I wonder if the poster powers that be realized the monster they were creating when they whipped up that memorable poster for The 40-Year-Old Virgin. Since Steve Carell's virginal, bright smile graced walls and billboards everywhere, tons of comedies have followed suit, throwing up their takes on the one-face, and Pineapple Express is no exception.

Following the trio poster Jessica posted about in April, Trailer Addict has premiered two new posters, one highlighting Seth Rogen's happily high face, and the other showcasing James Franco's verrrry happy high face. You can see both above, and click to check out larger versions over at TA. They're cute, but man, I hope this trend ends before a really great movie gets burned by the annoyance brought on by a repetitive poster.

Luckily, nothing has deterred me from Pineapple Express yet. 38 days to go until we get lots of stoner action set to the tune of Huey Lewis!

Immediately after watching what appeared to be a last second decision gone awry, I knew people would be talking about it the next day -- especially because it's MTV, because it's a show designed for teens and pre-teens and because Seth Rogen and James Franco kinda made pot smoking "look cool." In an article over at AOL News, Franco admitted that MTV put them up to it -- "even supplying the script, the fake marijuana and the fake joint - then had a last-second change of heart about the bit." That "change of heart" turned into the camera remaining on a wide shot of the stage while Rogen and Franco took hits off the fake joint, coughing in between. Of course, even though the camera was wide, we still heard everything being said -- and could still see the awkward, uncomfortable faces in the crowd, some of whom (like Will Smith) brought their young children with them as dates.

From the article: "MTV wrote it! ... Then backstage there was this big commotion: 'You guys can't say that,"' Franco said. "It says right in the script: 'Lights fake joint."' Of course, this shouldn't take anything away from The Pineapple Express (which I heard was absolutely hysterical and am dying to see), because it's rated R and doesn't pretend to be something it's not. However, the film's green band trailer makes sure not to use the word marijuana or show either character actually putting a joint to their mouth to smoke (going so far as to change the word 'weed' in the trailer song to 'seed') -- so, obviously, it's an issue with the MPAA.

Should it be an issue with the FCC? Did MTV make a huge mistake with this bit, or should they be applauded for taking the comedic risk? (Check out the video after the jump and let us know ...)



[photo courtesy of Getty Images]

While the 2008 MTV Movie Awards was probably more like one long commercial for summer movies than it was an actual awards show, there were some funny, memorable bits featuring old friends and a few clips worth mentioning for those who missed it last night. (Anyone else catch Brendan Fraser screaming like a lunatic into the camera on the red carpet, promoting Journey 3-D, while they were interviewing SJP about Sex and the City? I mean, dude, I know this show is all about promoting your movies, but calm the F down -- even SJP looked a tad freaked out.)

But anyway, my favorite bit of the night was a tie between watching a Wayne's World reunion and the Tropic Thunder viral spoof by Ben Stiller, Robert Downey Jr. and Jack Black. Surprisingly, it wasn't even any of the three who stole the show; it was, instead, the kid playing Stiller's nephew. Hilarious. Watch the Wayne's World routine above, then head after the jump for the full Tropic Thunder video, Megan Fox looking extremely hot and freaked out by a naked Rainn Wilson and the footage you DIDN'T see of Seth Rogen and James Franco smoking a "pretend" joint on stage. I'd like to think the bit would've been funnier if the cameras were actually allowed within 700 feet of the stage and they didn't cutaway to several different actors who weren't laughing ... at all. In fact, Downey Jr. looked kind of insulted. Not the best anti-drug advertisement I've ever seen, but what the hey ...

Why We Can't Wait to See It: It's a fresh, yet classic stoner story written by Seth Rogen, Judd Apatow, and Evan Goldberg. The trailer looks funnier than hell, there's 227 references, and Huey frickin' Lewis wrote the theme song. Also, Rogen gets to not only fly through the air, but also carry James Franco out of a burning building all action hero-style.

Why It Might Do Well: Between The 40 Year Old Virgin, Knocked Up, and Superbad, Seth Rogen has been comedy gold lately. At the very least, the movie will get the loyal Judd Apatow contingent, along with those curious to see what David Gordon Green can do with comedy.

