With the popularity of those new Netlix-playing Roku devices and this week's news that Xbox will also work with the Netflix Watch Instantly service and yesterday's launch of the documentary site SnagFilms and the fact that everyone including your grandma has a site that streams movies, it's no surprise that Amazon has finally also launched a stream service called Amazon Video on Demand. And it's got its own special Roku-type device to be manufactured by Sony, only it's much more expensive at $300 (compared to $99 for the Roku). And it seems you also need a Sony-made hi-def television to use it. The good news: eventually Sony's Bravia TVs will cut out the middle man (aka that $300 device) and Amazon may be able to work out future deals with other TV manufacturers.

Because it comes a little too late in the game, and because iTunes will likely forever keep its rival from offering Disney and ABC titles, I don't see Amazon Video on Demand being hugely successful. But the service at least sounds better than Amazon Unbox, which sold movie downloads. Because everyone and your grandmother subscribes to Netflix, if anyone wants to stream a movie they're going to just go with Watch Instantly and Roku. And because the main downside to that service is that it doesn't transfer to portable devices nor does it allow offline viewing, movie consumers are better off with iTunes for their non-Netflix needs. Hey, at least Amazon is still the preferred place to buy books, whether in paper or digital format.

[via Cinema Tech]

A couple of weeks ago, I ordered a Netflix Player by Roku -- a little box that lets Netflix subscribers watch the company's video-on-demand selections on a TV set. We already had a media computer hooked up to our TV, but it runs on a Linux platform so we couldn't use it to Watch Instantly on Netflix, which is Windows-only. The Roku player was priced at $99, which is a little steep for a gamble on whether the quality would be acceptable and whether we could make it work with our increasingly bulky TV/media setup, but we decided to give it a shot.

The box, which is about the size of a large paperback, arrived last weekend while I was at the farmers' market, and by the time I returned with tomatoes and peaches, my husband had hooked the box into our TV setup and activated it through our Netflix account. He tells me this was a very easy thing to do, although we're talking about someone who spent time the night before creating a fancy diagram of our devices and cabling input/output so he'd know exactly where and how to hook up the Roku box. (We also have a digital TV tuner, two DVD players, a VCR, and the media computer.) Here are the ups and downs we've discovered so far about the newest addition to our home's TV/media setup.

As usual, I'm not going to pretend to understand the technologies behind modern home entertainment. And so, before I begin, I'd like to prematurely thank any commenters who choose to weigh in on things such as "selectable output control," "the analog hole" or any other terms I might misuse or incorrectly explain. The only thing I comprehend about those electronic doohickeys in my living room is that they each somehow connect to my antiquated analog television and through the magic of, well, I don't know, I'm able to watch the occasional classic movie and mindless cake design program.

Those familiar with this column should know that I'm not here to necessarily explain how threats to movie theaters work. I'm just here to yell, "the sky is falling!" from within the lobby of the local cinema and hope that you Henny Pennys and Goosey Looseys are listening to my rants and ramblings and at least try to go to the movies more often (and hopefully buy at least one thing at the concession stand). This time, however, I feel even less knowledgeable about the latest threat, and I feel even more fearful that this is the beginning of the end. The cinemapocalypse, if you will.

Imagine if The Dark Knight or Indiana Jones and the Kingdom of the Crystal Skull initially opened in limited release, and then took a month or so to reach you in "flyover country." But on the same day that they hit those first theaters in New York and L.A., they were also available on your television, via Video on Demand. Would you wait a few weeks to see the blockbusters on the big screen or would you lack the patience and go ahead and download the movies to your cable box? Of course you would choose the VOD route. I probably would, as well.

Despite this column, I cannot claim to be a purist when it comes to theatrical film exhibition. I subscribe to Netflix and even sometimes watch old movies on the Watch Now streaming player. I now own a video iPod, and while I haven't yet tried watching a feature, I have had no problem watching shorts and television episodes on its small screen and am not totally against eventually downloading a whole movie from iTunes. And although New York's Film Forum is currently showing a ton of United Artists classics, many of which I've never seen at all and a number of which I've never seen on the big screen, I haven't been able to make my way to Manhattan to appreciate the retrospective.

Recently, several companies, including Microsoft, Apple and others have started offering content via online download to be watched on your television, iPod or other devices. And this week, Sony announced it was getting into the online content business with downloads for its PSP gaming/media device. Finally, according to The New York Times, Comcast, the nations largest cable operator, will soon begin an experimental program that will make programming available both on-demand via its cable service the same time the programming hits the shelves on DVD.

The program, being tested in Pittsburgh and Denver at the moment, is a bold move that seeks to tap into the burgeoning market for alternatively distributed content -- especially now that overall DVD sales have slowed. Plus, Comcast is already offering over 8000 titles with its video-on-demand service so this new program seems like a logical progression from that service. During the test, users will be able to pay $4 to see a movie the same day they could buy it for $25 at a local store or pay about the same price to rent a DVD from their local Blockbuster.

So, you pay four bucks to watch a movie once via on-demand or you go out and rent the DVD and watch it as many times as you want during the rental period? Or, you buy the DVD and watch it as many times as you like until you get sick of it and sell it on Ebay? Or, you subscribe to Netflix, get DVDs sent to your home, watch them and then send them back to get your next pick. And for that, all you have to do is go to your mailbox -- something you probably already do anyway.

Plus, if you're particularly enterprising, you could, in theory, make a "backup" of the DVDs you get from Netflix and watch them again later -- not that you would or should do that. Sorry Comcast, but I think Netflix is still the way to go -- at least until someone gets a download service going with everything in HD that I can watch as many times as I want as long as I don't try to copy it. That's what I'm waiting for and I think its coming -- maybe not tomorrow, but soon enough. Whatever company finally gets that kind of service going can count on getting my money for sure. Until then, I'll stick with Netflix. But I am curious -- so if you happen to be a Comcast customer participating in this program, let us know how it is.

Cable network Starz! has just announced that they'll partner with Microsoft and Sony to form Vongo, a legal, pay-for-play movie download service. For a $9.99 service fee per month, Vongo users will obtain unlimited access to a rotating 1,000 film library, likely culled from Starz! current catalog. They'll be able to watch those downloads at any time on a PC or portable media device (presumably that means iPods, PSPs, etc), and will be able to download "new releases" (theatrical features will be available for download after a six month window) for $3.99 apiece. Though the service will obviously draw instant comparisons to the iTunes Music Store, which just started selling television shows for $1.99 an episode with a one day window, to VOD services like GreenCine and Movielink, and to traditional models of television-based pay-per-view, Vongo would seem to go beyond old methods of delivery in terms of its breadth of content alone. But that six month window seems terribly wide, doesn't it? Especially considering that, with the backing of Microsoft and Sony, Vongo will undoubtedly be marketed to PSP and Xbox-rocking gamers. Bill Gates is expected to expand on the deal and the concept in his CES keynote this week.