Downsizing in Hollywood isn't the same as downsizing for you or me. Four A-list directors decided to downsize their latest productions by choice, according to Rachel Abramowitz in the Los Angeles Times. And to hear Sam Mendes (above, right), Ang Lee, Sam Raimi (above, left) and Steven Soderbergh talk, they made the choice in order to save their own artistic souls after working on creatively-draining big-budget projects for years.

• Sam Mendes (Away We Go): "I loved having to work fast again ... You can get into the habits when making bigger films where you sort of expect everything to be there for you. You don't have to work for it ... there was even less conspicuous consumption ... There aren't as many people, and you feel less guilty because you're not spending as much money." Estimated budget: $17 million.
• Sam Raimi (Drag Me to Hell): "I realized all these toys I'm used to are wonderful but not always necessary ... All I really need is the actress." Estimated budget: $30 million.
• Ang Lee (Taking Woodstock): "I faced a lot of pressure [making Lust, Caution] . . . It gets to be too much ... Spiritually and philosophically I was yearning to do something warm." Estimated budget: $30 million.
• Steven Soderbergh (The Girlfriend Experience): "Employing non-actors, by design you are building the piece around them ... It's a good way to work, you're constantly adapting to what's in front of you."Estimated budget: $1.7 million.

I loved Drag Me to Hell and enjoyed Away We Go, so maybe they've got the right idea. What other big-budget Hollywood directors should consider doing a downsized project for the sake of their own artistic souls? McG? Brett Ratner?

(Spoilers herein.)

Okay, so you lot have had two weekends now with which to see Sam Raimi's sublimely ridiculous Drag Me to Hell, and I'm seeing the debate that a couple of us waged out in front of the Paramount at SXSW last March coming back around on a grander scale, so I want to open up the floor.

Some have claimed that the third-act twist -- in which Alison Lohman's character mistakenly gives away an envelope with a quarter instead of an envelope with a cursed button and is consequently dragged to, um, Hell -- is telegraphed so far in advance that it takes the suspense out of the last reel or so, while others (including yours truly) believe that Raimi is smarter than that, and knows that we're in for this ride anyway, so even if we know that her efforts to pass on the curse are futile, we'll take a certain pleasure in knowing that her fate is sealed regardless.

Sure, Raimi could have simply cut out an insert shot of everything falling on the floor and mixing up, thus letting himself slightly, temporarily off his own hook. Lohman's character could have simply reached into her boyfriend's bag and grabbed the wrong one (oddly enough, the button falls out of her purse -- which she's holding -- but the quarter was placed in her boyfriend's bag, which is nowhere to be seen...). But he does seem to go just enough out of his way to let us know what's afoot. If you've seen the film, what do you think - rookie mistake or intentional wink?

With Sam Raimi dragging everyone to hell this past week, Spider-Man 4 rumors are flying as fast and furious as its webby hero. The New York Post caught up with Sony producer Todd Black to pump him for info, and here's what he had to confirm and deny.

Black says Kirsten Dunst is returning as Mary Jane, which may quash all that undecided talk that has plagued the film since it was first announced. However, there are no plans to unite Peter and Mary Jane in holy matrimony. All rumors of Morbius being the villain are false, but it will be someone from the Spidey comics, and Black drops a very slight hint as to who it could be: "We're just coming up with who the villain's going to be now. We'll be shooting in New York again. Trust me, people will appreciate who we pick, because it'll be a big part of New York."

The villain that hint really points to is Kingpin, but he was in Daredevil which suggests Fox has the rights to that particular villain. (Are there crossover claims? I honestly have no idea.) There are a lot of similar mobsters to pick from, but would they resist the temptation for a supervillain and go all real-world? As for other NY based villains, could it be Wraith? He was a NYPD patrolman, and has a tragic origin story that would be pretty ideal. Two weaker suggestions would be Jackal, who was an Empire State University professor, but as they didn't kill Gwen Stacy, I don't know how they would work him in. I think Hydro-Man lives in the Hudson, but that skirts too close to Sandman. Argh, I'm no good at this guessing game. I'll hand it over to you Spidey fans and go enjoy the weekend.

