day-and-date Tagged Articles at Cinematical

According to The Hollywood Reporter, IFC Films is going to release two new star-driven movies in theaters and On Demand on the same day. The films will be released by First Take, the "day-and-date" division of IFC. Previous attempts at day-and-date films have been extremely controversial with theater owners, who often refuse to book the movies, claiming, perhaps rightfully so, "Why would anyone leave the house and come to our theater if they can get the movie in the comfort of their own home?" Currently, Todd Wagner and Mark Cuban's Landmark Theaters are one of the few chains who will book day-and-date films, and even have their own day-and-date program, Sneak Preview. I'll stop saying day-and-date, I promise. You can read genius Cinematical writer Patrick Walsh's report on Steven Soderbergh's adventures with the distribution practice here, and Ryan's interview with Cuban right here.

What are the two new films? The crime drama Savage Grace, directed by Tom Kalin (his first feature-length film since 1992's Leopold and Loeb story Swoon) stars Julianne Moore and Hugh Dancy. Grace tells the "true story of socialite Barbara Daly Baekeland's 1972 murder," and was a $5 million production. Finishing the Game, a Bruce Lee mockumentary, was directed by Justin Lin (the very cool Better Luck Tomorrow, Fast and the Furious 2: Tokyo Drift). Game features cameos by James Franco and...uh...MC Hammer (how'd they get Hammer to sign on? Offer him a hot meal?), and "imagines the recasting of Lee's final role in Game of Death before filming was completed." You can read Scott's generally positive Sundance review of Death here. Grace will premiere in theaters and on IFC next year; Death next month.

Comcast and IFC Entertainment will today announce their deal (first outlined by Karina a month ago) to simultaneously release independent films in theaters and on television, via video-on-demand. Kicking off on March 24 with American Gun, the agreement will have films in theaters across the nation (in IFC's theaters as well as in Mark Cuban's Landmark Theaters; negotiations are on-going with other chains) while they are being offered to Comcast subscribers in 22 major markets for $5.99/viewing. Despite the fact that the agreement lacks a DVD element, Comcast's reach is dramatically greater than that of the HD Channel on which Bubble aired, and there's a good chance that Comcast/IFC's films will be seen by a much larger audience than Soderbergh's film.

Because VOD is very hard to pirate, and because Comcast could theoretically pick and choose the markets in which these films are offered, it's hoped that the Comcast/IFC approach will be less threatening to supporters of traditional distribution than the Bubble experiment. IFC actually quietly test the system with a day-date release for C.S.A.: The Confederate States of America this month, and the film, despite being available via VOD to Cablevision subscribers, has done record business in IFC theaters - this, too, should suggest to studios and theater owners that the approach is not necessarily a death knell for exhibition. Among the two dozen or so films IFC and Comcast will release are I Am a Sex Addict, Three Times (by Taiwanese master Hou Hsiao-hsien, whose work is virtually impossible to see in the US), and The Russian Dolls, which stars Amelie's Audrey Tautou).

Look, the fact is that fans of independent film want to see these movies - to some degree, this is going to work. Day-and-date releasing is not going away, and it's time for theater owners and studios to stop whining and, instead, figure out how they can get involved, and use the approach to their advantage. Times change. Deal with it.