Shrek3 Tagged Articles at Cinematical

Way back in November, we brought you the very first look at the teaser poster for this summer's sure-to-be blockbuster Shrek the Third, and now we've got another first: the unveiling of the brand-spanking-new theatrical poster featuring more than just Shrek's ears and green crown-topped chrome dome. Double-click on the image below for a larger version.

The third installment in the lucrative CGI franchise finds King Harold (John Cleese) on his deathbed and Shrek (Mike Myers) and Fiona (Cameron Diaz) poised to ascend the throne of Far Far Away. But as you may have gathered from Shrek's expression in the above poster, ruling a kingdom isn't exactly in our ogre hero's wheelhouse -- so Shrek, Donkey (Eddie Murphy) and Puss in Boots (Antonio Banderas) set out on a quest to find the rightful heir to the throne: a rebellious teen named Artie, aka the once and future King Arthur, aka Diaz's erstwhile boyfriend Justin Timberlake. As Shrek, Donkey and Puss labor to bring 'Sexyback' to the kingdom, Fiona must defend Far Far Away from another coup attempt by the metrosexual Prince Charming (Rupert Everett). Shrek the Third barrels into theaters May 18.

Watch the trailer | Get more about the movie | See photos

Look, I know everyone on earth who isn't me (which is a very large number of people) really likes the Shrek franchise. And that is okay, because I'm entitled to make the occasional poor decision when it comes to taste in movies, right? You are talking to the guy who liked Brothers Grimm, after all. We all know Dreamworks plans for Shrek 3 (and 4, and that Puss in Boots spin-off) to make a literal pile of money -- seriously, I heard they pile it up Uncle Scrooge style and swim it in during their holiday office parties -- and since we're drawing ever nearer to the release of Shrek 3, we're going to see a major advertising blitz.

Part one of said blitz is actually rather impressive, as the entire cast of the films (at least, all the important characters) has come together for a half hour television Christmas special. Yes, that's right, a Shrek Christmas special. And I want it known, the pun in the headline is not mine; it is actually the title of the television piece. I've actually come to a place where I'm okay with Shrek, but the following line from the president of ABC Entertainment just makes me weep: "Family classics are a cornerstone of our brand, and Shrek The Halls will provide warm memories year-after-year, and be a great addition to our library of holiday favorites such as Santa Claus is Comin' to Town and A Charlie Brown Christmas." I don't care if you all want Shrek for Christmas, but can't you at least give me a few years before you put it in the company of A Charlie Brown Christmas? Please?

A 10-year contract between Disney and McDonald's is about to expire ... and The Mouse House has no real interest in continuing the relationship. Yes, synergy-fans, sad but true: Mickey Mouse and Ronald McDonald are getting a divorce -- and you can thank all the fat little children they created together.

A recent (and rather excellent) article in the L.A. Times indicates that the New Disney (now with added Pixar!) wants nothing more to do with the deep-fried fat-making that's made McDonald's a corporation wealthy enough to purchase the sun. Thanks to people like Eric Schlosser (Fast Food Nation) and Morgan Spurlock (Super Size Me), the population of Earth seems to have (just now) realized that, hey, fast food is pretty rotten for your insides ... especially if you're a three-year-old kid who couldn't care less about nutrition but realllllly wants that stupid little plastic Narnia keychain.

Plus it looks like DreamWorks has signed a deal to hawk Shrek 3 under the Golden Arches, and one would assume Mickey doesn't exactly dig that relationship. DisneyCo will undoubtedly lose a very healthy revenue stream with this divorce, but it looks like Steve Jobs & Co. are looking to improve Disney's image just a bit ... and it's about time.