ProudAmerican Tagged Articles at Cinematical

There's a story making the rounds -- originating, as best I can tell, with this post over at Yahoo! Movies -- making the case that this past weekend's minor computer-animated effort Delgo is, to paraphrase, the biggest wide-release bomb of all time.

Is that right? As usual, it depends on how you look at it. If you limit your scope to films released in over 2000 theaters -- Delgo occupied 2,160 -- then the raw numbers back up this claim: Delgo's $237 weekend per-screen average and $511,920 gross easily top the chart of all-time worst openings in that category. On the other hand, just this September a quasi-documentary called Proud American opened on 750 screens and managed an even more impressive $128 per-screen average. And Delgo even has competition this December: just the week before, the Alan Rickman action comedy Nobel Son opened on 893 screens to a comparable $374 per-screen average.

Both Delgo and Nobel Son were distributed by Freestyle Releasing, an independent distributor-for-hire. Freestyle fared slightly better with The Haunting of Molly Hartley over Halloween and much better with this summer's limited-release Bottle Shock. The lesson here, I think, is that unless you've got something that's easy to market (e.g. the PG-13 horror of Molly Hartley) and the budget to market it, an independently-arranged wide (or semi-wide) release is a very dicey proposition. Trying to shove a low-profile animated family film into the marketplace during the holidays is even dicier.

Delgo may be the biggest wide-release flop of all time, but no one will remember its failure like they remember Cutthroat Island and Last Action Hero: not because Delgo was low-budget (it reportedly cost $40 million), but because it was, for all intents and purposes, set up to fail.

It would be nice to be able to say that the Coens are finally getting some drawing power, but I suspect the insane cast of Burn After Reading -- Pitt, Clooney, Malkovich, Swinton, McDormand -- had something to do with its exceptionally strong $19.4 million bow, the Coens' strongest ever. It barely beat out The Family That Preys, which opened to $18.02 -- slightly below par for Tyler Perry, though still nabbing the highest per-screen average in the top 10 on just over 2000 screens.

The third-place, $16.5 million take for Righteous Kill seems about right: a compromise between the draw of De Niro and Pacino, and the toxic buzz surrounding the film. As for The Women, $10 million isn't exactly gangbusters, but probably more than Picturehouse had any right to expect given that the movie came out of nowhere.

Anna Faris's The House Bunny has turned into a minor hit; it took a 22% drop from last weekend, and has passed the $40 million mark. Not bad for a late-August release with no real star power. Bangkok Dangerous is dead in the water, dropping from 4th to 8th place; it will top out at around $15 million.

And I can't resist noting what happened to Proud American, the patriotic half-doc that was dumped into 750 screens this weekend by Slowhand Cinema. It landed below the top 25, with $135,000 and a $180 per-screen average. That's for the whole weekend. If you take $6.50 as an average ticket price (a bit below the actual average, but probably reasonable given that the interest for this film was probably not in major metropolitan markets), that's comes out to an awesome 28 people per theater, and around 2 people per show. Whoo!

The full estimates after the jump.

Do I smell like Toronto? That's because I just got back from the film festival they have up there, and the scent of independent film still lingers. (It smells like Patricia Clarkson.) So I am very much in the mood for this week's edition of the Indie Spotlight, which is all about what's opening beyond the multiplexes this weekend!

Six flicks hit the big screen today: Flow: For Love of Water, Forgiveness, Greetings from the Shore, Moving Midway, Proud American, and Towelhead. Here's the scoop on each of them.
Towelhead
What it is: A dark comedy from Six Feet Under creator (and American Beauty writer) Alan Ball, based on Alicia Erian's novel about an adolescent Arab-American girl living in Texas during the first Gulf War.
What they're saying: Cinematical liked it when it premiered at Toronto last year under the title Nothing Is Private. At Rotten Tomatoes, the critics are split 50/50 as I write this, some applauding its audacity and wit, others calling it reprehensible. (Personally, I'm in the first camp.)
Where it's playing: New York City (Angelika Film Center, AMC Loews Lincoln Square), Los Angeles (ArcLight Hollywood, The Landmark), and Garland, Texas (Walnut Theaters). I assume the random Texas location is because the film was shot there? Maybe?
More info: The official site has a list of when the film opens in other cities. It's rolling out pretty heavily in the next few weeks, so people outside of New York, L.A., and Garland will be able to see it soon.

Box office numbers were way down this week, letting Bangkok Dangerous take the top spot with a figure that is frankly nothing to brag about. Here's the rundown:

1. Bangkok Dangerous: $7.8 million
2. Tropic Thunder: $7.2 million
3. The Dark Knight: $5.5 million
4. The House Bunny: $5.5 million
5. Traitor: $4.2 million

We've got five new releases this week. Will any of these be able to bolster a sagging box office? Let's see.

Burn After Reading
What's It All About: In the newest film from Ethan and Joel Coen, Brad Pitt and Frances McDormand star as health club employees who find a CD full of classified information left behind by a CIA agent played by John Malkovich. George Clooney also stars.
Why It Might Do Well: This is an awesome cast and those are the No Country For Old Men guys behind the camera. The film also scored a 75% Fresh rating at Rottentomatoes.com.
Why It Might Not Do Well: Jennifer Aniston's followers may not have forgiven Brad yet.
Number of Theaters: 2,300
Prediction: $12 million