Seems like we bloggers spend about half our time blogging about blogging. Whether it's stories about how blogging is bad for your health (so that's my excuse!), or about how bloggers are replacing newspaper film critics, writers love to write about writers. So the logline for Bobism, a film whose screenplay Variety says MGM has just purchased, made me laugh -- I'm sorry, made me LOL:

"A shy collegian learns that life 1,000 years in the future will be based on his blog."

Ha! That's awesome. And really, it's only fair. Hollywood makes lots of movies about out-of-nowhere athletes who become superstars, thus fulfilling the fantasies of legions of armchair-quarterback viewers who dream about the same thing happening to them. They make plenty of romantic comedies where women live fabulous lifestyles (usually working at a magazine) and wind up wearing the perfect wedding dress as they marry the perfect guy, thus fulfilling the fantasies of millions of female viewers. So it's about time they make a wish-fulfillment movie for us bloggers, where we get to indulge our daydreams of being really, really important!

I went to a café without wireless to write this column, because I'm finding that the communications options offered by the internet have turned my attention span into a twitching, wretched thing. And I wanted to think. This column is going to be all about what I've learned in two months as Cinematical's Editor-in-Chief, and one of the things I've learned is that my column turned out to be bi-weekly. It's verging on tri-weekly. And I try, weakly, to get it in on a regular basis, but who knows and/or cares if that's going to happen? So I retreat to a lead-lined café in a part of the city I don't get to that often before the press screening of Poseidon, trying to run through what I laughingly call my thought process about this job so far. And here are some things I've learned.

1) "Feed Me, Krelborn! Feed Me Now!"

Anyone who runs a blog of any kind will tell you that frequency of updates translates into traffic, visits and comments. And yet, this has taken a while to sink in with me. But the ravenous hunger of the blog essentially devours all sense -- watching update after update come from our news gatherers and commentators, posted to the site by Kim or Martha or rarely myself. I frankly don't know how a reader keeps up with it. But when you slow it down, you see the effect ... and that's, to quote Michael Franti, "as real as rent." So you step back; you look hard, and you start by kicking you own ass to make more news posts, more reviews, more columns, while recognizing that you are but one part of a much larger, spread-out network of busy, busy people, each of whom you owe about eight e-mails. And meanwhile the hunger of the blog -- what ink-and-print people call 'the news hole" -- demands feeding.

Leave it to The Reeler to scoop us on our own gossip. As Mr. VanAirsdale reported earlier today, I am indeed giving up the corner office here at Cinematical Headquarters on March 1. I am, indeed, signing the baby over to James Rocchi, who will lead a talented editorial team also consisting of reader-turned-blogger-turned behind-the-scenes wizardress Martha Fischer, and current Managing Editor Kim Voynar. Yes, I am indeed leaving in order to work on a new project for our corporate overlords, AOL. And yes, I will cease regular daily posting (which, as your emails indicate, many of you have noticed I've basically done already).

But it's not going to be that easy to get rid of me: Monday morning I'm going to help kick off our two-week Oscar blitz with the first installment of our new weekly podcast, and ten days after Rocchi takes the wheel, I leave for Austin, where I'll speak on a blogging panel at the SXSW Film Festival. And, yes, I'll be writing a weekly column right here starting in early March. You won't have a chance to miss me, I promise - but if you do anyway, hit me up at karina AT cinematical DOT com. In the meantime, let's have a round of applause for the new editorial team. Now, if you'll excuse me, I have to go have my Editor Emeritus baseball cap resized...