid goo that sticks to everything. This week, we're wrapping our caption claws around Summit Entertainment's Penelope, starring Christina Ricci, James McAvoy and Reese Witherspoon. Now check this out -- one Grand Prize winner will ride away with a brand spanking new yellow Vespa LX 50 (pictured right, and courtesy of Vespa -- click on the image for a larger version).

That's right! And all you have to do is come up with the wittiest caption for the photo of Christina Ricci on a park bench below. The contest officially begins right now, and you have until 12:01am on Wednesday, February 27th to enter. For more on Penelope, check out the film's official website, and sound off below!

Read the official rules for this contest

Last week, we asked you to come up with captions for a photo from Charlie Bartlett -- and as much as we loved your toe-tapping toilet humor, we ultimately decided that Josh B. provided all the right caption-winning ingredients.

1. "So I definitely think your daddy issues stem all of the way back to potty training." -- Josh B.

See full image and all captions

Judging by the amount of work being offered to the Scottish actor James McAvoy, it looks like Hollywood might have found a new 'It' boy -- plus two Oscar nominated films in just under two years is one hell of a calling card. Variety reports that James McAvoy has signed to star in the comedy thriller Perrier's Bounty. The story centers on three unlikely fugitives who are forced on the run from a mobster bent on revenge for the death of one of his top lieutenants.

Bounty was written by Mark O'Rowe, an award winning novelist and sometimes screenwriter. Ian Fitzgibbon is in the director's seat; Fitzgibbon is a relative newcomer with a few TV credits to his name for both acting and writing. He also has another comedy thriller in production, A Film with Me in It, but so far it doesn't look he has had the same luck with casting as he had this time around. Bounty is going to be produced in the UK through Number 9 Films. There is no other cast confirmed right now, but Anne-Marie Duff is in negotiations to star alongside McAvoy.

McAvoy seems to be keeping his options open by choosing a variety of projects. The first will be the comic book adaptation Wanted with Angelina Jolie, which is probably about as far from the refined period romance of Atonement as you can get -- although I think we are going to have to wait for the box office receipts for Wanted before McAvoy's Hollywood status is cemented. Now that he is throwing in some comedy it looks like McAvoy has all his bases covered. Perrier's Bounty is scheduled to start production later this year.

The first two Superbowl trailers have arrived online, and before the big game hits you can now see new previews for both Wanted and The Chronicles of Narnia: Prince Caspian. First off, the trailer above is the new spot for Wanted, which looks to have a Matrix kind of vibe ... but with cool cars. James McAvoy, Angelina Jolie and Morgan Freeman star in this film based off the popular graphic novel series. McAvoy plays some office drone who, following the death of his father, learns his family is part of a secret society of assassins. The film looks slick and fast; definitely a fine dose of popcorn entertainment. I'm digging it. Check out the new trailer for Wanted (which hits screens on June 27) above, then let us know what you think.

Additionally, we've provided the Superbowl spot for Prince Caspian after the jump. The highly-anticipated sequel to The Chronicles of Narnia: The Lion, the Witch and the Wardrobe follows the Pevensie clan back to Narnia thousands of years later (in Narnia time) where they must ward off an evil king and restore the rightful heir to the land's throne, Prince Caspian. Prince Caspian hits theaters on May 16.

Best Actor (Drama)

Nominees:

George Clooney -- Michael Clayton

Daniel Day-Lewis -- There Will Be Blood

James McAvoy - Atonement

Viggo Mortensen -- Eastern Promises

Denzel Washington --American Gangster

Predicted Winner: Daniel Day-Lewis -- There Will Be Blood

Not much of a race here. The Cinematical staff (indeed much of the film-watching world in general) thinks that Mr. Day-Lewis is a dead-solid lock to win the Globe, the Oscar, and even the vaunted People's Choice. (As if "the people" want to see a three-hour movie about oil.) Even if There Will Be Blood (somehow) leaves you cold, there's no denying that DDL's performance is a thing of thespianic beauty.

Now it's your turn to vote ...

The release dates, they are a-changing! Universal just moved the release of the action flick Wanted, which stars Angelina Jolie and James McAvoy, from March to June 27th, 2008. That June release date was also held by Pixar's new one, WALL-E, and the Tom Cruise "Hitler assassination plot" flick -- Valkyrie. According to Coming Soon, Valkyrie has officially budged (though I think it would have absolutely crushed Wanted and it's courting a different audience than Wall-E). United Artists will now release the film on October 3rd of 2008 -- a date also held by less intense competition -- Nick and Norah's Infinite Playlist and Guy Ritchie's Gerald Butler drama RocknRolla.

Valkyrie is directed by Bryan Singer and written by Christopher McQuarrie (The Usual Suspects) and Nathan Alexander. Tom Cruise has become everyone's favorite punching bag lately, and reaction to the trailer, particularly Cruise's lack of a German accent, was pretty hostile. (Although probably not as hostile as it would have been had he...attempted a German accent!) But the plot sounds awesome, Singer is a great director (Superman Returns aside), and it's got a hell of a cast -- including Bill Nighy, Kenneth Branagh, Stephen Fry, Eddie lzzard, Terence Stamp, Tom Wilkinson, and Black Book's stunning Carice Van Houton. How bad could it be? It's got to be better than Wanted -- have you seen the trailer for that thing? Haven't I seen that movie, oh, a thousand times already?

