The pop-culture appetite for Batman seems inexhaustible; thousands of comic books, several movies, endless animated iterations, some of which are quite good and some of which are rather bad. Is there any real need to return to the character beyond the profit motive, though? After the financial and critical success of Batman Begins, the powers-that-be behind The Dark Knight could have made a safe bet of a sequel; a little more action, a few more actors, more of the same and a few extra explosions.

What's telling about The Dark Knight, though, is how risky it is -- how it's bold and brave and truly exciting, full of rich and strong performances and some real ideas along the way. Why return to Batman? It turns out that for Christopher Nolan, the reason to come back is that there's something to say about, and with, the character even after decades of stories and multiple reinventions. I was hoping The Dark Knight would be good; I had no idea that director and co-writer Christopher Nolan was going to make a film that not only addressed the philosophical and political conflict between the rule of force and the rule of law but also takes on the timeless clash between order and chaos ... and, along the way, evokes everything from Michael Mann's Heat to John Ford's The Man Who Shot Liberty Valance. ...

Last night we took the crew to see Iron Man. You can read James's and Scott's reviews of the film, but I'll just add that this movie ROCKS, and in case you're a parent debating whether to bring your kids to see it, I felt that what violence is in the film is mostly cartoonish, Indiana Jones-level stuff, so if your kids can handle those films, they'll be fine. All of my kids were engaged in the film from start to finish, and there was nothing in it that scared them as much and that damn sea lion in Happy Feet.

But I digress. Before the film, of course, they had the usual array of trailers (Speed Racer, Indy 4, Prince Caspian), and one of them was for The Dark Knight. Now, I've generally been avoiding seeing or reading too much about The Dark Knight, so this was the first time I'd seen the trailer. And my reaction to it was ... I don't know if I want to see this film. Much as I love Christian Bale and Aaron Eckhart, I just found the scenes of Heath Ledger as the Joker oddly painful to watch.

The Joker's latest campaign is currently overloading his server, but here's what's happened so far.

Over on Clown Travel Agency, a list of addresses was posted for bowling alleys across the country. Whoever got there first received a bowling bag with a ball engraved with a number, and the usual Joker swag of a cellphone and a Joker card.
(Empire has some photos of the swag up and is one of the few sites not being completely overloaded.) Those who called the number were told "We know who you are" and that was that. As each bag was picked up, CTA received another stamp.

Now CTA is defunct, and forwards you to Acme Security Systems, where you are asked to enter your e-mail address and phone number for voice verification. For most (including Erik Davis and myself), the server wouldn't load. One person I know got through, and the next task is apparently to disable Acme's security system. The password is "Needle" for what it's worth -- I assume this is what you're supposed to voice verify.

New updates after the jump ...

Though it's only been a week since Heath Ledger was permanently laid to rest, Warner Bros. is slowly bringing back its marketing campaign for The Dark Knight. Mattel has revealed images of its Ledger-inspired Joker dolls; the first of which will retail at $7.99 and features a rocket launcher that can be placed in the Joker's hand. The second doll (pictured to the right) is a slightly larger, more detailed version created by action-figure designers the Four Horsemen. It will retail at $10.99. The image comes from The New York Post, who revealed it along with a quote from the Ledger family: "Heath was very proud of his work in the film, and his family is aware and supportive of Warner Bros. and its partner's plans for the movie." Mattel will sell two versions of the doll, with both hitting toy shelves this May (two months prior to The Dark Knight landing in theaters on July 18).

Mattel claims Ledger's death is "not exactly a marketing point," and that "kids are going to buy the toy if they like the movie." Yes, but the toy comes out two months before the movie does. Then again, the character is so recognizable, I really don't think it matters. But what do you think:

Should Mattel and Warner Bros. have waited until closer to the film's release to shovel a Ledger-like doll onto toy shelves? Or is this marketing tactic a normal one?