Did the Marx Brothers ever get serious? Pixar seems to have perfected the art of mixing dramatic themes into their comic adventures, pleasing audiences both young and old. (Moviefone's current poll of readers on Pixar's best reflects this as well, with a top choice that may surprise you.) Up is a rather magnificent tale that's filled with witty dialogue, visual gags, and laugh out loud moments, even as it "moves smoothly from romance to drama to fantasy to comedy to action-adventure and then back to sentimental drama again," in the words of Jette Kernion. Sam Raimi took modern horror in a new direction by coupling jolts with jokes in The Evil Dead and Evil Dead II, expertly playing one against the other. His latest, Drag Me to Hell, marketed as a straight-up horror tale, is, in fact, "a convulsively funny movie with chills and thrills," as I've written before. Really, it's more of a comedy than anything else.

This week's widest releases appear to be more straightforward comedies: Todd Phillips' The Hangover stars Bradley Cooper, Ed Helms, and Zach Galifianakis as three friends who stumble around Vegas after a bachelor party gone wild; Brad Silberling's Land of the Lost stars Will Farrell as a scientist who stumbles around a prehistoric world with dinosaurs and fantastic creatures. Meanwhile, Donald Petrie's My Life in Ruins looks more like a traditional romance with comedy and drama, starring Nia Vardalos as a Greek tour guide.

How do you like your laughs? Do you prefer your comedy straight up, no chaser? Or would you rather have other elements added to the mix: drama, horror, adventure? Take our poll and let us know.

Combining the words "Sam Raimi" and "horror" is one of those mixtures that evokes bliss -- wild laughs, wonderful chills, and the best hero the big screen has ever seen. Just thinking of Ash was enough to send me into an INeedToSeeDragMetoHellNOW frenzy, positive that Raimi had created a character to rival Bruce Campbell's Ash. Add to that two weeks of tweets about how darned good Raimi's return to horror was, and I was just about foaming at the mouth as I tried to find a way to slip it into my busy weekend schedule.

Preemptively, I began to muse about how great the film would be for this column. So many were saying that Raimi has still got it that I was sure Alison Lohman's Christine would bring some horror-fighting magic. I slipped into a matinee seat, and prepared to be amazed. 99 minutes later, I left in shock. My praising spin was lost in a sea of disappointment.

The old-school Sam Raimi fans are having a ball this weekend (I hope) with the director's long-awaited return to horror, the very cool Drag Me to Hell. And of course all of you know Mr. Raimi as the director of the Evil Dead trilogy and / or the Spider-Man trilogy, but it's easy to forget that this filmmaker has one rather impressive batting average. Doubly so if you're into good-time matinee-style genre flicks! So here's a chance to look back over some of the man's other films, mostly ones you've heard of (and probably seen by now), but flicks that are certainly worth a fresh look every now and again. I'll start with one of my true favorites ...

The Quick and the Dead (1995) -- Raimi's ode to the old-school western is an addictively entertaining mixture of A) a great ensemble, B) tons of nifty visuals, and C) tongue-in-cheek affection for the old-fashioned western tales. Plus it's not every day you see Sharon Stone, Gene Hackman, Russell Crowe, Leonardo DiCaprio shoot it out amongst themselves. And if you're a fan of character actors, this movie is an all-you-can-eat buffet of colorful performances: Keith David, Kevin Conway, Lance Henriksen, Tobin Bell, Pat Hingle, Gary Sinise, and on and on it goes. Great fun, especially if you love westerns.

Darkman (1990) -- Long before he was handed the keys to Spidey's cinematic web, Sam Raimi was already thinking about superhero movies. And he didn't even bother going with an established character! He and his brother just created one called Darkman! Just about everything that works so well in the Spider-Man series is included here, from the playful tone and stylish action to the crafty compositions and strong performances. Liam Neeson as a faceless vigilante! How can you not love that?

Honestly, if we left the horror film off our 1-10 poll list this weekend, I would've heard complaints from the entire Cinematical staff -- most of whom were just smitten with Sam Raimi's latest creeptacular. Which is why we had to include it, along with Up, even though the latter will probably do better at the box office this weekend. Hopefully Raimi can take all the great buzz from this film and inject it into the next Spider-Man installment. Guess we'll see ...

