In Bigger, Stronger, Faster, a big hit at the Sundance Film Festival earlier this year, documentarian Christopher Bell takes a hard look at steroid culture and the bad rap it gets from mainstream America, tackling the Western obsession with body image. Clocking in just under two hours, Bell's sprawling overview deals with the impact of 1980's pop culture icons like Arnold Schwarzenegger and Sylvester Stallone, then dives into the gritty details of steroid usage in sports and the recent congressional hearings where baseball players were reprimanded on national television.

Bell doesn't view the issue in black-and-white terms: His own brothers, featured in the film, continually use steroids to enhance their bodybuilding careers. Contrasting the personal with the political, Bigger, Stronger, Faster diagnoses a distinctly American malady. Cinematical spoke with Bell last week in New York, where Bigger, Stronger, Faster has been screening at the Tribeca Film Festival. The movie opens May 30.

Cinematical: The movie tackles a major issue that many Americans have strong opinions about, but it also has a personal component because of your family's story. What's it been like facing the growing public awareness of the film?

Christopher Bell: It's so rewarding to hear, "Hey, you made a good movie. Thanks for telling the truth." We haven't really been criticized or attacked by anybody. There was one woman at Sundance who really upset about 'roid rage, saying that we glossed over it. I think we actually explained it pretty well.

Our pals from Magnolia Pictures were up at Sundance 2008 in support of their Timecrimes acquisition -- but it looks like someone from the distribution department caught a few of the midnight screenings: According to Variety, Magnolia Pictures has acquired Olly Blackburn's UK thriller Donkey Punch, and they plan to release it through their newly-created Magnet division. (You can check out my DP review right here at FEARnet.)

The story of some sea-bound debauchery that goes horribly wrong (think Very Bad Things, only not as absurdly amusing), Donkey Punch is a handsome and tight-knuckled chiller -- even if it is more than a little beholden to movies like Dead Calm and Shallow Grave. It's about seven young adults who take off on a stunningly massive yacht, but when one partier ends up (accidentally dead), it sets off a series of events that leaves most of other the partiers, well, dead. (It is a horror flick after all.)

Donkey Punch will open in the UK (courtesy of Optimum) some time this summer. No word yet on when Magnolia aims to unleash this one -- but bet on a very limited release pattern before the arrival of a satisfyingly packed DVD. Also on the horizon from Magnolia: Big Man Japan, The Signal, Kiltro, Mirageman, Eden Log and (of course) Timecrimes.

If you catch wind of a cool foreign film / indie horror / bizarre genre flick at a film festival somewhere (and it's any good), odds are the film will eventually end up in one of two places: Either Lionsgate or Magnolia. But by picking up imports like The Host, District B13 and Severance, Magnolia Pictures showed that they were poised to move quickly on the high-end genre fare. So why not do like most of the other distributors and create a whole new branch just for the action, the horror, and the 'weird' stuff?

Yesterday Magnolia Pictures announced that they were creating Magnet Releasing, a "new label to specialize in films from the vanguard of horror, action, comedy and Asian cinema." Heck, sounds good to me. So what will Magnet have to offer over the upcoming months? Here's just a taste:

Big Man Japan (Dainipponjin) -- "A middle-aged slacker living in a rundown, graffiti-ridden slum, Daisoto's job involves being shocked by bolts of electricity that transform him into a stocky, stick-wielding giant several stories high who is entrusted with defending Japan from a host of bizarre monsters." Fun stuff! Read my Toronto Film Festival review right here.

Boarding Gate -- "Asia Argento plays sexy ex-prostitute Sandra, who is forced to flee London after a steamy S&M encounter with a debt-ridden ex-lover (Michael Madsen) ends in violence." Sounds cool enough. Plus it played Cannes.

Murder Party -- "It's Halloween night in Brooklyn, and Chris, a lonely, square and unremarkable man is returning home from his meter-maid job when he finds a mysterious invitation on the street. Following it to what he believes will be a fun costume party, he discovers that he's stumbled into a lethal trap set by a gang of deranged hipster artists." Another one I liked! Check out my Fantastic Fest review right here.

For more on the Magnetic plans (and flicks!), check out the official press release and/or the brand-new website. But why no mention of The Signal? I could have sworn that Magnolia snatched that one up -- and it's a damn fine horror flick, I don't mind saying. A perfect one to kick-start a new genre division, actually...