Why It Might Not Do Well: Aliens land on earth and the world ends. Realistically, it should do quite well, but it won't get as many young girls and action-hungry mens seeing it -- both Sisterhood of the Traveling Pants 2 and Hell Ride open on the same day.

Fun Fact: The chorus of Huey Lewis' theme song for the film: "We got in trouble, we got to get out of here. I've got you, you've got me. We are as high as we can be. That's all right. How did we get into this mess? Pineapple Express!"

Trivia:



Answer Key

While I'm not willing to go into too many details about my personal habits, I will say that I do have an affinity for the so-called 'stoner movie' (well, at least the ones that try to portray smokers with just a modicum of reality). So with that in mind, you can guess why I am looking forward to the release of Pineapple Express -- the first poster of which has just hit the interwebs (check out the full size in the gallery below).

Seth Rogen stars as Dale Denton, a perpetually baked process server with a close relationship to his dealer, Saul (as played by James Franco). When Dale accidentally witnesses a murder, he and Saul are forced on the run from bad guys while suffering from the mother of all paranoid freak outs. Rosie Perez also stars as a crooked cop, and Gary Cole (aka Bill Lumbergh) as a drug lord.

Finally, after all of the waiting, Moviefone has the trailer for The Pineapple Express, which you can watch above (or over there in glorious HD)! And man, it's been worth the anxious wait, even if there's no Huey Lewis to be heard. Under the directorial eye of David Gordon Green, Seth Rogen and James Franco are two pot smoking friends who get in over their heads when Rogen witnesses a cop murder someone. Of course, the only thing to do is go straight to the pot-dealing Franco.

Rogen is, well, Rogen, although he's got one heck of a flying through the air moment that was just completely brilliant, and has me waiting for Seth to take on a buddy cop movie. Franco, meanwhile, is just excellent. Really -- after pushing the boundaries of annoyance with Spidey, he's just stoner greatness. And, it's nice to see Rosie Perez getting down with her bad self.

Watch out for the barracudas!

(Fun Fact: A little birdie out at SXSW told us that, originally, Rogen was supposed to play the stoner and Franco the straight guy. However, Judd Apatow wanted to take a risk and flipped the roles before filming began.)

Slashfilm now has the first on-set photos from Gus Van Sant's Harvey Milk biopic, Milk. As we all know, Bryan Singer's competing Milk film, The Mayor of Castor Street, has been parked in development hell. Now it looks like Van Sant's film will be the first Hollywood life-story of the legendary mayor of San Francisco, so get ready for a little stroll down memory lane since most of these photos are of the local spots in the area being given a 1970's makeover.

For those of you not familiar with Milk's legacy, he was, "an American politician and gay rights activist, was the first openly gay city supervisor of San Francisco, California, and therefore, according to Time magazine, 'the first openly gay man elected to any substantial political office in the history of the planet.'" The perpetually dour Sean Penn will play Milk, and most gossip had Matt Damon in the role of Milk's murderer and co-worker, Dan White. Now it's looking like Josh Brolin will step in. Other cast members include Emile Hirsch, James Franco, and Diego Luna

While most of the focus had been on whether Penn could pull off the congenial and upbeat Milk, I have to admit I'm a little nervous on the directing end of things as well. As much as I respect Van Sant, I wonder whether he is willing to make a more 'conventional' biopic. It might be the only way to introduce as many people as possible to this invaluable figure in gay rights, rather than alienating them with something a little more along the lines of Last Days. Milk is set to open in theaters later this year.

I once thought that Matt Damon was the only actor suitable to portray Dan White. But that was a whole month ago, before I saw Josh Brolin in American Gangster and No Country for Old Men. Now I'm satisfied that he too would be great as the bad guy in Gus Van Sant's Milk, and fortunately enough, he's close to being cast in the role. According to Variety, Brolin is in negotiations to replace the never-quite-locked-in Damon as the man who assassinated two prominent city officials in 1978. For those of you not living in the Bay Area in the late '70s and who haven't seen the Oscar-winning documentary The Times of Harvey Milk and who haven't been reading my coverage of this movie, Milk dramatizes the story of Harvey Milk, the first openly gay politician, who served as a San Francisco county supervisor before being shot by his former co-worker Dan White. Also killed by White at the same time was S.F. Mayor George Moscone.