From Peter's review: "Raimi has made a joyful romp through his personal horror playground and come up with a very entertaining horror-comedy that gets back to the basics. By that I mean creepy shadows on the wall and things that go bump in the night: all the odd, unexplained sights and sounds that keep anxious children awake at night, hiding under the covers. Any inkling that Raimi's soul might have been irretrievably chewed up by the Hollywood studio machinery -- a well-founded concern after the disappointing Spider-Man 3 -- quickly evaporates once the story gets underway."

Let us know how Drag Me to Hell ranks among the summer elite in the comments section and by voting in the poll below.

By Peter Martin (original publication date: 3/16/09 -- SXSW Film Festival)

Don't f*** with old ladies, especially if they have bad teeth and an evil curse up their sleeve. If there's anything new to be learned from Drag Me to Hell, director Sam Raimi's return to horror, it's that loan officers will have hell to pay if they dare to foreclose on your mortgage. It's a lesson that should make everyone stand up and cheer.

The film screened as a "work in progress" late last night at the completely packed Paramount Theater in Austin to a loud, raucous reaction. Some of the finer technical points clearly remain to be tweaked (sound, visual effects, maybe a little editing here and there) and end credits need to be added before its wide theatrical release on May 29. And in its present version, the ratings issue is still cloudy -- PG-13 or R?

But this much is clear: Raimi has made a joyful romp through his personal horror playground and come up with a very entertaining horror-comedy that gets back to the basics. By that I mean creepy shadows on the wall and things that go bump in the night: all the odd, unexplained sights and sounds that keep anxious children awake at night, hiding under the covers. Any inkling that Raimi's soul might have been irretrievably chewed up by the Hollywood studio machinery -- a well-founded concern after the disappointing Spider-Man 3 -- quickly evaporates once the story gets underway.

As encouraging as it must be for a filmmaker to be recognized or associated with just one iconic film or franchise, Sam Raimi is the creative force behind two of them. He launched his eclectic career almost 30 years ago with the original Evil Dead, a horror classic that spawned two sequels and countless imitators, and then established himself as an A-list adaptor of comic book material with Spider-Man, which also begat sequels, and perhaps more importantly, several billion dollars or so in worldwide grosses. His latest film, Drag Me to Hell, is a return to the genre material that helped make a name for himself, albeit with the sensibility of a guy who survived one of Hollywood's biggest franchises, and took a few lessons away from the experience to boot.

Cinematical recently sat down with Raimi to discuss his new film, and the director demonstrated that in addition to being a hit machine with the mind of a born moviemaker, he's also a smart, generous, and remarkably humble fellow. While discussing his work on the film, he took time to respond, and kindly, to folks who both love and hate his legacy, before deconstructing his acrobatic cinematic style, and finally, digging deep to find a few films that meant something special to him as a young cineaste. And while he managed to pick consummate summer movie experiences that, quite frankly, didn't actually happen during the summer, the convenience of a Google search and the forgiveness of a grateful nation lying in wait for his films more than makes up for his lack of seasonal accuracy.

Alright, let's get the Twilight out of the way first. Entertainment Weekly has a couple of new images from the set of New Moon, and if anything, I suppose it's small solace that director Chris Weitz looks like he has this shoot on schedule for a November 20th release. For those of us who didn't know, this sequel concerns Bella (Kristen Stewart) and her divided love for both vampire Edward (Robert Pattinson - SQUEE!) and werewolf Jacob (Taylor Lautner). Maybe Kate Beckinsale should give her some advice on how to handle this...

Now, in somewhat related news, the rumor du jour as to which villain will play a part in Sam Raimi's Spider-Man 4 has turned to Morbius, the well-meaning scientist (natch) who unwittingly transforms himself into a psuedo-vampire (no, thank you, Wikipedia!). The notorious showman plays coy when asked in this FearNET interview (that's hosted on... CHUD?), but then goes on about the appeal of vampires in a way that doesn't rule the possibility out...

Spider-Man 4 is scheduled for a 2011 bow, so let me use this as yet another opportunity to nudge you to support Raimi's very fun Drag Me to Hell this weekend.