Maybe I missed something, but since when did releasing films on a Wednesday become a commonplace strategy? I know, for years and years, several titles have opened mid-week, albeit typically on a handful of NY/LA screens or to capitalize on a holiday weekend.

But due to some recent moves, every Wednesday in August now has at least one wide release opening on it instead of Friday. On the 6th, we have Pineapple Express and The Sisterhood of the Traveling Pants 2; the 13th brings us Tropic Thunder; the 20th, The Rocker; and then Traitor on the 27th.

There are at least three other wide releases on the last three Fridays of the month, but I see no distinct point at which a two-day head start would make any great deal of difference (although I presume that Pineapple still wanted to have seven days on Tropic instead of five when it comes to their similar target demographic).

Was there a holiday I overlooked somewhere? Is it now cooler for kids to go to the movies on a school night once classes are back in session? Do you guys have any theories, or will you still wait for the weekend to catch any of these regardless?

In less than 24 hours, myself, Scott Weinberg and Elisabeth Rappe will be in San Diego, overdosing on all things geek for the next five days. That's because the 2008 San Diego Comic Con is upon us, and there are literally hundreds of different things to do. We'll be sitting on panels (catch yours truly on the Masters of the Web panel), attending panels, interviewing stars, hanging with Storm Troopers, playing with cool toys, going to screenings (Fanboys, Tropic Thunder, Mutant Chronicles, etc ...) and, well, getting our dance on at some of the coolest parties this side of the galaxy. It's intense. We're excited. And if you're not able to attend, then you best be checking out Cinematical all day long later this week as we'll be shoveling out tons and tons of content.

And speaking of content, here's a taste of what you can expect from your pals at Cinematical:

Panel Coverage:

Masters of the Web
When: Thursday, July 24th -- 10am.
Who: Robert Sanchez (IESB.net), Garth Franklin (Darkhorizons.com), Mike Sampson (Joblo.com), Erik Davis (Cinematical.com), John Campea (TheMovieBlog.com), Brad Miska (Bloody-Disgusting.com), Eric "Quint" Vespe (Aintitcool.com), Devin Faraci (CHUD.com), Paul Christensen (Movieweb.com), and Kellvin Chavez (Latinoreview.com). Moderated by directors Mark Neveldine and Brian Taylor (Crank 2, The Game). Room 32AB

Watchmen
When: Friday, July 25th -- 11:55am
Who: Zack Snyder, Malin Akerman, Billy Crudup, Matthew Goode, Carla Gugino, Jackie Earle Haley, Jeffrey Dean Morgan, Patrick Wilson



Much, much more after the jump ...

Twentieth Century Fox has changed the release date on the Rainn Wilson comedy The Rocker again, but I think this move might be for the best. Maybe. We'll see. What do I know?

The flick, in which Wilson plays a former rock drummer who gets a new chance at stardom when he joins his teenage nephew's band, was originally slated for Friday, Aug. 1. Then they decided a Wednesday was better, so it became July 30. But now Fox has announced that it's been pushed back three weeks to Wednesday, Aug. 20.

Why the shuffle? Fox didn't say, but I would guess it's to avoid the raucous comedies Step Brothers (due on July 25), Pineapple Express (Aug. 8), and Tropic Thunder (Aug. 13). A July 30 release would have put it in the middle of a comedy war zone, and The Rocker -- which got so-so reviews (including my own) when it played at CineVegas and doesn't have nearly as much star power as those three -- would have gotten trampled. It would have been a PG-13 David against three R-rated Goliaths.

By Aug. 20, Step Brothers and Pineapple Express will have already done most of their box office damage, leaving Tropic Thunder as the only big-name comedy competing with The Rocker. I think it's smart to stick with a Wednesday, too, as three more comedies -- The House Bunny, Hamlet 2, and The Longshots -- open on Friday, Aug. 22.

What do you think? Is there too much comedy competition between now and Labor Day? Or are the films different enough that they won't be stealing each other's audiences?

I had to make such a tough decision last week when offered to attend a screening of either Tropic Thunder or Pineapple Express this coming Wednesday. What the hell does one do in that kind of situation? Both films look hilariously awesome to the tenth degree. I mean, if I could split my movie brain in half and send each part to a different screening, I totally would. But I can't. So I had to make a decision. I won't say which flick I picked right now, because then you won't tune in later this week when I spoil everything! That's right! Every last minute of the movie, right down to the order of the credits. Spoiled!

But anyway, check out a new international trailer for Tropic Thunder up top (or over on the film's official international site). Since it's from our international friends, it might be a little beyond a green band trailer, so keep that in mind office folk. There's not much else to say about this one -- watch it for yourself and tell me it doesn't look out of control. Stiller worries me sometimes because he could be a little too "stupid," but with Downey Jr., Steve Coogan, Nick Nolte, Bill Hader, Justin Theroux, Jay Baruchel and Jack Black in there, I think we'll be okay.

Tropic Thunder blows its way into theaters on August 15.

I'm not exactly sure how the act of delivering silly little video games translates into tickets bought at the multiplex, but I suppose it works like this: Sony created the tie-in games, and now I'm telling you about them. So ... I guess the method works.

