Or, alternatively, which do you think would make more money at the theater: I Know Who Killed Me or Lindsay Lohan talking to Larry King for an hour? In case you've just woken up and Cinematical is the first thing you're reading today (if so, we're honored -- thanks!), La Lohan was once again arrested in the wee hours of the morning and charged with a number of things, including drunken driving and cocaine possession. Apparently, the cops were called when the mother of Lohan's former personal assistant found her vehicle being chased around a parking lot by Lohan. Just another day in the life, huh Linds? Her arrest comes only a couple days before her latest film, I Know Who Killed Me, is set to hit theaters. Since the marketing campaign for that film has been all but non-existent (has anyone even seen a TV spot?), there's a chance all this free publicity might turn out to be great for a film heading into the weekend with little to no buzz behind it.

Although something similar happened the week before Georgia Rule hit theaters (in that case, video of Lohan snorting coke had surfaced online), it did nothing to bolster that film's box office take. Then again, Georgia Rule wasn't very controversial and/or appetizing -- I guess some would call it a "chick flick." On the other hand, I Know Who Killed Me features Lohan playing a stripper -- it's a thriller -- and those attracted to her bad girl image might be more inclined to check it out after seeing her name splashed across the news all week. Keep in mind, each and every single story that mentions Lohan will, at some point, talk about I Know Who Killed Me. And although TriStar Pictures would never admit it, her getting arrested could be the best thing to happen to a little thriller lost amongst the hustle and bustle of this summer's bigger films. What do you think? Will you be seeing the film this weekend? And will Lohan's latest arrest factor into your decision?

Have you heard the one about Keith Richards snorting his father's ashes? The whole story was a joke -- at least that is the current spin, anyway. Whatever the truth, though, the story has gotten Richards into a bit of trouble with Disney's publicity department. Although the Rolling Stones guitarist is one of the main attractions of this summer's Pirates of the Caribbean: At World's End, his inability to keep his comments family-friendly are a concern for the studio. Now Disney's senior vice president for publicity, Dennis Rice, has decided not to let Richards aid in much of the promotion of the blockbuster sequel. However, considering Rice is about to leave Disney for a new job at United Artists, we can't be sure that his replacement will agree with this decision.

In the movie, Richards plays Teague Sparrow, father of Johnny Depp's popular character, Captain Jack Sparrow. He will likely be drinking a lot on screen, but because of the PG PG-13* rating there shouldn't be any self-parodic gags involving drug use. As for outside the film, Disney should expect nothing else from Richards than more good-humored remarks, appropriate for kids or not, and should have realized this upon hiring him for the movie -- just as they should have expected he'd be 'wobbly' on set. I think that for the adults who are interested in At World's End, his involvement in its publicity would be favorable. In fact, I think Richards could help attract older folks more than he would turn off offended parents (their children will scream if not permitted to see this, I'm sure).

In addition to stating the distance being made between Richards and the movie, Rice also mentioned that Disney still has not confirmed plans to go further with the Pirates franchise. He says At Worlds End completes the trilogy and that no decision has been made yet to continue the characters' adventures past this third movie. If you remember, we have only so far been given the news that Depp wants more, Keira Knightley doesn't, Orlando Bloom is not needed, director Gore Verbinski is noncommittal, screenwriter Terry Rossio is uncertain and producer Jerry Bruckheimer is down for more as long as Disney is willing.

* I forgot that the Pirates movies have too much adventure violence for a simple PG. Thanks for the reminder, Caitlin.