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Universal Acquires Rights to Make 'Barbie' Movie

Filed under: Deals »

The casting call will be very specific: "Seeking young blonde woman, 6' tall, measurements 39-19-33. Must wear high heels and be able to drive sports car. Math skills not necessary."

Variety reports that Universal, emerging triumphant after months of negotiations, has wrangled the rights to make a live-action Barbie movie. Mattel has a long history of holding a very tight rein on the image of their premier money-earner, so you can bet that there's enough clauses and caveats attached to keep a dozen lawyers in custom suits.

"Barbie is the most famous doll in history, a unique cultural icon in the world of brands," Universal Pictures chairman Marc Shmuger told Variety, and Mattel claims the doll has a staggering 99 percent brand awareness. The audience for a Barbie movie is as established as that of, well, the enormously successful Disney princesses. As Mattel licenses the rights from Disney to make the princess dolls and accessories, it can't have escaped their notice that there's big bucks to be earned by tying products to movies that little girls love.






Holiday Movie Junk: 'The Birds' Barbie

Filed under: Fandom », Holiday Movie Junk »

We haven't yet featured a Holiday Movie Junk item specifically for girls, and so when Cinematical reader Peter H. pointed us in the direction of this fantastic little doll, we just had to write about it. Barbie has taken on more looks than Britney, Lindsay, Christina and Paris combined over the years, but this latest one -- inspired by Alfred Hitchcock's The Birds -- is easily one of the best I've ever seen.

Do you have a little girl at home who's into creepy Hitchcock flicks and likes to collect Barbie dolls? Something tells me those are a rare breed, but even if your little one isn't very familiar with The Hitch, the movie geek in you can still pick this sucker up -- if only to remind your children what good horror is supposed looks like (even though the website claims this is for the "adult collector"). From the Barbie collector website: "Dressed in a re-creation of the stylish green skirt-suit worn by the film's ill-fated heroine in an iconic scene, Alfred Hitchcock's "The Birds" Barbie® Doll celebrates the 45th anniversary of the acclaimed film. From the doll's classic ensemble to the perfectly painted expression to the accompanying black birds, every aspect captures the film's infamous appeal."

The doll retails at $40, and you can purchase her right over here.
 
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