Anyway, it's a slow holiday weekend, which means you might have some time to waste on clicky little browser-based video games that are based on a pair of upcoming comedies. Click here for the Donkey Kong-esque misadventures on The Pineapple Express, or click here for the "whack-a-mole" game starring Step Brothers Will Ferrell and John C. Reilly.

I'm definitely looking forward to both comedies ... but I'll just stick to my beloved Zuma, thanks. (Good luck making a movie out of that game.)

For quite a while now, the rumor that Huey Lewis would be performing the theme song for the expectedly hilarious Pineapple Express has been making the rounds, and today... oh, today, it has come to sweet fruition, as the theme song hits first the soundtrack's MySpace profile and then my beating heart.

I can't tell you how much it tickles me to have the sax of the News accompanied by the sound of Huey uttering the word 'chronic'. Then again, I can't tell you how much I'm tickled that we're actually facing a summer movie season that will cap itself off with Huey Lewis doing the theme song for a Judd Apatow-produced, David Gordon Green-directed stoner-buddy action-comedy, followed the week after by Robert Downey Jr. in blackface. Seriously, could you have called that this time last year?

If you don't know why I'm so psyched, I've included the NSFW red-band trailer after the jump, and for those of you who are right there with me, Pineapple Express hits (snicker) on August 8th.

[God bless Spout Blog for bringing this to our attention. I'm tempted to send you guys over a basket full of pineapples just out of principle.]

I wonder if the poster powers that be realized the monster they were creating when they whipped up that memorable poster for The 40-Year-Old Virgin. Since Steve Carell's virginal, bright smile graced walls and billboards everywhere, tons of comedies have followed suit, throwing up their takes on the one-face, and Pineapple Express is no exception.

Following the trio poster Jessica posted about in April, Trailer Addict has premiered two new posters, one highlighting Seth Rogen's happily high face, and the other showcasing James Franco's verrrry happy high face. You can see both above, and click to check out larger versions over at TA. They're cute, but man, I hope this trend ends before a really great movie gets burned by the annoyance brought on by a repetitive poster.

Luckily, nothing has deterred me from Pineapple Express yet. 38 days to go until we get lots of stoner action set to the tune of Huey Lewis!

It used to be that The Sisterhood of the Traveling Pants 2 was schedule to go head-to-head with Pineapple Express. In one corner was the film that has one heck of a pair of magic pants, that no matter how skinny, curvy, tall, or short you are, they just fit perfectly, like a glove, and bond you to your friends stretched across the country and globe (and this time, different colleges). In the other corner was Pineapple Express, the flick that revels in weed, murder, men-on-the-run, and one heck of a catchy trailer song.

Add to that The Perfect Game, which also comes out on August 8, and it looks like a varied triple-header -- one that I think wouldn't have much opening weekend overlap. Still, to get a head up on the competition, Ace Showbiz reports that those Traveling Pants will now hit the screens two days earlier, on August 6. WB distribution president Dan Fellman explains: "It gives us a couple days of extra summer play time. So it just looked like a smart thing to do."

Do you think it will make a difference for the young girl box office? I think it's safe to say that neither of the other two contenders will pull in the same audience, aside from some small overlap.

I think I've made no secret elsewhere that I'm a huge Freaks and Geeks fan -- I still haven't recovered from the cancellations of this show, My So-Called Life and Sportsnight. So imagine my delight when I heard that Seth Rogen and James Franco, two of the stars of Freaks and Geeks, were reteaming for the stoner comedy The Pineapple Express, another Judd Apatow joint that's co-written by Seth Rogen.

Just like in Freaks and Geeks, Rogen and James get high ... a lot. And get up to a whole bunch of no good. It's like the high school reunion we never saw! Aside from that, obviously, Rogen's stock has been on quite a run since F&G, with his breakout starring role in last year's hit comedy Knocked Up, around which were sandwiched scene-stealing roles in The 40-Year-Old Virgin and Superbad.

Franco's had success of a somewhat different sort -- his leading man roles haven't catapulted him to stardom, but he earned himself a nice chunk of change as Harry/New Goblin in the Spider-Man movies, so we're not feeling too sorry for him.

Before Pineapple Express hits theaters on August 8, Rogen and Franco will be sitting for Moviefone's Unscripted series to interview each other using your questions. Knock 'em on over here in the comments section, making sure to include your first name and the city where you live -- and the interview happens this weekend, so get those questions in by Friday, May 30.

Then mark your calendars and come back here on Monday, August 4, to see if your question got asked. Good luck. Dude.

After a long, hard-fought battle, the second official trailer for The Dark Knight took home top honors at this year's Golden Trailer Awards (with a margin of victory of 44%). The contest, held over at USA Today, tallied votes on films from several different categories -- all of which were chosen as this year's Golden Trailer winners earlier in the month. Among the top trailers users had a chance to vote on were Enchanted (Best Animation/Family), Tropic Thunder (Best Comedy), Where in the World is Osama Bin Laden? (Best Documentary), No Country for Old Men (Best Drama), I am Legend (Best Horror) and Iron Man (Summer 2008 Blockbuster), among others. While there are certainly other trailers I would've picked to win their respective category (Pineapple Express, for one), I think we can probably all agree that The Dark Knight trailer is definitely tops.

Check out the trailer one more time above, then head on over to USA Today to see what else was nominated (as well as the official site for The Golden Trailer Awards). In your opinion, does anything beat The Dark Knight?