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Not long ago, producer Avi Arad let slip an interesting little tidbit regarding The Incredible Hulk during a press junket for Spider-Man 3. Amidst what I assume was a roundtable discussion, Arad told a group of online journalists that the Hulk will have a different color in the new film, due out next summer. I immediately assumed the Hulk would go from green to fuchsia with a hint of maroon, but others felt the Hulk would revert back to his original shade of grey. When Arad was pressed on the topic, he spit out an on-the-spot "who knows," before whipping out a semi-automatic oozi uzi -- screaming "I'll show you maniacs some new colors!" -- and then shooting paint pellets at the wall; paint pellets which, when it was all said and done, formed the shape of a blossoming flower. Okay, that didn't happen ... but it would've been hella cool.

After speaking in Los Angeles, it appears Arad then hopped across the pond where Empire caught up with him to ask about all these bodacious Hulk rumors. On whether or not the Hulk will be green, gray or pineapple (is that even a color?), Arad said, "It's a different shade of green. But the colour is not like the old Hulk. And no, there's no grey Hulk." But what about the junket in LA? What was that about? Arad admits, "It was a joke! I had just got back from Japan and I was trying to talk about Spider-Man and this guy was pushing me on The Hulk so I thought I'll be coy. I don't know what colour it is, and all of a sudden it's headline news." And yet, he does know what color he is. Go figure. From there, Arad went on to describe this new "different shades of green" Hulk: "He'll be instinctive, like a primal creature. That's what's interesting. There's no smarts. My dog is the gentlest animal out there, but he hates the plumber. He won't fight with anybody, hates the plumber!" There you have it folks! The Hulk versus Joe the Plumber -- coming to theaters near you next summer.

While speaking at the Spider-Man 3 press junket in Los Angeles, producer Avi Arad let spill some interesting new details about the upcoming Incredible Hulk flick that just cast Edward Norton in the lead role. When asked whether they were going to incorporate any of the CGI or effects used in Ang Lee's Hulk, Arad replied: "No. It's a new Hulk, new direction, new size, new color, new attitude. Anything that was done before is not in this movie. It's a very different kind of Hulk. It's more of a love story; it's more of a heroic Hulk. It's a kind of Hulk we loved in the show, so it's kind of more influenced by the show than anything else. It's very human, very touching, and huge action. Louis Leterrier has a unique filming style that will be great here and it's going to be spectacular."

Wait, did he say the Hulk will have a new color? You mean, he won't be green? Personally, I think a red, white and blue Hulk would just be spectacular, but fans are already suggesting that Arad and his team might be reaching back for a more classic gray Hulk, like the one used in the comic book character's first ever appearance on the page. In The Incredible Hulk #1, the Hulk was gray, not green. At the time, Stan Lee went with gray so that the color wouldn't suggest any particular ethnic group. However, gray wasn't especially eye-catching, and so with issue #2 and on, the Hulk became green. When asked whether the Hulk would indeed be gray, Arad replied, "We'll see, I don't know." But here's what I don't get: If Arad said the movie will draw most of its inspiration from the TV show, then one would assume the Hulk would be green, not gray -- and yet, in the very same description, he says the Hulk will have a new color. Yeah, so I'm confused. What do you think: green, gray or rainbow? The Incredible Hulk is set to arrive in theaters next summer.