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WilliamMorris Tagged Articles at Cinematical

Reese Witherspoon Jumps Ship to CAA

Filed under: Casting », Newsstand »

The image Now that she's an Oscar-winner, one of the most bankable stars in Hollywood and currently the second-highest-paid actress, Reese Witherspoon can afford to be picky with the parts she chooses. And she is also likely one of the most desirable clients for agents. After spending only a year with Endeavor, Witherspoon has signed with CAA. It isn't known why Witherspoon switched representation again so soon, but it couldn't have anything to do with the roles she got while at Endeavor, none of which has been released yet.

Variety mentions that since her separation from Ryan Phillippe, she has been making a number of life changes, though her departure doesn't seem to have anything to do with Phillippe, who is repped by UTA. Maybe she is in fact disappointed that Endeavor couldn't get her enough money to maintain her place as the highest paid actress (she was displaced recently by CAA client Julia Roberts). Or she's just having trouble finding an agent she's as comfortable with as Steve Dontanville, who she was with for almost her entire career up to his retirement. For a peek at Reese Witherspoon's next movie, check out the new trailer here.

Starbucks Partners with William Morris Agency

Filed under: Deals », Lionsgate Films », Movie Marketing »

Starbucks is seeking to expand into movies and books with the help of the William Morris agency. The alliance allows the influential talent agency to find music, film and book projects for Starbucks to consider for marketing in its stores. As we reported earlier, Starbucks started promoting their first movie venture, Lionsgate’s Akeelah and the Bee, by advertising the attraction on coffee sleeves and putting up words of the day on its chalkboard menus. The New York Times quotes Starbucks’ founder Howard Schultz as saying “We want to see our name associated with the kind of music, literature and movies that [will make] people say, ‘I’m glad Starbucks brought this to the marketplace.’”

Starbucks' music venture has been a success, so it’s no wonder they want to expand their brand’s scope even further. I’m no knee-jerk Starbucks hater, but I’m getting a little weary of these endless tie-ins. Enough of Starbucks as a “lifestyle” destination; I’d just like a cup of coffee please.

 
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