I was on a shuttle bus at Sundance when my wife text messaged me the news about Heath Ledger. By the time I made it off the bus, everyone was buzzing -- his death had hit the fest like a virus. It didn't take much time, and only a few hours later I started seeing stories from people wondering whether Ledger's death had anything to do with the amount of work he put into the role of Joker in this summer's The Dark Knight. When the New York Times interviewed him last month, Ledger admitted to locking himself in a hotel room for a month to get into character, then downing sleeping pills afterward to catch up on some much-needed rest. Though we're not entirely sure yet, it was most likely a combination of sleeping pills and other medication that did him in.

Warner Bros. has already toned down their aggressive Dark Knight marketing plan, turning the movie's official website into a make-shift shrine dedicated to the actor. So if it was this role that ultimately sent Ledger off in an unhealthy direction, why did he take it on in the first place. ComicMix currently has up an exclusive audio interview with Ledger, conducted last month, in which the actor explains why, exactly, he decided to take on the part. According to the actor, he had no interest in re-creating what Nicholson had so expertly displayed earlier, and that if Burton was directing this film he probably wouldn't have done it. But when Christopher Nolan asked Ledger to play Joker, he watched Batman Begins, saw a different angle he could take and jumped right in. You can check out the interview over here.

Personally, I think it's a cop out to blame a role in a movie for a person's death. Obviously actors and actresses take on all kinds of roles in any given year -- some of which are a lot more demanding than the Joker -- and they come away just fine. What it boils down to is the kind of person you are; how much pressure you put on yourself and what you do to alleviate that pressure. Our thoughts and prayers are with his friends and family this weekend as they say goodbye to a man so many people loved dearly.

The New York Post's Joe Neumaier claims that Jack Nicholson told London reporters that he "warned" Heath Ledger: but about what, exactly? Burning the candle at both ends? Playing a gay cowboy in a homophobic country? "Well, I warned him," is the full and exact quote. Still, under the caption of Nicholson in full purple regalia in the Post, it claims Nicholson "warned Ledger about the part [of The Joker]." Neumaier notes other reports that Ledger had slept two hours a night during the filming of The Dark Knight, and that Ledger had told the press "prescription drugs didn't help."

This might just be a ghoulish attempt to capitalize on Ledger's death by linking him to a celebrated screen and comic book villain, so I thought I'd check Burton on Burton (edited by Mark Salisbury) to see if Tim Burton recalled Nicholson going through similar angst when making the 1989 Batman, giving him grounds for worrying about the stress on another actor playing the role. Not quite. On Nicholson, Burton commented, "He was very cool...he was very calming and helpful and would just say, `Get what you need, get what you want, and just keep going.'" (Thanks to Moviefone for this tipoff.)

The Los Angeles Times spoke to director Christopher Nolan recently with regards to whose story we'll really be seeing when The Dark Knight hits theaters later this summer. While the marketing plan from Warner Bros. has so far concentrated almost exclusively on the Joker (as played by Heath Ledger), Nolan has stepped up to explain just how important the Joker is to the plot of this movie. He says, "Harvey Dent is a tragic figure, and his story is the backbone of this film. The Joker, he sort of cuts through the film -- he's got no story arc, he's just a force of nature tearing through. Heath has given an amazing performance in the role, it's really extraordinary."

Hmmm ... fascinating. But it definitely makes sense. You'll remember that in the opening IMAX scene, it appears the Joker is already somewhat established as a widely-known criminal in Gotham City. So taking Nolan's comments into account, we probably won't see some sort of Joker flashback origin story unless Batman does research and digs up some old newspaper articles (the likely route in any Batman film -- head to the newspaper articles!). This also means that Harvey Dent (played by Aaron Eckhart) will almost certainly make his transformation to Two Face at some point before the end of the flick. The big question is, though, will the Two Face story end in The Dark Knight, or will Nolan tease Two Face into a third film? Additionally, The LA Times also confirms that Cillian Murphy will be reprising his role as Scarecrow in the sequel.

