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Discuss: How Long Until There is an Oscar for 'Best 3-D Film'?

Filed under: Awards », Box Office », Fandom », Steven Spielberg »

It may not be the future of film as some herald it, but it doesn't take a psychic to realize that 3-D, gimmick it may still seem, is here to say. Two unrelated news items today coalesced together into a dawning realization, is an Academy Awards category for Best 3-D Film inevitable? But before the examination of such a hypothetical category, let's take a look at the news that inspired this post.

The Final Destination wins the international Hollywood box office.
According to Screen Daily, The Final Destination took in $17.3mil on its opening weekend run around the globe. Considering how poorly received the newest entry in the death-claims-all franchise was critically, that may seem like a surprise, but the mere presence of eye wear is the chief explanation for the successful haul. Russia alone accounted for roughly half of the weekend total, and according to the same report, half of Russia's contributions were driven by the extra premium charged for the third dimension.

What's that mean? Well for one, more crappy horror movies are going to go the 3-D route from now on. This trend was already on the rise, but studios will not ignore a win at the domestic and international box offices. And for two, more 3-D films of all genres will be on the rise. Clearly The Final Destination is not the sole catalyst for this gimmick renaissance, but it is the latest check box in a long column of studio wins.

The Hole wins the inaugural Persol 3-D Award for the Best 3-D Stereoscopic Film of the Year at the Venice International Film Festival.

Discuss: The Long-Awaited Death of the DTV Stigma

Filed under: Distribution », Exhibition », Home Entertainment »

Back in the VHS days, "direct to video" actually meant something. It meant something BAD, more often than not. The video marketplace allowed a lot of people to make and sell their own flicks, but uh, they were generally pretty terrible. So when someone says "Ugh, I don't wanna rent that. It went direct to video," they're probably dredging up memories of backyard horror flicks or Oliver Gruner action films. But in today's ultra-modern, mega-bandwidth, multi-distributive movie landscape, "direct to video" can mean a whole lot of things.

Take the recent French horror film Inside, which played at festivals all over the world, opened theatrically in several countries, and got a basic (but well-received) DVD release from The Weinstein Company here in the States. So as far as the U.S. is concerned, this is considered a "direct to video" title. Yet it's an awesome film. How can that be? Heard of a little flick called Special, starring Michael Rapaport? Probably not, but if it's a good flick, why does "DTV" even matter anymore?

When you think of DTV, you probably think of low-rent and generally atrocious sequels like American Pie 5: Down to the Crust, Bring It On 6, The Bringening, or Prom Night 2: Sudden Cat Noises. And that's because the video market is a great place to bring in a few bucks from the teenage weekend rentals -- but since when are rotten sequels the exclusive domain of the video stores? (I recall six different Police Academy releases before the seventh one was finally remanded to the video market.) A great example would be the pretty wretched Hills Have Eyes 2 (theatrical release) versus the unexpectedly entertaining Wrong Turn 2 (DVD premiere). I say we should be grateful to the video shelves for cataloging all the flicks we'd probably NEVER go see at the multiplexes -- even if they're movies that even I'd never bother to rent. (I'm lookin' at you, Lost Boys 2.)

Fan Rant: PG-13 Horror Sucks and I Can Prove It

Filed under: Horror », Fandom », Fan Rant »



It's kind of funny to think back and realize that the PG-13 rating was created because of a pair of Steven Spielberg flicks. Boiled down to its essence, the new rating was invented because of A) the heart-ripping sequence from Indiana Jones and the Temple of Doom and B) the microwave oven explosion in Gremlins. (Yes, I know Joe Dante directed Gremlins, but it was a Spielberg production.) I remember thinking it was a very smart move: This way movies could get a little more violent / sexy / nasty -- without overdoing it -- and the youthful movie fans could still enjoy the mayhem. But we should have known something was out of whack from the very first flick: The debut of the PG-13 was on John Milius' Red Dawn ... which quickly made its way into the record books as one of the most violent films ever made.

So what began as a simple warning for parents -- "This rating is not 'enforced' like the Restricted is, but we thought you'd want to know that this movie is just a little bit rougher than your typical PG fare" -- quickly became something else: an oasis of profitability wedged between the now-kiddified PG rating and the oh-so-alluring R. Basically, a new rating tailor-made for Hollywood's most coveted demographic: the teenager. (You tell a 15-year-old that this movie is too scary or too sexy for a 13-year old, but not for a 15-year-old, and you're halfway to getting that kid in the door, regardless of what the movie is.)
 
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