Surprise! Jason Reitman's Juno, the most buzzed about teen pregnancy comedy of the fall, hauled in an overwhelming take of $60,000 per screen at seven theaters in New York and Los Angeles, according to estimates compiled by Box Office Mojo, easily topping the indie box office chart. It got a head start by opening on Wednesday, but it actually began building momentum when it screened at Telluride more than three months ago. Critical response has been nearly unanimous (93% positive per Rotten Tomatoes), with our own Kim Voynar leading the hosannas. Juno will be opening wide soon, so it will be interesting to see if it can cross over to mainstream acceptance.

Also widely praised since its debut at Venice, Atonement scored very well with a per-screen average of $25,531 at 32 theaters in major markets. Keira Knightley and James McAvoy star in director Joe Wright's adaptation of the Ian McEwan novel. Christopher Hampton scripted the screen version of an epic period romance. Cinematical's James Rocchi participated in a roundtable interview with McAvoy; you can read McAvoy's thoughts on Atonement and much more.

Other indies struggled to find audiences. Grace is Gone, starring John Cusack as a father having trouble telling his daughters that their mother has been killed, had the highest profile, but earned just $3,500 per screen at four theaters. Long on the shelf, The Amateurs may be heading quickly to DVD; despite the presence of Jeff Bridges and Ted Danson, it managed to earn only $4,000 per screen at three theaters in Los Angeles and Dallas. Bridges did all he could to publicize the film; he and Danson participated in a junket, which our own Patrick Walsh just wrote about, and was present for a post-screening Q&A on Friday night in Dallas.

Also debuting over the weekend: Maurice Jamal's comedy Dirty Laundry ($7,700 per-screen at two theaters), Paul Schrader's Washington drama The Walker ($5,533 per screen at three theaters), Guy Ritchie's crime drama Revolver ($2,316 per screen at 18 theaters) and David Wall's religious drama Noelle ($802 per screen at 203 theaters).

After a series of impressive smaller roles in projects like HBO's Band of Brothers and The Chronicles of Narnia, Glasgow-born actor James McAvoy first demonstrated his leading-man potential on a broader canvas in The Last King of Scotland -- and while co-star Forrest Whitaker's turn as Idi Amin garnered raves, McAvoy's centered performance earned him quiet but sincere praise. Now, in Atonement, McAvoy's at the heart of one of the year's most buzzed-about films -- and bracing himself for a different kind of attention when the megabudget, big-action comic-book adaptation Wanted hits screens in summer 2008, where he'll be playing opposite Morgan Freeman and Angelina Jolie. McAvoy spoke with a roundtable of journalists in San Francisco (McAvoy on arriving in San Francisco: "It's nice; you don't have that immediate foreboding of work, like you do when you land in L.A. Whenever I land in L.A., I don't feel like I've come to America; I feel like I'm just coming to work. But I come into San Francisco, and I'm like "Hey, man! Alright!") about Atonement, the acting challenges in one of the year's most intricate films, Britain's obsession with class and how Wanted might change his 'working-class' life; Cinematical's questions are indicated.

Cinematical: After seeing Last King of Scotland and Becoming Jane -- and even, to a certain extent, The Chronicles of Narnia -- for a while, you seemed to have this sideline in playing who knew exactly how bad they were; who were conspicuously aware of their own failings. Was it a relief, with Atonement, to jump into something a bit more straight-forward?

James McAvoy: The exact opposite; it wasn't a relief in any way. I find great comfort and I find myself in very comfortable artistic territory when I play people with internal conflict; when I play people who are arseholes, or pricks and kind of know it, or they know they're doing something bad. And in this role (in Atonement), I wasn't able to do any of that. Basically, every character I've ever played, I've based entirely on internal conflict. And I love doing that, because I think it's very human. And I found this character (Robbie) ... he wasn't particularly representative of the human race, because he's so good, and he has so little conflict in him. And I didn't really recognize him as a member of the human race to begin with. And I think that that's fair to say, because he is a slightly idealized human figure; and that's necessary, because the story's a tragedy. And there are so many flawed characters in it, and I think that to make a tragedy work, you have to have bad things happen to good people. And if all the protagonists are so flawed, you've got to have one that is particularly unflawed to make it a tragedy. He becomes flawed; he becomes someone much more suicidal, and I think therefore much more representative of the human race. But for the first half of the film, it wasn't a relief; it was a worry of mine that I wasn't going to be able to portray him in an interesting fashion.

At the press junket for Atonement in Manhattan on Tuesday, one brave soul piped up during the roundtables to ask Keira Knightley if she was or was not interested in returning for a fourth Pirates of the Caribbean film. You may remember that the third one ended on that rather ambiguous note, but then sort of doubled-back with a pretty definitive, boxed-into-a-corner end-credit teaser. Knightley seemed to be ready for this question and had a very definitive answer. She quickly responded, with a tone of sadness and seriousness in her voice, "I can't imagine doing another one. That was an amazing experience, really was, totally extraordinary, but I think three for me is probably enough." This was probably to be expected. The Pirates series is subject to the same industry realities as the X-Men series -- the more money those movies make, the bigger the paychecks the cast members are going to demand for future installments. I think you can almost certainly say goodbye to Elizabeth Swann and Will Turner.

Regarding her other projects, Knightley reported that she has completed her work on The Duchess, as well as The Edge of Love, opposite Sienna Miller and Cillian Murphy. As far as future work, she had nothing to report on that front. Another interesting note: although Knightley showed up bright-eyed and bushy-tailed for today's junket along with her co-star James McAvoy, director Joe Wright was a no-show despite being in Manhattan as recently as last night. Joe, are you sick of us press people already?