While I still kinda wish Damon was attached, I have an easier time picturing Brolin under that little boy haircut of White's. Of course, just as Damon would have, Brolin will need a prosthetic dimple chin in order to get the look just right. Then again, it might be bad if he looks too much like the real White, who was eventually convicted of manslaughter and who later took his own life after serving five years in prison. The actor portraying the title character is Sean Penn, and he hardly looks anything like Milk. Anyway, it sure wouldn't be the first time an actor didn't look much like the famous person he or she is playing.

Additionally, The Hollywood Reporter tells us that Emile Hirsch and James Franco are also in negotiations to star, with Hirsch playing gay rights activist Cleve Jones and Franco playing Milk's lover and campaign manager, Scott Smith.

His latest movie, Sydney White, only debuted in the number six spot at the box office over the weekend, but Joe Nussbaum already has his next movie lined up. According to The Hollywood Reporter, the director will helm B.F.F., which was written by Sydney scribe Chad Creasey and his wife, Sydney co-producer Dara Resnik Creasey. The plot involves a boy and girl who meet in high school, become "B.F.F." (best friends forever) and eventually fall in love. Sounds like another sweet teen movie, right? Well, yes, it sounds like that, but apparently the movie, which could be nicknamed "Four Proms and a Funeral" based on THR's given synopsis, will be intended as an R-rated comedy in the tradition of American Pie and, of course, Superbad. In the career of Nussbaum, this does make some sense. After making his Hollywood debut with the innocent teen movie Sleepover, he made the DTV sequel American Pie Presents: The Naked Mile. Then he came back with the innocent with Sydney White and now is going raunchy again. It could be a pattern. We'll see, though I'm not sure where his breakout short spoof George Lucas in Love would fit in.

More than anything, B.F.F. reminds me of Whatever It Takes, which I only found funny because James Franco played a character with my name. I guess that wasn't the first or only movie to be about co-ed best friends who finally fall in love, but I guess B.F.F.'s prom thing made me think of WIT's own It's a Wonderful Life-ripped-off prom dance scene. Anyway, if Nussbaum can cross that movie with Superbad, it might not be so terrible. Okay, yeah, it will probably be really awful. But I bet it will make more money than Sydney White, which has so far taken home just over $5 million, which is still better than Sleepover's opening gross of just over $4 million.

According to The Hollywood Reporter, IFC Films is going to release two new star-driven movies in theaters and On Demand on the same day. The films will be released by First Take, the "day-and-date" division of IFC. Previous attempts at day-and-date films have been extremely controversial with theater owners, who often refuse to book the movies, claiming, perhaps rightfully so, "Why would anyone leave the house and come to our theater if they can get the movie in the comfort of their own home?" Currently, Todd Wagner and Mark Cuban's Landmark Theaters are one of the few chains who will book day-and-date films, and even have their own day-and-date program, Sneak Preview. I'll stop saying day-and-date, I promise. You can read genius Cinematical writer Patrick Walsh's report on Steven Soderbergh's adventures with the distribution practice here, and Ryan's interview with Cuban right here.

What are the two new films? The crime drama Savage Grace, directed by Tom Kalin (his first feature-length film since 1992's Leopold and Loeb story Swoon) stars Julianne Moore and Hugh Dancy. Grace tells the "true story of socialite Barbara Daly Baekeland's 1972 murder," and was a $5 million production. Finishing the Game, a Bruce Lee mockumentary, was directed by Justin Lin (the very cool Better Luck Tomorrow, Fast and the Furious 2: Tokyo Drift). Game features cameos by James Franco and...uh...MC Hammer (how'd they get Hammer to sign on? Offer him a hot meal?), and "imagines the recasting of Lee's final role in Game of Death before filming was completed." You can read Scott's generally positive Sundance review of Death here. Grace will premiere in theaters and on IFC next year; Death next month.