Here's where I make my plea to Warner Brothers: Please, pretty pretty please, do not unveil a photo of Two Face prior to the film arriving in theaters. This is the only secret we have left, and I would love to go into The Dark Knight not knowing what Nolan did with the look of Two Face. I'm on hands and knees Warners. Please.

Now that the The Dark Knight trailer has been making the rounds for a while, with Heath Ledger's Joker wowing everyone from fans to filmmakers, it's time for Mark Hamill to throw his opinions into the ring. If you're not a big animated series fan, this might seem weird -- what does Luke Skywalker have to do with the Joker? Well, Hamill has been the voice behind the character for years now -- most notably on Batman: The Animated Series. (Hear him in action here.) So, MTV recently caught up with the quirky Clown Prince, and he had some nice things to say about the most recent Joker incarnation.

"For all those fans that dreamed of an adult approach to the material, Batman Begins got nearly everything right. I have no doubt this one will be just as good or better." Unfortunately, there's no word on what he thinks the first got wrong, but he does say of Christopher Nolan's changes to the character: "The balls-out debauched psycho approach seems like a great way of reinventing everyone's favorite scary (and scar-y) clown." Ah, punning goodness!

So Hamill can't wait to see Ledger in action. Can you? Do you like the eerie way that Nolan has taken the character, and that Ledger is playing him, or are you wishing that Hamill got to make his Joker large and live-action? Or that you'd get more Jack Nicholson? Or maybe someone else?

I apologize for tricking you with that headline. You probably even skipped all this text and headed directly for the video, only to be somewhat disappointed that this is in fact not actually a new trailer for The Dark Knight. While Christopher Nolan's latest installment is one of the movies to see in 2008 (aka 2000-Great, according to my friends), the video below is best described as one of the worst films of 1966. Of course, we all love it, don't we? For some reason, Fark.com's hosting of the video claims Leslie H. Martinson's kitchy Batman is even worse than the two Schumacher installments, but really what would you rather watch? If you didn't say this big-screen spin-off of the Batman TV series, then you clearly don't know how to have fun.

Anyway, this isn't the best-edited piece of parody to grace YouTube, but there are a lot of well-synced clips and that shot of the businessman getting zapped is delightfully awful. I personally love Cesar Romero as the Joker and can't get enough. I also really like what was done with the "little fight in you" section of the Dark Knight trailer: The Joker fights Bruce Wayne, who suddenly becomes Batman for the "then you'll love me" line. Sure, it's not as cute as Maggie Gyllenhaal kicking her brother's boyfriend in the nuts, but it's pretty funny. Anyway, you can check out the real Dark Knight trailer -- though you already have, unless you don't know what's good for you -- over here.

UPDATE: The Dark Knight full-length, crystal clear trailer is now online and available right here. Check it out! Looks nice.

In crappy, YouTube boot-legged video! First came The Dark Knight trailer, and now someone has cleverly put that six-minute IMAX clip online as well. Ya know, part of me understands why Warner Bros. didn't release the two clips online the same day they were in theaters with I Am Legend, and I'm sure those folks who watched the pirated copies are still going to watch the new, HD versions when they're finally released to the online world, but it still sucks to see it for the first time in this kind of quality. Of course, you can argue that I or we shouldn't watch it. Valid point. But how can you not watch it? It's like asking a little kid if he'd rather open up his Christmas gifts now or later. What do you think he'd answer?

I have to say, though, unlike Ryan I really liked both the trailer and the IMAX footage. They're calling this a Joker prologue, but we don't see him actually becoming the Joker -- this is more of a setup to show you how badass the guy is. Before everyone in Gotham City knows his name. And William Fichtner's cameo as the bank's boss is awesome. Love Fichtner! Love the tone. Love the idiotic baddies. And the Joker's entrance is pretty damn cool. If this is the way The Dark Knight begins, then I'm sure we're in store for one helluva sequel. Cannot wait. The Dark Knight arrives in theaters on July 18, the full-length trailer will most likely arrive via this link later on today, and you can see the six-minute IMAX clip after the jump (though I'm sure it will be taken down soon). Let us know what you think.