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Posts with tag ShowcaseCinemas

The Exhibitionist: Mourning the Multiplex

Filed under: Exhibition », Columns »



I'm old enough to have mourned single-screen theaters and drive-in theaters, and now I'm ready to begin mourning multiplexes. Of course, just as there are still some single-screens and drive-ins in existence, the beloved box-shaped movie theaters, which we've become so accustomed to frequenting in cattle-like fashion over the last forty years, are not becoming extinct anytime soon. In fact, there are new ones popping up all over the place; they're just newer models with more "luxurious" amenities. But specific multiplexes, perhaps some we have fond memories of, are indeed disappearing.

Well, disappearing might not be the right word, since some of the actual buildings aren't going anywhere just yet. But whole cinemas are shutting down, and it's not because their companies are going out of business or because they're going to be replaced with upgrades. Last week in the Hartford Courant, there was a terrific yet melancholy article about the recent closure of the Showcase Cinemas in East Windsor, Connecticut. The reason, according to its owner, National Amusements (which owns Viacom, too), is that the location was "no longer financially viable."

Join the Armed Forces -- See Movies for Free!

Filed under: Exhibition », Newsstand », War »

I don't much mind watching commercials before the movie anymore, but one advertisement I wish wasn't part of the pre-show program at my local theater is the army recruitment spot. It isn't even for particularly political reasons that I can't stand them, I just find them unbearable. But now one movie theater chain is indirectly bringing the marketing campaign full circle by giving back to armed forces personnel it may or may not have helped recruit. National Amusements has announced a new military discount on movie tickets at its U.S. locations. This discount will extend to the spouses and dependents of active service members and will begin May 1.

Until then, they get an even better deal. Beginning today (April 17) and continuing through April 30, those armed forces personnel and their families get free admission and free (small) popcorn and soda. Although it might have been more appropriate to give the freebies around Memorial Day, National Amusements was probably against the idea of offering Pirates of the Caribbean: At World's End for free. Regardless, I am always happy to see people get free movies, whether they be teachers or children or military personnel. I wish the program included veterans and people currently serving outside of the country, but whatever. For those who can take advantage of the special offer, be all you can be and go see Hot Fuzz this weekend.
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