JoelDavidMoore Tagged Articles at Cinematical
Fun or Lame: Fox's 'Bones' Becomes One Big 'Avatar' Promo
Filed under: Action », Sci-Fi & Fantasy », Fandom », 20th Century Fox », Movie Marketing », Fan Rant »
I'm pretty easygoing when it comes to marketing and product placement. It's so ubiquitous that I tune it out, or laugh along when it shows up on 30 Rock. I can never really muster up the rage some viewers do when Pizza Hut, Ford, or the iPhone is prominently placed in a movie or television show. The most I'll do is roll my eyes and joke about it later on ("Did you notice that? Lame!"), because I find the big picture to be more important than some high-priced props. That is, I didn't care until Fox proudly announced that Bones will return in two weeks with an Avatar themed episode. (The promo is embedded below the jump for the curious and eager.)
Look, I get why Fox would think this was a slamdunk. It's on their network, and one of Bones' recurring cast members, Joel Moore, is actually in Avatar. I understand that the combination makes the December 3 episode of Bones prime advertising real estate. But come on! Can't you just run some flashy commercials, a new trailer, or "a special behind-the-scenes look" like you did with films back during the good old days? Doesn't anyone at 20th Century Fox wonder if it doesn't look a little desperate to coerce an entire show into the PR game? After all, Avatar was supposed to sell itself purely on the photo-real effects, the world of Pandora, and the name of James Cameron. Why do they need Bones?
Sigourney Weaver Signs For James Cameron's Avatar!
Filed under: Action », Romance », Sci-Fi & Fantasy », Casting », Deals », Fandom », Tech Stuff », Scripts », 20th Century Fox », Newsstand »
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Director and world ruler James Cameron called Ain't It Cool News last night to release details about the cast of Avatar, his ultra-secret sci-fi project that will mark his first return to the big screen since 1997's Titanic. Here's the big news -- Sigourney Weaver has signed on as Grace, whoever that is. I have only the vaguest notion of what the film's plot is, so I'm not sure if this will a primary role or a sort of bone to throw to long-time fans of Aliens. But either way, it somehow makes me want to see this film a lot more. Cameron also revealed the following names for the cast roster: Peter Mensah, Joel David Moore and C.C.H. Pounder, an actress who is mostly know for television work -- it will be interesting to see what Cameron has in mind for her. He's also trying to get Angelina Jolie "in and out in five days," to boot.
Cameron just returned from three days of location shooting in Hawaii with leads Zoe Saldana and Sam Worthington and he will now be moving on to California to begin a shooting stage called "pre-capture." He also gives some details about the stuff he's inventing for the film, including some contraption called a "motion builder" for use in the real-time cinematography, although I can't quite figure out what that could be, based on the details given in the piece. He also confirmed that no director of photography had been chosen yet, and gives details about how the workload will be divided up between himself and the DP who is eventually chosen. He also noted that the first assistant director is coming off of The Polar Express and Beowulf, other motion-capture-heavy projects. Avatar is currently penciled in for release in 2009.
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