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Morgan Freeman, first download star

by Karina Longworth Jan 6th 2006 // 8:01PM

Filed under: Tech Stuff », Distribution »

Remember Clickstar? Adam told you about it six months ago – it's Morgan Freeman's joint venture with Intel that proposed to make new, major films available for download before (or, instead of) premiering in theaters. They announced this week at CES that they'll distribute Ten Items or Less, directed by Brad Silberling and starring Freeman, online a few weeks after its theatrical release. The film was partially funded by Intel in exchange for online distribution rights, but has yet to find a theatrical distributor. It's thought that major studios are itchy about the idea of paying for a theatrical rollout on a film that will be available for legal download shortly after its release. They better get used to it, because the Ten Items deal is, apparently, just the beginning: according to Variety, Clickstar is working on setting up deals with notable Hollywood talent, and as if to prove it, Intel CEO Paul Otellini was joined on stage during his announcement by Tom Hanks (who has been EVERYWHERE at CES, inexplicably) and Danny DeVito.

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